Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace

Tru Optik, the identity resolution company for OTT and CTV, struck an agreement with NCSolutions, a company aimed at improving advertising effectiveness for the CPG  ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns. 

“CPG is one of the largest growing advertising verticals across OTT and CTV,” said Michelle Swanston, SVP of Operations of Tru Optik. “Joining forces with NCS, the leader in CPG advertising effectiveness, will empower national and local advertisers with invaluable audience purchasing behaviors to buy targeted, measurable and brand-safe premium video inventory, as well as offer transparency into audience-completed transactions after seeing an ad.”

Related Stories

Cynopsis 09/13/24: HBO Orders Tim Robinson comedy

HBO orders Tim Robinson comedy

    Friday September 13, 2024 Today’s Premieres Hulu: How to Die Alone; In Vogue: the 90s Disney+: LEGO Star Wars: Rebuild the Galaxy Starz: Three Women Paramount+: Dora OWN: First Time Buyers Club at 8p Saturday’s Premiere CNN: Have I Got News for You at 9p Sunday’s Premieres PBS: Ridley at 8p; Moonflower Murders […]

Cynopsis 09/12/24: Is Erica Kane getting another shot?

Is Erica Kane getting another shot?

  A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200 Owned or Partner Stations in 116 markets. 220M Americans reached […]

09/11/24: Cynopsis Jobs

man balloons

DIRECTOR OF DIGITAL MEDIA CSI SPORTS JERSEY CITY, NEW JERSEY Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE *** Wednesday September 11, 2024 Cynopsis BIG […]

Cynopsis 09/11/24: HBO orders Rachel Sennott comedy

HBO orders Rachel Sennott comedy

Wednesday September 11, 2024 Today’s Premieres Hulu: Los Chavez; Seoul Busters Netflix: The Circle IN THE NEWS Venu, the sports streaming service planned by Disney’s ESPN, Fox Corp. and Warner Bros. Discovery, is not intended as a competitor to cable, according to Fox Corp. CEO Lachlan Murdoch. At the Goldman Sachs Communacopia & Technology Conference […]

CynCity

Cynsiders