Wednesday October 27, 2021 Monster day for the National Lacrosse League yesterday, announcing the most extensive United States media rights agreement in its history, with ESPN and ESPN+ picking up exclusive rights in the U.S. and the rest of the world outside Canada for live NLL games. All NLL games will be carried […]
A CYNOPSIS MESSAGE FROM GAMUT GAMUT TOTAL THE LEADER IN LOCAL OTT WINNER: Digiday Video & TV Award WINNER: Broadcasting+Cable Advanced Advertising Innovation Award Only Gamut TOTAL delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise. Now is the time to move beyond impressions, to […]
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium […]
A CYNOPSIS MESSAGE FROM KATZ DIGITAL VIDEO Introducing: KATZ LIVE from Katz Digital Video THE FIRST EVER LIVE STREAMING MARKETPLACE With Exclusive Digital Video Feeds of Music, Sports, esports and Entertainment AVAILABLE TO TARGET YOUR AUDIENCE When and Where They Consume Media, LIVE! To get started, visit us at KATZ […]
Monday October 25, 2021 There is no doubt the NFT rise will continue to be one of the key sports business growth stories of 2021. However, what we are still learning is where the value is and how the market will play out with collectors and fans. One thing that has stood out […]
SALES PLANNER UP tv NYC, NY Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, […]
A CYNOPSIS MESSAGE FROM HALLMARK Hallmark Channel’s Countdown to Christmas The Most Anticipated Feel-Good Event of the Year! HOLIDAY MOVIES ALL DAY LONG EVERY DAY! 40+ Original Movie Premieres Every Fri, Sat & Sun IT ALL STARTS TODAY Get in the spirit with the undisputed leader in holiday Friday October 22, 2021 […]
Friday October 22, 2021 The NFL continued its ratings bonanza as week 7 began Thursday night. The league has seen an 11% viewership increase over last season through Week 6, with games averaging 16.6 million viewers when combining TV and digital. Overall, NFL games account for the top 33 shows on TV since […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Thursday October 21, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson Once again, cross-screen measurement is all the buzz. And once again, it’s still not happening fast enough but steps are more plentiful, and faster. There’s a pot of gold […]
A CYNOPSIS MESSAGE FROM DISCOVERY SPEND THE HOLIDAY SEASON WITH DISCOVERY PREMIERE Programming Highlights Include: Food Network: Holiday Baking Championship, Holiday Wars HGTV: Property Brothers: Forever Home, Fixer to Fabulous TLC: 90 Day Fiancé: The Other Way, The Family Chantel Discovery: Gold Rush, Bering Sea Gold OWN: Love & Marriage: Huntsville, Queen […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5