A CYNOPSIS MESSAGE FROM OOYALA CONNECTED APPS: THE NEW BATTLEGROUND Connected apps are coming on strong. Ooyala’s new report from leading research firm Park Associates looks at video apps from all angles: which apps matter most, how to compete effectively, what the future holds, and why a growing number of OTT services are going "app […]
A CYNOPSIS MESSAGE FROM OPENX OpenX Bidder – The Highest Yielding Header Bidding Solution By providing access to one of the most powerful programmatic marketplaces in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help […]
CYNOPSISSPORTS 09.13.16 Good morning. It’s Tuesday September 13, and this is your first early morning Sports briefing. MLBPA is looking to go deeper into digital, tapping the services of NeuLion to launch an “all-new digital destination for news and features about the MLBPA and its members” that would offer fans and media “a new and […]
CYNOPSIS 09.12.16 Good morning. It’s Monday September 12, 2016, and this is your first early morning briefing. Tonight’s Premieres: ABC: Dancing With the Stars at 8p Discovery: Sacred Steel Bikes at 10p ID: JonBenet: An American Murder Mystery at 10p Smithsonian Channel: Sacred Sites at 8p Tonight’s Finales: ABC: The $100,000 Pyramid at 10p Fox: […]
CYNOPSISDIGITAL 09.12.16 Good morning. It’s Monday September 12, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Long-form Video. The IAB (Interactive Advertising Bureau) defines long-form video as video content that always has a content arc with a beginning, middle, and end, and that typically lasts longer than 10 minutes. (Most frequently, […]
CYNOPSISSPORTS 09.12.16 Good morning. It’s Monday September 12, and this is your first early morning Sports briefing. The NFL’s opening weekend saw a heavyweight new entry into the league’s roster of partners, as Ford kicked off its new three-year deal with the organization that makes Ford trucks the Official Truck of the NFL for its […]
A CYNOPSIS MESSAGE FROM OOYALA CONNECTED APPS: THE NEW BATTLEGROUND Connected apps are coming on strong. Ooyala’s new report from leading research firm Park Associates looks at video apps from all angles: which apps matter most, how to compete effectively, what the future holds, and why a growing number of OTT services are going "app […]
CYNOPSISDIGITAL 09.09.16 Good morning. It’s Friday September 9, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Above the Fold Ads: In online advertising, above the fold ads are ads that are visible to webpage visitors without any scrolling. Typically, publishers will charge higher rates for above the fold inventory. “Above the […]
A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK Primetime college football on CBS Sports Network Maryland at FIU Tonight 7:30 PM ET Cal at San Diego State Tomorrow 10:30 PM ET CBS SPORTS NETWORK The 24-hour home of CBS Sports CBSSportsNetwork.com. CYNOPSISSPORTS 09.09.16 Good morning. It’s Friday September 9, and this is your first early […]
A CYNOPSIS MESSAGE FROM OOYALA CONNECTED APPS: THE NEW BATTLEGROUND Connected apps are coming on strong. Ooyala’s new report from leading research firm Park Associates looks at video apps from all angles: which apps matter most, how to compete effectively, what the future holds, and why a growing number of OTT services are going "app […]
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