Editions

03/20/14: Comcast: Xfinity TV Go adds 18 more live channels

xfinity logo

CYNOPSISDIGITAL 03.20.14 Good morning. It’s Thursday, March 20, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Comcast added 18 live channels to its outside-the-home streaming Xfinity TV Go app and site. The service now includes TBS, TNT, truTV, USA Network, Bravo, E!, Syfy, mun2, Oxygen, Sprout, A&E, History, Food […]

03/20/14: truTV sets a record as the Tournament gets underway

The First Four

CYNOPSISSPORTS 03.20.14 Good morning. It’s Thursday, March 20, 2014, and this is your first early morning Sports briefing.  College basketball fans continue to warm up to the First Four, as truTV delivered the highest-rated and most-viewed NCAA First Four opening night ever since the current format began in 2011. The NC State/Xavier matchup drew an […]

03/20/14: Birds Eye View: The brand perspective on the new integrated Disney sponsorship deal

Kids_Birds Eye

CYNOPSISKIDS! 03.20.14 Good morning.It’s Thursday, March 20, 2014, and this is your first early morning briefing. TODAY’S TOP NEWS Last week CynKids reported on Birds Eye’s new integrated sponsorship deal with Disney. Here’s a look at the partnership from the brand perspective, courtesy of Mike Barkley, SVP of Birds Eye. What is Birds Eye hoping […]

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03/19/14: Craig Ferguson and Drew Carey are trading places

The Late Late Show

A CYNOPSIS MESSAGE FROM SYFY TIMING IS EVERYTHING… FACT: IGNITERS see more movies opening weekend, pre-order new tech devices, and will spend all day in GameStop waiting for a new release FACT: IGNITERS try more new drinks, snack foods and restaurants than others Find consumers who will FIND AND BUY YOUR PRODUCT FIRST See what […]

03/19/14: Google Unveils ‘Android Wear’ Wearable OS

Moto 360

CYNOPSISDIGITAL 03.19.14 Good morning. It’s Wednesday, March 19, 2014, and this is your first early morning digital briefing. Google is looking for a head start on Apple, announcing its first operating system for wearable tech yesterday, called the Android Wear. The Verge reports Google is working with current Android partners like HTC, Motorola, Samsung, […]

03/18/14: Cynopsis Classifed Advantage

JOB OF THE WEEK DIR, SALES BRAND SOLUTIONS HIPCRICKET CHI Sell best in class mobile advrtsng ntwk to Agencies & Fortune 500 Brands. BA deg & 5 yrs outside advrtsng sales exp w/in Agency, Mobile mktg &/or Mobile Advrtsng worlds. Full info/apply: HERE. CYNOPSISCLASSIFIEDADVANTAGE 03.18.14 Good morning. It’s Tuesday, March 18, 2014, and this […]

03/18/14: Savannah Guthrie shared a double dose of happy news on Today

Savannah Guthrie

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE Lifestyle is our business. And business is good… #1-Highest Concentration of Upscale Viewers. #1-Most Ad Receptive Audience.  #1-Most Motivated Audience. #1-Most Favored Network Group.  #1-Audience with Highest Discretionary Income. Scripps Networks Interactive. LIFE LIVES HERE. HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-Ulive-SNI Digital For marketing opportunities and detailed sources, visit […]

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