Intel Corporation announced it has acquired Israel-based Habana Labs, a developer of programmable deep learning accelerators for the data center, for approximately $2 billion. “This acquisition advances our AI strategy, which is to provide customers with solutions to fit every performance need – from the intelligent edge to the data center,” said Navin Shenoy, EVP […]
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Verizon Media Unveils Unified DOOH Solution
Verizon Media introduced a unified digital-out-of-home solution for DOOH publishers, giving them one provider to host, manage, stream, and monetize content. By pairing together the DOOH capabilities of Verizon Media’s SSP and DSP, along with a new integration with Verizon Digital Signage, Verizon Media is the only provider of an end-to-end DOOH content management and […]
DISH Media Partners with FreeWheel to Optimize Across Traditional Demo-Based and Addressable Linear TV
FreeWheel, A Comcast Company, is partnering with DISH Media to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household- level, addressable TV campaigns. FreeWheel developed the solution to meet a growing need among distributors and programmers for unification between the various TV buying opportunities now […]
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Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization
Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands. The combination of IRI’s sales data and Kantar’s brand data will enable clients to more effectively measure and optimize marketing programs against two business success drivers: long-term brand health and short-term sales. The joint solution aims to provide: Deeper consumer insights: […]
Nielsen’s Top Most Social Primetime Series
Ranked by total interactions per episode: Game of Thrones (HBO, HBO Latino) WWE Monday Night RAW (USA) WWE Friday Night Smacksown (Fox, Fox Deportes) America’s Got Talent (NBC) American Idol (Fox) WWE Smackdown! (USA) The Bachelorette (ABC) The Bachelor (ABC) Grey’s Anatomy (ABC) Dancing With the Stars (ABC) Source: Nielsen, 1/1/19 – 11/30/19. Interactions are […]
Comedy Podcast 14 Days With Felicity “Follows” Felicity Huffman
Satirical original scripted comedy podcast series, 14 Days With Felicity, will debut on October 29. The 14-part podcast series follows Desperate Housewives alum Huffman as she serves her 14-day prison sentence for her role in the 2019 College Admissions Scandal. 14 Days With Felicity is produced by At Will Media & Animal Kingdom and presented by Forever Dog. The […]
OnePlus and T-Mobile Introduce the New OnePlus 7T Pro 5G McLaren
OnePlus and T-Mobile introduced the new OnePlus 7T Pro 5G McLaren, with T-Mobile the only place in the US to get the phone. T-Mobile also announced plans to cover 200 million people with 5G on 600 MHz before the end of this year, accelerating its 5G rollout and making T-Mobile the country’s first 5G network […]
TVSquared Partners with Ampersand for Attribution Reporting
TV attribution company TVSquared has partnered with audience-based multi-screen TV advertising sales and technology company Ampersand to integrate always-on attribution reporting into Ampersand’s platform. Through Ampersand’s platform, advertisers can now track the influence of TV campaigns on lower-funnel activities, including website traffic and sales. Granular TV insights across different days, dayparts, networks and creatives are tracked in […]
Facebook’s Cryptocurrency On Hold for US Approval
Facebook’s proposed cryptocurrency, Libra, won’t be available anywhere until it passes muster with US regulators, said Facebook CEO Mark Zuckerberg in testimony before the Senate Financial Services Committee hearing. “We want to be clear: Facebook will not be a part of launching the Libra payments system anywhere in the world unless all US regulators approve […]
Food Network Kitchen Goes Live
Food Network Kitchen is live in the US via a partnership with Amazon. The recently announced direct-to-consumer subscription platform is designed to help with meal prep and grocery shopping, boost culinary skills and make cooking a more joyous and convenient experience. It features 25 live and interactive classes each week, and grocery ordering and delivery […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
