Group Nine Media has launched its new e-commerce advertising solution, “Sparkle Ads,” featuring a suite of mini apps to help marketers engage mobile shoppers. Sparkle allows brands to facilitate commerce across multiple retailers and allows retailers to create customized pages featuring multiple product SKUs while collecting purchase intent data. Campbell’s and a global cleaning company are the first advertisers in the beta launch. “Sparkle Ads marks the latest expansion of our e-commerce suite and creates frictionless commerce solutions that make shopping easier for consumers,” said Chris George, COO of Group Nine Media. “We plan to extend Sparkle and Sparkle Ads to all of the brands within the Group Nine portfolio.”
Related Stories
04/20/26: Cynopsis Media Tech Update
A Cynopsis Message From ITN Monday April 20, 2026 TOP MEDIA TECH NEWS The TV upfront season is just a few short weeks away – and programmers aren’t hesitating to drum up momentum by unveiling fancy new products and partnerships. Other than top-tier TV titles and talent, one trend […]
Cynopsis 04/20/26: Politicians Named Top News Influencers
Monday April 20, 2026 IN THE NEWS Station owner Nexstar has been temporarily barred from combining its operations with Tegna, despite the companies having secured regulatory approval for their $6.2 billion merger – and closed the transaction on March 19. The setback stems from an antitrust lawsuit filed by DirecTV and […]
04/19/26: Cynopsis Jobs
Sunday April 19, 2026 UPFRONTS Position Early. Win the Upfront. The most valuable Upfront conversations happen before presentations begin. The Cynopsis Upfront Package ensures your brand is seen, trusted, and remembered across the full cycle. Lead the conversation from the start. Discover the 2026 Upfront Package. REACH OUT TODAY FEATURED JOB […]
Cynopsis 04/17/26: Record Coverage Coming for the NFL Draft
Friday April 17, 2026 IN THE NEWS Along with Netflix’s quarterly earnings on Thursday came the news that Reed Hastings is stepping down from the board of directors at the company he co-founded in 1997. “Netflix changed my life in so many ways, and my all‑time favorite memory was January 2016, […]
Programmatic TV Has a Tax Problem. The Industry Is Finally Doing the Math.
CynCity
Cynsiders
From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...Refining an Audience Can Sometimes Lead to Decreased ROI. Audience Expansion Can Help to Mitigate the Problem
By Charlie Swift, General Manager, Adstra Services Most lead generation strategies are built on a...
