|A CYNOPSIS MESSAGE FROM GAMUT
THE LEADER IN LOCAL OTT
WINNER: Digiday Video & TV Award
WINNER: Broadcasting+Cable Advanced Advertising Innovation Award
Only Gamut TOTAL delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise.
Now is the time to move beyond impressions, to impact—at massive scale.
Crunchyroll: High Guardian Spice
Discovery: Bering Sea Gold at 8p, Secrets in the Ice at 9p
HBO Max: The Mopes, The Truth of Dolores Vasquez, Para: We Are King
ID: Body Cam at 9p
PBS: American Veteran at 9p
Shudder: Behind the Monsters
TBS: The Last O.G. at 10p
Telemundo: Parientes a la Fuerza at 9p
YouTube: Shut It Off ASAP
IN THE NEWS
Jonathan Lemire take over as host of MSNBC’s “Way Too Early” starting today. Lemire, who is also joining Politico as White House Bureau Chief, succeeds Kasie Hunt, who left the network for CNN.
Over a week after a cyberattack, Sinclair Broadcast Group said that while it is “still working” to resolve all programming issues, all of its networks and regional sports networks were on the air. “A large portion of other programming has and is airing as scheduled, and all our news stations are providing news programming to our viewers,” said the company.
Fifty-five million – or 40% – of US households watch only connected TV, according to a new study from Magnite. The study also found that CTV delivers an audience with diversity representative of the country, while pay TV is overly white and under represents Black, Latin and Asian consumers. “CTV is now much more than just an audience extension tool or an add-on to a linear buy,” said Magnite CRO, CTV, Sean Buckley. “While traditional TV audiences have become more homogeneous, CTV viewers encompass a representative cohort of ages and backgrounds.” Also of note: 23% of CTV viewers said they had made a purchase after seeing an ad, versus 12% of traditional viewers.
Warner Bros. Television is defending actor Dougray Scott, who plays Batwoman’s father on CW’s “Batwoman,” against allegations by Ruby Rose, who played the series’ title character in its first season. “We condemn the comments made by Ruby Rose about Dougray Scott. Warner Bros. has found Mr. Scott to be a consummate professional, and never received any allegation against him of bullying, or of abusive behavior on his part,” said WBTV. “Mr. Scott was greatly respected and admired by his colleagues, and was a leader on the set. Warner Bros. Television did not pick up Ruby Rose’s option for an additional season because of multiple complaints about workplace behavior that were extensively reviewed by the Studio.”
Charter Communications announced the addition of Spanish-language religious network ESNE TV to its Spectrum TV lineup. ESNE TV, which focuses on programming for the Catholic Hispanic community, is available to subscribers of Charter’s Mi Plan Latino and Latino View TV packages.
Forty-three percent of viewers watch the Super Bowl for the advertisements, while 57% tune in for the game, according to a poll by Omnicom’s The Marketing Arm. When it comes to those ads, 97% of respondents want spots that make them laugh, and 71% would prefer that brands steer clear of political messages.
Dave Chappelle responded personally for the first time since outrage over his Netflix special, “The Closer,” led to protests over his remarks about transgender people. “I am more than willing to give you an audience, but you will not summon me,” said Chappelle in an Instagram post. “I am not bending to anyone’s demands.” Among the conditions Chappelle listed were, “You cannot come if you have not watched my special from beginning to end,” and, “You must come to a place of my choosing at a time of my choosing.”
|PRODUCTION & DEVELOPMENT
Netflix has ordered a “one-of-a-kind comedy special of epic proportions.” Executive-produced by showrunner James Longman, Emma Conway and Gabe Turner for Fulwell 73, as well as all three members of The Jonas Brothers, “Jonas Brothers Family Roast” will be hosted by “Saturday Night Live” cast member Kenan Thomson and include special guests Pete Davidson (“SNL”), former One Direction member Niall Horan, stand-up comic Gabriel “Fluffy” Iglesias, John Legend, Lilly Singh and comedian Jack Whitehall.
Coming-of-age comedy “Primo” has been ordered to series by IMDb TV. Based on the life of Basketball (and Other Things) author Shea Serrano, the series comes from Mike Schur (“The Good Place”) and Serrano. The comedy is a Fremulon and 3 Arts production in association with Universal Television.
Peacock handed a straight-to-series order for a crime drama writer adapted for US television by David E. Kelley (“Big Little Lies”). “The Missing,” from Universal Television and Keshet Studios, will be based on the novel The Missing File, the first in a series of books written by Israeli crime writer Dror A Mishani.
Christopher Jackson (“Hamilton”) has inked a first-look deal with CBS Studios to produce across platforms, reports Variety. On the acting front, Jackson co-stars in CBS’ “Bull,” and will appear in “Sex and the City” reboot “And Just Like That.”
Freeform gave a pilot order to “What I Was Doing While You Were Breeding,” a comedy based on the memoir by Kristin Newman (“Only Murders in the Building”) starring Chelsea Frei (“Dollface”).
A lawyer for Facebook sent a letter to Anonymous Content CEO Dawn Olmstead warning her not to “recklessly” expose her company or its investors to “significant monetary liability” with its upcoming TV adaptation of An Ugly Truth: Inside Facebook’s Battle for Domination. Said the letter, “Although Facebook might consider working with you to ensure the project (if it proceeds) is accurate and truthful, this letter places you on express notice that (i) the Book is replete with false and defamatory statements, characterizations, and implications about Facebook and its leadership and also places Facebook and its leaders in a ‘false light,’ in violation of California law and (ii) if the screenplay includes false statements, characterizations, and implications (and does not include appropriate nuance and context), Facebook will take all appropriate legal action.” Claire Foy (“The Crown”) has been cast as Sheryl Sandberg in the series.
Disney+’s “The Mysterious Benedict Society” will pull up stakes from Vancouver and ABC’s upcoming “Promised Land” will relocate from Georgia thanks to tax credits awarded to the shows from California. The California Film Commission awarded the shows $15 million in tax credits.
Gaumont (“Narcos”) is teaming with Viva Maude to develop “Luster,” based on the book by Raven Leilani, for HBO. “We were riveted by this groundbreaking book…and are blown away at how quickly the series creative team which includes our writers, Lileana Blain-Cruz and Jackie Sibblies Drury, has come together,” said Nicolas Atlan, President of Gaumont US. “We can’t wait to get started.”
Tuc Watkins (“Desperate Housewives”) has joined the cast of Netflix’s “Uncoupled,” starring Neil Patrick Harris as a man blindsided after his husband walks out on him after 17 years. Also onboard are Tisha Campbell (“Martin”), Emerson Brooks (“The Last Ship”), and Marcia Gay Harden (“The Morning Show”).
Apple TV+’s first Korean series, “Dr. Brain,” premieres in the US Wednesday, November 3. The sci-fi drama stars Lee Sun-kyn (“Parasite”).
Bravo’s “The Real Housewives of Atlanta Porsha’s Family Matters” premieres Sunday, November 28 at 9p. The reality show follows the drama of the Williams family – aunts, sisters, cousins, friends, grandmother, in-laws, ex-lovers, current lovers and all. Plus, tequila.
AXS TV is marking The Go-Go’s October 30 induction into the Rock & Roll Hall of Fame with a collection of digital offerings from October 29-31. “The Go-Go’s Giveaway Weekend” will include interviews, performances, giveaways and more.
HBO Max comedy special “Fighting Words,” starring Aida Rodriguz, starts streaming Thursday, November 4. The travel documentary will conclude with Rodriguez being reunited with her estranged father.
True Crime Now, a new linear streaming channel from documentary streamer MagellanTV, has launched in North America, debuting in Canada on The Roku Channel. True Cime Now features a collection of more than 1,000 true crime documentary films and series, with new content added weekly.
Fox Weather, Fox News Media’s AVOD streaming weather service, launched yesterday to become the number one most-downloaded free app in the country, according to the Apple App Store. The platform offers a suite of forecasting products along with a 24/7 live streaming network.
S&P gave Netflix the stamp of approval, upgrading the stock to investment grade. The ratings agency pointed to Netflix’s solid revenue growth, rising margins, reduced leverage and positive operating cash flow.
GroupM is teaming with WPP sib Hogarth to launch an Addressable Content Practice, combining the group’s addressable media offering with Hogarth’s content creation capabilities. “Campaigns are increasingly becoming outcomes-driven, especially as audience-first planning becomes the standard,” said Christian Juhl, GroupM Global CEO. “This reality, in addition to the pending deprecation of third-party cookies and the growing number of ad-lite or ad free platforms, means we will have fewer opportunities to reach consumers in the future. A powerful and precise addressable strategy, across media and content, will help brands realize more fully the potential and performance of their message and investments.”
Google, Apple, Facebook, Amazon, Square, and PayPal have been ordered to provide detailed information about their policies surrounding consumers’ data. “Knowing what we spend our money on is a valuable source of data on consumer behavior,” said Rohit Chopra, Director of the Consumer Financial Protection Bureau. “This data can be monetized by companies that seek to profit from behavioral targeting, particularly around advertising and e-commerce.”
Whistleblower Frances Haugen offered evidence on Monday for the UK’s Draft Online Safety Committee Bill Joint Committee. “Facebook is negligent and shows a pattern of inadequacy. It is unwilling to acknowledge its own power or accept that children are not adults. Facebook believes in ‘flatness’ and won’t believe in the consequences of its own actions,” said Haugen, who stressed that those most in danger are children. It may be impossible for Instagram to be safe for 14-year-olds, and “definitely” not for 10-year-olds, Haugen told the committee.
Facebook reported better-than-expected 3Q21 earnings of $3.22 per share versus the $3.19 expected by analysts, but revenue was $29.01 billion compared a forecast of $29.57. The number of monthly active users rose 6% from the year earlier, to 2.91 billion. The company also announced it plans to break out its Facebook Reality Labs, focused on hardware, AR and VR products, into its own reporting segment next quarter. “We made good progress this quarter and our community continues to grow,” said CEO Mark Zuckerberg. “I’m excited about our roadmap, especially around creators, commerce, and helping to build the metaverse.”
Start-up Cameo, seller of video messages from celebrities, has bought marketing and merchandising platform Represent. “The new capabilities greatly expand Cameo’s value proposition to fans and talent alike,” said Cameo Co-founder and CEO Steven Galanis.
|**Just two weeks away**
CYNOPSIS DIGITAL AWARDS
Tuesday, Nov. 9 @ 9AM | Tribeca 360 | NYC
Celebrate the Digital Model D & AdTech winners, It List honorees &
Outstanding Teams when they’re called up to stage!
Vaccine mandates & safety protocols in place.
MODEL D FINALISTSCYNADTECH WINNERSCYNIT LIST HONOREES
Thanks to our Platinum Sponsor: Vevo
The premiere of “Chucky” on USA Network and Syfy was seen by 4.4 million total viewers its first week, according to Nielsen, and 1.1 million among A18-49. Viewers on USA and Syfy’s YouTube channels, where the horror series’ debut was available for free, was a combined 2.2 million.
Shareablee Top 10 Streaming Shows for the week of October 18
Program, Platform, Total Actions, Total Content, Actions per Content Fans & Followers
Sex Education (Netflix), 3.6m, 21, 170,954, 5m
You (Netflix), 1.4m, 47, 30,341, 1.7m
Get Organized With The Home Edit (Netflix), 429k, 31, 13,826, 5.9m
Locke & Key (Netflix), 412k, 84, 4,907, 377k
Nanatsu No Naizai (Netflix), 360k, 96, 3,748, 1m
Trailer Park Boys (Netflix), 318k, 50, 6,361, 3.1m
The Boys (Prime Video), 302k, 19, 15,873, 1.5m
On My Block (Netflix), 242k, 10, 24,159, 1.9m
The Grand Tour (Prime Video), 214k, 10, 21,428, 5.9m
Ozark (Netflix), 179k, 2, 89,524, 691k
Broadcast Nielsen Ratings for Friday, October 22
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 3.55 (0.5), 20/20 2.85 (0.4)
CBS: S.W.A.T. 4.70 (0.5), Magnum P.I. 5.07 (0.4), Blue Bloods 6.05 (0.5)
CW: Penn & Teller: Fool Us 0.63 (0.1), Nancy Drew 0.39 (0.1)
FOX: WWE Friday Night Smackdown 2.25 (0.6)
ION: Hawaii Five-0 1.02 (0.1), Hawaii Five-0 0.91 (0.1), Hawaii Five-0 0.86 (0.1)
NBC: Home Sweet Home 1.39 (0.2), Dateline 2.58 (0.4)
Telemundo: La Casa del los Famosos 1.150 (0.3), Hercal: Amor e Venganza 1.339 (0.4), Malverde: el Santo Patron 0.82 (0.3)
Univision: Rosa de Guadalupe 1.30 (0.4), Vencer El Pasado 1.51 (0.4), La Desalmada 1.66 (0.5)
Source: Nielsen, live + same day time period averages
Abacus Media Rights has named Diane Tripp as agent. In 2020, Tripp launched Diane Tripp Media, focusing on content strategy and negotiating global licensing deals.
Binge Networks has appointed Allison Jernigan as Chief Content Officer. Jernigan joined Binge one year ago.
Ben Grossman has joined Doner Partners Network as Chief Strategy Officer, Partner Agencies. Grossman previously served as SVP, Group Strategy Director at FCB NY.
Actor James Michael Tyler died October 24 after battling stage 4 prostate cancer. He was 59. Tyler was best known to TV audiences as Gunther on “Friends.” “Friends would not have been the same without you,” posted Jennifer Aniston. “Thank you for the laughter you brought to the show and to all of our lives. You will be so missed.”
TV producer Stu Billet died October 22. He was 85. Billet’s credits include “The People’s Court,” “Superior Court,” and “So You Think You Got Troubles,” among others.
|This Day in History
1881 – The Gunfight at the OK Corral, between lawmen and cowoys, took place.
Answer to Our Last Trivia Question
What was the name of the nursing student who rented Mike and Gloria’s old room on “All in the Family” (1971-79)? Teresa Betencourt, played by Liz Torres. Kudos to: Dan Whitford-WTTW/Chicago; Gerry Bixenspan-TV Marketing Inc./NYC; David Rubinsohn-American Public Television/Boston; Christina Ricucci-Millenia3/Kennesaw, GA; Mark Wajda/Clermont, FL; Paul Blutter-Walk and Talk Production Rentals/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank
Today’s Trivia Question
Which 2002-06 sitcom took its name from a 1980 hit record? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)
PLANNER, AD SALES
Create Upfront/Scatter media plans. Prepare Pre & Post Analysis. Account stewardship: Monitor performance of media schedule and assign ADU. Actively track and arrange liability schedules. Update/Maintain/Validate internal reporting. Prior Sales and/or Media Planning experience strongly preferred. Full info HERE (11/8)
SR. ANALYST, RESEARCH
Analyze, interpret & craft stories on viewing patterns, national & local markets, potential programming acquisitions & competitors; detecting & illustrating trends. Create, design & supervise all research daily, weekly, monthly & quarterly reports, efficiently. BA/BS degree and 2+ years research experience at a media company, agency or advertiser. Full info HERE (11/8)
Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (11/6)
Responsible for pre-sale planning and post-sale management & execution. Working closely with operations & sales on trafficking & QA for ad campaigns including scheduling, inventory requests, and production timelines. Helping sales and marketing put together pitch decks for client meetings and formal RFPs. 2-5 yrs prior exp. in the advertising/media. Full info HERE (11/5)
SENIOR SOLUTIONS CONSULTANT >>
TVSquared/NYC, REMOTE: You’ll be a part of our global and nurturing team and have regular contact with your international counterparts. You will work closely with Product, Marketing and Sales teams. The ideal candidate will work well under pressure and be able to easily adapt to new circumstances in a dynamic and demanding work environment. Full info HERE (11/5)
SOLUTIONS ANALYST >>
TVSquared/NYC, REMOTE: The role is a hybrid of product support and basic client-facing consultancy. You will ensure that our clients are brought on board successfully and have ongoing success with the TVSquared platform. This is a fantastic role for a junior candidate interested in progressing their career within a rapidly growing global tech company. Full info HERE (11/5)
MANAGER, CONSUMER MARKETING
Crafting and implement communication plans and marketing strategies across paid and emerging media platforms for the History Channel. Experience working with consumer marketing and creative groups with media agencies and data/analytics. 3+ years experience in the entertainment industry, ideally TV networks. Full info HERE (11/4)
DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING
FRED ROGERS PRODUCTIONS
Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/3)
DIGITAL COMMUNICATIONS ASSOC
LONG STORY SHORT MEDIA
Writer for social media and short-form content, project managing, and gathering data and analytics that inform digital content strategy. Ideal candidates will be able to think about content across the multimedia spectrum. Full Info HERE (11/3)
PRODUCTION ASSISTANT >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Support all around production needs, responsible for executing multiple tasks from project conception to finalization. Excellent opportunity for a go getter to participate in all aspects of production. Full Info HERE (11/3)
SALES AND MARKETING MANAGER >>
BLUE ANT MEDIA/CA, NY, MARYLAND or MIAMI: Develop sales materials and plan pitches to platforms and affiliates. Key account management and new account development. Present carriage and distribution opportunities to clients and negotiate deals under the supervision of the SVP, Latin America & U.S. Channel Distribution. Minimum of 3-5 years of sales and marketing experience. Full Info HERE (11/3)
MEDIA TRAFFIC ASSISTANT
Perform a variety of administrative tasks & should have experience with data entry background & attention to detail. Broadcast or Radio Traffic experience, & a bachelor’s degree in a related field preferred. Wide Orbit or related program & Microsoft office expertise is a plus. B.A. Degree or equivalent, preferable w/a marketing or business focus. Full info HERE (11/2)
Performs daily and monthly accounting and control procedures in accordance with generally accepted accounting principles (GAAP) including reconciliation of systems, month-end close, intercompany transactions, journal entries, and accruals. Financial accounting background and experience in television or network broadcasting, linear & OTT platforms. Full info HERE (11/2)
CONTENT EDITOR-MOTION GRAPHICS
Responsible for editing a variety of content, including but not limited to: acquired and original programming, network promos and graphics. Experience with Adobe editing suite and Motion graphics is a must. Create original programming for the linear network, AVOD platforms and social media as needed. Min of 2 yrs exp in broadcast/digital editing. Full info HERE (11/2)
MANAGER OF BRAND COMMUNICATIONS >>
FOX SPORTS / LOS ANGELES, CA: Communicate with outside voices, media, and other influencers to raise the profile of FOX Sports, its programming, executives & talent – garnering press coverage, securing speaking opportunities and conference participation to raise brand awareness. Full info HERE (10/28)
ACCOUNT MANAGER – ADVANCED TV >>
VEVO/NY, NY: Provide expertise on Vevo capabilities, products & offerings across programmatic & CTV. Shape new capabilities, strategies, products & partnerships across the exploding programmatic ecosystem. Understand marketplace trends to grow incremental revenue streams. Full info HERE (10/28)
ACCOUNT EXECUTIVE, SALES >>
VEVO/CHICAGO, IL: Develop, grow & manage local/regional book of business throughout the Midwest. Forecast/track/report sales performance, including budget, dates & probability to close. Full info HERE (10/28)
MANAGER, AD OPERATIONS >>
VEVO/CHICAGO, IL: Manage & drive development of Chicago Ad Operations team. Ensure successful campaign implementation and performance & proactively think about potential roadblocks to meeting campaign performance goals. Full info HERE (10/28)
SENIOR ANALYST, TV AUDIENCE RESEARCH
E.W. SCRIPPS COMPANY
Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (10/28)
SENIOR MANAGER OF PROMO PLANNING AND STRATEGY >>
FOX SPORTS/LOS ANGELES, CA: Responsible for strategy & scheduling of all Sports promotional content, including promo spots & graphic elements. Accountable for maintaining reporting database of FOX Sports contractual & Marketing Promo Priorities. Collaborate with In-Game team members to strategically schedule in-game elements for all broadcast sporting events. Full info HERE (10/27)
LEAD MOTION GRAPHICS DESIGNER >>
MARQUEE SPORTS/CHICAGO: Lead graphics efforts to elevate sports viewing experience across multiple platforms. Design work for live television events and programs, advertiser features, brand marketing efforts and more. Experience as a motion graphics designer or animator at a media company, sports property, brand, or agency. Full info HERE (10/27)
BRAND DIRECTOR, FAIL ARMY
LOS ANGELES, CA
Help set strategy for and execute business plan for your brand. Define and manage brand voice and tone. Hire, train, manage and develop team. Formulate and execute audience growth plan and use rapid testing, data and audience feedback to iterate and optimize content for the brand. 8+ yrs in the marketing and packaging of digital video brands req. Full info HERE (10/26)
SALES MANAGER >>
comScore/NYC, Remote: Individual contributor role responsible for selling our unique data services to agencies and brands; leveraging Comscore’s core audience, advertising measurement and activation capabilities to address clients’ strategic and tactical marketing challenges. Drive sales growth and grow existing agency and advertiser clients. 4-7 yrs related exp req. Full info HERE (10/26)
MEDIA PLANNER >>
VLADIMIR JONES/DENVER, COLORADO SPRINGS: Preparing and implementing client media plans of all types for existing and prospective clients. Includes audience identification, research, development, and presentation of media plans & buys. Possess and maintain an understanding of media planning and buying across mediums. 3+ years of agency experience in media planning and buying. Full info HERE (10/26)
ACCOUNT MANAGER – DEALMAKER >>
MEDIAOCEAN/NYC, NY: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 5+ years of experience in client services or consulting. Full info HERE (10/26)
MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
MEDIAOCEAN/CHICAGO, IL: Identify and recommend relevant media opportunities as well as potential upsell opportunities. Assist in management of day to day communication with client point of contact and vendors. Manage implementation of media management tools and software. 2+ years of media experience across planning, buying and optimization. Full info HERE (10/26)
CUSTOMER SUCCESS DIRECTOR >>
MEDIAOCEAN/CHICAGO IL: Prioritize and deliver on key customer objectives: understand business requirements, identify challenges, manage development projects and actively recognize cross-sell and up-sell opportunities. Define desired business outcomes and KPIs for each customer and manage overall customer health. 7+ years of experience in customer-facing role/consulting. Full info HERE (10/26)
|TUESDAY OCTOBER 26
ABC: The Bachelorette, Queens
CBS: FBI, FBI: Most Wanted, FBI: International
CW: DC’s Stargirl, Supergirl
FOX: 2021 World Series
NBC: The Voice, La Brea, New Amsterdam
PBS: Finding Your Roots with Henry Louis Gates, Jr., American Veteran [p], Antiques Roadshow Recut
Telemundo: La Casa del los Famosos, Parientes a la Fuerza [p], Malverde: el Santo Patron
Univision: La Rosa de Guadelupe, Vencer el Pasado, La Desalmada