Group Nine Media has launched its new e-commerce advertising solution, “Sparkle Ads,” featuring a suite of mini apps to help marketers engage mobile shoppers. Sparkle allows brands to facilitate commerce across multiple retailers and allows retailers to create customized pages featuring multiple product SKUs while collecting purchase intent data. Campbell’s and a global cleaning company are the first advertisers in the beta launch. “Sparkle Ads marks the latest expansion of our e-commerce suite and creates frictionless commerce solutions that make shopping easier for consumers,” said Chris George, COO of Group Nine Media. “We plan to extend Sparkle and Sparkle Ads to all of the brands within the Group Nine portfolio.”
Related Stories
Cynopsis 05/29/26: The final season of “Stranger Things” was the most watched non-sports TV series during the last broadcast season.
Friday May 29, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Looking for something new to watch? Emily Blunt shares her on-set experiences from “Mary Poppins” and other hit movies while facing off against the wings of death on the latest episode of “Hot Ones” on YouTube. IN […]
Cynopsis 05/28/26: “CBS Evening News with Tony Dokoupil” Claws Back Viewers
Thursday May 28, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Are you watching something new tonight, or more reruns of the same shows you just can’t get enough of? Let us know what’s on your mind. IN THE NEWS Welcome to Roku City. Roku will begin rolling […]
Cynopsis 05/27/26: “Dutton Ranch” Smashes Launch Records
A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Shows Up Week After Week. From iconic franchises to must-see originals, cinema delivers premium video with unmatched attention, scaled reach, and cultural impact. This past weekend proved it: Star Wars: The Mandalorian and Grogu generated ~8.8M impressions, while Obsession saw a +39% lift in impressions from opening weekend. Cinema […]
Cynopsis Sports 05/26/26: Netflix Gets Upfront and Personal With the NFL
Tuesday May 26, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The best in sports media are headed to New York. The 2026 Cynopsis Sports Awards take place June 4, and this year’s finalist lineup reads like a who’s who of the industry — ESPN, NBC, Fox Sports, Prime […]
Cynopsis 05/26/26: CBS Responds to Accusations of Censorship
CynCity
Cynsiders
The Art of the Edit
For editors working at the highest levels of unscripted television, the job is as much...The New Upfront Playbook
Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and...Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape
As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where...
