Microsoft will introduce commerce platform Microsoft PromoteIQ and onsite search product Microsoft Bing for Commerce at this week’s National Retail Federation conference. “Using Microsoft PromoteIQ, retailers can now dramatically increase revenue from their digital vendor marketing programs, while remaining fully in control of monetization and engaging brand partners,” said the company in a blog post. The platform includes an analytics suite to deliver audience insights and help brands understand incremental sales lift. It also includes integration with Microsoft Advertising. Microsoft Bing for Commerce includes product recommendations that are relevant and personalized, as well as visual search innovation, on PC and mobile.
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
