CYNOPSISDIGITAL 11.10.16 Good morning. It’s Thursday November 10, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Skins: Skins are customized and interchangeable sets of graphics that allow users to continually change the look of their desktops or browsers without changing their functionality or settings. Skins are often used as a marketing […]
A CYNOPSIS MESSAGE FROM FOX SPORTS A GRAND SLAM FOR FOX SPORTS’ ADVERTISING PARTNERS ON SUNDAY, OCT. 30th FBC AMASSED 14 BILLION MINUTES* OF LIVE SPORTS VIEWING, OF THAT AN ESTIMATED 2.5 BILLION MINUTES** WERE COMMERCIAL VIEWING TO DELIVER THE EQUIVALENT COMMERCIAL MINUTES IT WOULD TAKE*** YOUTUBE: 3 MONTHS // FACEBOOK: 3.9 YEARS // TWITTER: […]
CYNOPSISeSPORTS & GAMING 11.10.16 It’s Thursday, November 10, 2016, and this is your weekly early morning eSports & Gaming brief. Last week’s announcement at BlizzCon that Blizzard would be launching a pro sports-style Overwatch League was an expected and welcome game changer for the eSports industry. Now teams, brands, platforms and players alike await […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel Delivers More W25-54 Than Every Other Cable Network – NO QUALIFIERS! ************* Hallmark Channel’s Original Holiday Movie Weekend is #1 in Younger Women, 18-49 Countdown to Christmas continues this weekend with more holiday original movie premieres: Every Christmas has a Story, Saturday, November 12, 8/7c Christmas Cookies, […]
CYNOPSISDIGITAL 11.09.16 Good morning. It’s Wednesday November 9, and this is your first early morning digital briefing. TODAY’S CODEBREAKER ATSC 3.0: ATSC 3.0 is a next-generation broadcast standard and the television industry’s response to consumers’ desire to watch content anywhere, anytime and on any device. The Advanced Television Systems Commission is developing advanced transmission […]
CYNOPSISSPORTS 11.09.16 Good morning. It’s Wednesday November 9, and this is your first early morning Sports briefing. The Big Ten officially unveiled its new Friday primetime college football lineup for 2017 with games that will be carried on ESPN and FOX. The slate begins on Sept. 1 with Washington/Rutgers and Utah State/Wisconsin and continues Set. […]
JOB OF THE WEEK WRITER-PRODUCER DISCOVERY-Mktg LA Does your creative break through the noise? Are you a great promo writer/innovative thinker- from ideation to execution? Create all-star promos across media landscape. 4+ yrs cable mktg reqrd. Full info/apply HERE. CYNOPSISJOBS 11.0816 Good morning. It’s Tuesday, November 8, 2016, and this is your weekly issue […]
A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK Headliners Deliver at NAB Show New York, Nov. 9-10, Javits Convention Center Wednesday Keynote: Big Sports. Big Events. The Most Exciting Live TV. Featuring NFL Network, NBC Olympics and Telemundo Deportes And Thursday: How New York Puts On A Big Live Show: Macy’s Parade, Madison […]
CYNOPSISDIGITAL 11.08.16 Good morning. It’s Tuesday November 8, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Roadblock: The term Roadblock is used when an advertising campaign creative is the only brand on a particular webpage or site, taking over all ad sizes at once. Also called a Takeover. TOP […]
A CYNOPSIS MESSAGE FROM TENNIS CHANNEL TENNIS CHANNEL SERVES THE ACTION DOWN UNDER Tennis Channel starts 2017 in over 50 million homes! Don’t miss 200+ hours of coverage, including Primetime Australian Open match play, an hour-long nightly pre-game show and the best on-air team in the business. From Grand Slam champions and coaches to renowned […]
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