CYNOPSISDIGITAL
03.18.14

Good morning. It’s Tuesday, March 18, 2014, and this is your first early morning digital briefing.

AOL premiered the first of the 50 episodes from its web series highlighting American manufacturing called This Built America. The series will air an episode from each state on AOL properties and thisbuiltamerica.com. Ford is officially sponsoring the show, starting each episode with a five-second pre-roll ad.

Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27:Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Hear from inside experts like CNET’s Gabrielle Medeck, Fusion’s Daniel Eilemberg, Ipsos MediaCT Virginia Lennon and Outrigger’s Carlos Restrepo about fresh data insights into where the powerful and growing Hispanic market is most active in the digital space. Register at http://www.cynopsis.com/webinar/reaching-todays-u-s-hispanic-connected-audience-through-digital-social-media-and-web-video/

My Damn Channel launched new programming yesterday as part of its March line-up, including the comedy series called Self-Help. The star and creator of the series Danny Abrahms, who plays both patient and therapist in the show, told Cynopsis, "digital content allows me the opportunity to share my ideas and sense of humor without waiting for someone to give me permission, which is liberating." The series will debut a new episode every Tuesday on mydamnchannel.com/selfhelp.

Izea launched its Sponsorship Marketplace yesterday, a network of "influencers" or web celebs, bloggers and social media stars for advertisers to use for endorsements. The platform is similar to a digital display ad network, but providing influencers with substantial followers in places like Twitter, Facebook and YouTube. "What was taboo in 2006 is today’s norm, and what we’ve created is the modern day equivalent of product placement and endorsements through social mediums," IZEA CEO and founder Ted Murphy said. A recent example of the network: Kim Kardashian tweeted about Allstate Insurance and Lenovo used the platform for its Yoga laptop-tablet device. "IZEA gave us tons of guidance," Lenovo.com Sales and Marketing Executive Director Lewis Broadnax told Cynopsis. "We didn’t know all the FTC regulations, and they guided our process and worked with out teams… they provided that relevance that I was seeking from social."

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Facebook‘s newest Paper app released its first content collaboration yesterday with TED, to exclusively stream content from the Ideas Worth Spreading conference until March 21. "Over the course of this week, the Ideas section will feature posts, photos and presentations from TED fellows, posts from other TED attendees, TED blog posts, TED talk videos… much of this content will be exclusive to Facebook and Paper," Facebook explained in a blog.

OpenSlate Engagement Data for Entertainment Channels, based on the engagement metric for the week ending3/15
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
TheWillyrex(9.8) / 45,946,350 / 3,862,063 /811
JoeyGraceffa(9.8) / 15,987,600 / 3,151,185 /848
iTownGamePlay(9.8) / 14,230,980 / 1,123,351 /788
WWEFanNation(9.8) / 98,236,350 / 2,990,537 /836
TheFineBros(9.8) / 82,951,950 / 7,515,848 /815
our2ndlife(9.7) / 21,099,120 / 1,581,211 /801
TheEllenShow(9.7) / 119,575,620 / 8,765,009 /853
sxephil(9.7) / 12,384,060 / 3,166,956 / 816
TMZ(9.6) / 34,710,690 / 841,079 / 771
HolaSoyGerman(9.5) / 64,643,880 / 16,710,226 /775
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, etc.

Tremor Video hired Monica Seebohm as its Senior Director of Programmatic Sales on the West Coast. She most recently managed the media sales team at PulsePoint.

In a new spot for The Canadian Film Fest opening this week in Toronto, Antoine Zombe explains how difficult it is to land an undead role as a friendly Canadian actor even if he has an advantage: he’s actually a zombie. In the hilarious spot, Zombe shows how he embraced his "true nature" to climb the ladder in Hollywood and fulfill his acting dreams. Just think, "less polite Canadian, more zombie!" Check out the commercial at www.cynopsis.com.

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See you tomorrow,
Jessica Reese  @JMarieReese
03.18.14

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: FREELANCE BANNER DESIGNERS/NYC: Leading ent co is seeking. Design/prod animated banners in support of global campaigns. Advanced Flash skills & ability to work fast under deadlines while adhering to brands’ style guide a must. [email protected] (3/25)

JOB OPENING: MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (3/22)

JOB OPENING: truTV/WRITER/PRODUCER, CREATIVE SERVICES/NY: Write/prod on-air promotional spots & content. Generate ideas for both conceptual & clip-driven spots & dvlp multiple creative executions. Prior cable exp pref. 3-4 yrs + exp Apply HERE (3/22)

JOB OPENING: PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1yr exp working publicity dept (ent media a +) Apply to: [email protected] (3/22)

JOB OPENING: PUBLICIST/HUB/LA (full-time/non-staff/CW): Resp: handling all aspects of show PR, for live-action & anim. 3+ yrs media exp. kids TV a plus. Apply at: www.hubnetwork.com/about/careers (3/21)

JOB OPENING: WRITER, ON AIR PROMOS/MTV/NYC: Utilize strong, high-level conceptual thinking to create work that can be campaign-able across many mediums. 4-6 yrs agency exp in promos or comedy writing. Full info apply HERE (3/21)

JOB OPENING: MANAGER, SALES RESEARCH/MSNBC & NBC NEWS PORTFOLIO/NYC: Expert in analysis, reporting, Excel. 3+ years media rsch required. Nielsen, Simmons/MRI a must. Full info/apply: HERE (3/21)

JOB OPENING: WRITER/PRODUCER/EPIX/NYC: Write, produce & edit programs/spots. Must have exp creating & executing innovative, high-concept TV promos for premium cable. Exp prod theatrical trailers a plus. Apply HERE (3/20)

JOB OPENING: AD SALES COORD/TV GUIDE NETWORK/NY: Multi tasked ind to work with AEs, planners, sales, traffic, mktg & pricing pln’g teams. Resp for deal maint wkly allocations, move requests and daily comm w/agencies. BA req’d. Apply HERE (3/20)

JOB OPENING: MGR, ON AIR PLANNING/Crown Media Family Networks/LA: Develop and implement strategies for utilization of on-air inventory assets to increase ratings. BA deg req’d. Apply HERE (3/19)
 
JOB OPENING: HBO/SR RESEARCH ANALYST/NYC: Research professional that demonstrates research and analytical skills to provides strategic insights. 3+ yrs of exp. in TV Research. Please apply @ http://bit.ly/1ghDb3s (3/19)

JOB OPENING: SENIOR FINANCIAL ANALYST/WB/NYC: 3-5 years Media exp. Advertising sales billing, rev recognition, cash application & reporting, mnthly & quarterly closes & budgeting/forecasting for Media Ad Sales group. APPLY HERE (3/19)

JOB OPENING: MGR, STANDARDS & PRACTICES/NICKELODEON/NYC: Review marketing proposals, pitches, executions for digital and multi-plat initiatives. Ensure regulatory guidelines and Nick best practices are met. 3 – 5 yrs exp. APPLY HERE (3/19)

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Karla Paz Mobray, Director, Talent Acquisitions, Viacom Media Networks- Human Resources

"Cynopsis has been a great resource in getting qualified candidates for CBS Television Distribution. In the past year I have filled 3 sales openings with candidates from Cynopsis."
Suzy Saddik, Human Resources Representative, CBS Television Distribution

CASTING NOTICE: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

CASTING NOTICE: NOW CASTING: People who need a DNA test to prove who they are, where they came from, or how they may be related to their family. A major cable network is seeking participants who need these potentially life-altering questions answered. Submit your story HERE (4/1)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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