Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace

Tru Optik, the identity resolution company for OTT and CTV, struck an agreement with NCSolutions, a company aimed at improving advertising effectiveness for the CPG  ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns. 

“CPG is one of the largest growing advertising verticals across OTT and CTV,” said Michelle Swanston, SVP of Operations of Tru Optik. “Joining forces with NCS, the leader in CPG advertising effectiveness, will empower national and local advertisers with invaluable audience purchasing behaviors to buy targeted, measurable and brand-safe premium video inventory, as well as offer transparency into audience-completed transactions after seeing an ad.”

Related Stories

01/24/20: OWN kisses Ambitions goodbye

OWN kisses Ambitions goodbye

    Friday, January 24, 2020 Tonight’s PremieresNickelodeon: The Crystal Maze at 7p Saturday’s PremieresHistory: Ancient Aliens at 10pNat Geo WILD: Heartland Docs, DVM at 10p Saturday’s FinaleFox: Flirty Dancing at 8p Sunday’s PremieresReelz: The Lost Unabomber Tapes at 9pShowtime: The Circus: Inside the Craziest Political Campaign on Earth at 8p, Our Cartoon President at […]

605 Earns Third-Party SOC 3 Security Certification Compliance

TV  measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that […]

Ampersand Launches The AND Platform, a Solution for Audience-Based TV Advertising

Ampersand, the data-driven TV advertising sales and technology company, announced  the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with  reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households. The AND Platform is the first advanced TV platform […]

Streaming Premieres: The Week of January 26

January 27 YouTube: Justin Bieber: Seasons January 29 Netflix: Next in Fashion, Night on Earth, Omniscient, Close Enemies January 30 Netflix: The Stranger, Ainori Love Wagon: African Journey January 31 Amazon: Ted Bundy: Falling for a Killer, All or Nothing: CBF Netflix: Luna Nera, Ragnorak, BoJack Horseman

CynCity

Cynsiders

Instagram