Comedy Central’s The Daily Show with Trevor Noah has launched a five-episode miniseries parodying a variety of popular podcasts, featuring Noah, Daily Show correspondents, and special guests. Episodes include: Slowbama – Mystery. Scandal. Lattes. Pod Save Little Creek Elementary – They won’t take this lying down—unless it’s nap time. These American Lies – Stories about lies and the […]
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Netflix Orders Season 3 of You
Netflix renewed You for a 10-episode season three. Stars Penn Badgley and Victoria Pedretti will reprise their roles in the stalker drama, from Berlanti Productions and Alloy Entertainment in association with Warner Horizon Scripted Television. You started on Lifetime, then moved to Netflix for season two, where it ranked as the streamer’s #5 most popular […]
Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace
Tru Optik, the identity resolution company for OTT and CTV, struck an agreement with NCSolutions, a company aimed at improving advertising effectiveness for the CPG ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns. “CPG is one of the largest growing advertising verticals […]
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Comcast Launches SportsTech Startup Accelerator
Comcast NBCUniversal launched a startup accelerator that will give accepted ventures $50,000 in equity-based funding and participation in a boot camp. “Comcast NBCUniversal SportsTech is not your ordinary accelerator,” says the company on its website. “We’re changing the way sports are played, both on and off the field.” Driven by Comcast NBCUniversal and partners, brands, […]
Nextstar Digital Partners with Mediaocean and Its Connect Partner Program
Nexstar Digital announced that it has entered into a multiyear partnership with Mediaocean and its Connect Partner Program. The partnership enables advertisers to use Mediaocean’s Spectra Platform to access Nexstar’s premium OTT, digital video, display, streaming audio and linear broadcast inventory. Advertisers are now able to shape multi-channel, multi-market media buys across OTT, linear television […]
The Officer’s Wife Examines 2016 Shooting in Small-Town Georgia
Tegna announced the launch of The Officer’s Wife, a six-episode podcast series by Tegna’s Vault Studios. The podcast tells the story of the 2016 shooting of Jessica Boynton in a small town in Georgia. Produced in partnership with 11Alive (WXIA), Tegna’s NBC affiliate in Atlanta which originally investigated the case, The Officer’s Wife tells what […]
Microsoft Introducing New Platforms for Onsite Search and Commerce
Microsoft will introduce commerce platform Microsoft PromoteIQ and onsite search product Microsoft Bing for Commerce at this week’s National Retail Federation conference. “Using Microsoft PromoteIQ, retailers can now dramatically increase revenue from their digital vendor marketing programs, while remaining fully in control of monetization and engaging brand partners,” said the company in a blog post. […]
Season 4 of Handmaid’s Tale to Premiere in Fall 2020
Season 4 of Hulu’s The Handmaid’s Tale won’t arrive until over a year after August’s season 3 finale , it was announced at TCA. “We’ll start principal photography March 2 and we’ll be on in the fall,” said exec producer Warren Littlefield. The dystopian drama was renewed for a fourth run last July.
Verizon Launches Customized Pricing for Fios TV
Verizon chose CES week to launch a more customized pricing model for Fios TV. The new structure enables customers to select channels and services they want in their TV package, and eliminates expenses including regional sports fees and video franchise fees. All packages in the new Mix & Match plan, which evolves the service closer […]
Group Nine Media Launches Advertising Solution for Mobile Shopping
Group Nine Media has launched its new e-commerce advertising solution, “Sparkle Ads,” featuring a suite of mini apps to help marketers engage mobile shoppers. Sparkle allows brands to facilitate commerce across multiple retailers and allows retailers to create customized pages featuring multiple product SKUs while collecting purchase intent data. Campbell’s and a global cleaning company […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
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