A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
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CYNOPSISSPORTS
09.09.16
Good morning. It’s Friday September 9, and this is your first early morning Sports briefing.
Liberty Media finally has Formula One in the fold, announcing the acquisition from a consortium of sellers led by CVC for $4.4 billion with an eye toward acquiring 100% of the shares of Formula One’s parent company, Delta Topco, by the first quarter of 2017 when the division will be renamed the Formula One Group. Chase Carey was named by Delta Topco as the new Chairman of Formula One, succeeding Peter Brabeck-Letmathe, who will remain on Formula One’s board as a non-executive director. Bernie Ecclestone will remain Formula One’s CEO. In a conference call with investors, the media company notes that it saw an opening to expand Formula One’s digital offerings and would “look to harness technologies like virtual reality and video games in an effort to develop the fan base and generate new sources of revenue."
In talent news, ESPN unveiled expanded roles for Sage Steele, Michelle Beadle and Doris Burke. Steele now becomes the lead host for an expanded SportsCenter on the Road initiative as part of a multi-year contract extension and larger on-air role with the company, debuting in the role next month during the MLB postseason, including at the World Series, as she anchors programs from events such as the NBA Finals, Super Bowl, NFL Draft, NCAA Men’s Final Four, College Football Playoff National Championship game, the Masters and more. She will continue to serve as the host of the weekend editions of NBA Countdown and the ABC NBA Sunday Showcase series. Michelle Beadle will join ESPN’s NBA Countdown as the host on Wednesdays and Fridays throughout the season, while continuing her position as co-host for SportsNation. Doris Burke will expand her role as an NBA and men’s and women’s college basketball game analyst this season and serve as a regular ESPN NBA game analyst, while increasing her men’s and women’s college basketball analyst assignments as well.
In other talent news, former Colt Reggie Wayne joined NFL Network where he will appear as an analyst on various NFL Network shows, including NFL Total Access every Monday, Tuesday and Wednesday at 7p. :
Univision Deportes reports that its live coverage of the World Cup Qualifying match between Mexico/Honduras drew 3.0 million Total Viewers 2+ and 1.8 million Adults 18-49 on Univision Network with simulcast on UDN on Tuesday.
ESPN reports that its college football programming reached 81,200,000 viewers during opening weekend (TV + streaming) on its networks. “ESPN’s success during college football’s best kickoff weekend ever is testament to the great matchups on the field,” said ESPN Executive Vice President of Programming and Acquisitions Burke Magnus. “Many thanks to the College Football Playoff Committee for its emphasis on strength-of-schedule and to the coaches and teams who embraced that challenge and worked with us to make college football’s kickoff week a pinnacle week in the entire sports calendar.”
GH3 Promotions announced a multi-year deal for boxing with ONE World Sports with programming set to being Nov. 12 at 9:30p. "We are incredibly pleased to announce this partnership with ONE World Sports across all of its national platforms,"said GH3 Promotions CEO Vito Mielnicki. "This series will help create and grow new stars of boxing. With the diversity of fighters featured thanks to our relationships with many different promoters, such as Victory Boxing Promotions, who will co-promote the first show, each show will showcase quality fighters and provide top-notch entertainment."
Pac-12 Networks will offer 151 live men’s basketball telecasts this season, culminating in eight Pac-12 Tournament contests from T-Mobile Arena in Las Vegas with each team carried at least 12 times: Arizona (14), Arizona State (15), California (14), Colorado (15), Oregon (14), Oregon State (19), Stanford (17), UCLA (13), USC (20), Utah (18), Washington (12), and Washington State (21). The slate will begin on Oct. 14 with Arizona’s annual McDonald’s Red-Blue Game live. Meanwhile, Full Court Friday returns with the regular season on Nov. 11 with eight games.
The International Surfing Association appointed Broadreach Media as exclusive distributor of its media rights in the territories of Europe, the Middle East, Africa, Pacific and Asia (excluding Japan). Broadreach Media will also offer consultancy services regarding the packaging and production of ISA World Championships.
Telemundo Deportes celebrates the return of football with Apertura de la NFL, set to air on Sept. 10 at 1:30p. The special will be hosted by Ana Jurka, Leti Coo and Karim Mendiburu.
A CYNOPSIS MESSAGE
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Hyundai kicks off its NFL season with new creative and promotion, as the company detailed its activations to open play. According to the company, the new campaign centers on “how the brand celebrates fan passion for and loyalty to their NFL teams” beginning with “Fishing Trip,” a 30-second spot spotlighting a Dolphins fan while “Choices” showcases a Steelers fan. Creative was developed by INNOCEAN USA.
Pac-12 Networks is heading to Sling TV with all six Pac-12 Networks regional feeds now available to Sling Orange and Sling Blue customers who subscribe to the “Sports Extra” add-on pack as six separate channels. “Students, alumni and Pac-12 fans can now enjoy conference games without regional restrictions,” said Roger Lynch, CEO of Sling TV. “With Sling TV, Pac-12 Networks games have never been more affordable and accessible. As a Pac-12 fan, I can’t wait to watch the ‘Conference of Champions,’ on Sling TV the premier destination for college sports fans.”
The NFL’s Discover Channel is officially up and running on Snapchat. The league and social platform also created custom geofilters for all 32 NFL clubs that will be ready to use as Week 1 of the NFL season.
Yahoo Sports is bringing in Tony Siragusa as a member of its NFL studios team. Siragusa will host of the recurring weekly series, “In the Trenches” which will offer a collection of “untold stories, irreverent takes on the NFL’s unwritten rules and rituals, feature videos, premiere interviews, and strong takes on the major issues facing the league and its players.”
NextVR carries highlights from six matches of the 2016 US Open Tennis Championships in virtual reality for the first time in history. The experiences come as part of a series of innovative and immersive technology experiences at the championship this year. Using multiple cameras, NextVR will provide fans with different angles and viewpoints of the Men’s and Women’s Semifinals and Finals matches through Sunday.
SEC Network is set to showcase halftime band performances live during each of the network’s football games this season as a second-screen experience on the SEC Network’s digital channel, SEC Network +. “Each year we look for new ways to further enhance our presentation of college football for the viewer,” said ESPN coordinating producer Steve Ackels. “We are particularly interested in opportunities to visually showcase the fanfare of an SEC game. The infrastructure that has been built at SEC schools offers a unique opportunity for us to capture the incredible halftime shows that dazzle hundreds of thousands every weekend.”
AEG is making a commitment to eSports, locking in a deal with ESL for a strategic long-term global partnership “that will align each company’s assets to further broaden the reach of eSports around the world” enabling the league to utilize AEG’s global network of clubs, theaters, arenas and stadiums for qualifying events, tournaments, and world championships as well as AEG’s leadership in live event production, ticketing, marketing and sponsorship. "eSports has reached mainstream status. Our tournaments are viewed by as many, if not more spectators as traditional sports, so it is a natural progression that industry events increasingly become held at world class venues,” said Steven Roberts, Executive Chairman at ESL North America.
Meanwhile, seven North American eSports are teaming up to launch a new league, entitled the Professional eSports Association. Backed by Team SoloMid, Team Liquid, Counter Logic Gaming, Cloud9, Immortals, NRG Esports, and CompLexity Gaming, the organization will launch with a CS:GO league featuring weekly matches during the ten week season and offering a prize pool of at least $1,000,000 during its first year and $500,000 for season one. Jason Katz will serve as PEA commissioner with the league offering players and owners an equal share of the profits in addition to retirement services, investment planning and financial help.
The British eSports Association is tapping the talents of eSport trade journalist Dominic Sacco to oversee content strategy for the organization.
Learfield named Kirsten Conrad as Director of Integrated Digital Media Sales for its digital team. Conrad most recently served as social media director for CultureMap, where she developed and executed the company’s strategic social initiatives across multiple platforms.
Patriots/Cardinals open SNF on NBC on Sunday at 8:30p.
A CYNOPSIS MESSAGE
Thursday, September 15
4:15 – 6:30 PM || NYAC
Celebrate with your industry peers & help us applaud the talented young pros that made the cut for our Rising Star Awards
& the unsung heroes who have demonstrated
excellence in our HR Awards.
Hear their thoughts on the future of the industry + toast to their achievements over the past year.
ON THIS DAY in 1971: Gordie Howe retires.
In The Know: Which NFL team boasts the league’s best opening day winning percentage? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In what sport could you score a Dutch 200? Answer: Bowling. Kudos: John Ferlazzo-Media Consultant/London; Kyle Helm-CBS Sports Network/NY; Michael Ritz-BucStar Consulting/NY; Joe Guarnieri-ESPN/Bristol; Mark Darnell-Golf Services/Augusta; Randy Ingram-WBTW-TV/Myrtle Beach; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; John Kukla-KDFW-KDFI/Dallas; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Judie Henninger-Valentine Productions/Santa Monica; Brandon Leopoldus-Gerard Fox Law P.C./LA; Larry Hutchings/Nipomo; Jeff Mirkin-2:05 Engagement/Santa Monica.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
09.09.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: DIRECTOR, SALES ABC FULL CIRCLE/Chicago: ABC Full Circle, business dev team of NTVS, for 8 ABC Owned Television Stations, digital platforms and digital out-of-home. Seeking 5 yrs exp. self-motivated sales person to join our team as a Director, Sales. Full info/apply HERE (9/13)
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