A CYNOPSIS MESSAGE FROM COPA AMERICA CENTENARIO USA 2016
A ONCE IN A LIFETIME OFFICIAL SOCCER TOURNAMENT
Copa America Centenario USA 2016
Featuring Lionel Messi, Neymar, Tim Howard, Chicharito, Alexis Sánchez,
James Rodríguez, Luis Suárez, and other stars 100 YEARS OF HISTORY | 32 MATCHES | 16 NATIONAL TEAMS
10 CITIES | 2 U.S. TV PARTNERS (Univision + FOX) | 1 CHAMPION
June 3-26 | CA2016.com | Download the tournament calendar here
Contact sponsorshipinfo@sumworld.com for more info on commercial opportunities
CYNOPSISSPORTS
02.09.16
Good morning. It’s Tuesday February 9, 2016, and this is your first early morning Sports briefing.
Dissecting the numbers for Super Bowl 50, the Broncos’ victory for the game served up an estimated average of 111.9 million viewers to CBS, according to Nielsen Fast Nationals, with a record amount of audiences also streaming the event. That number is off pace from last year’s mark, although CBS did claim the record for most-watched single broadcast in television history on an “all-or-part basis” with 167 million viewers (not counting online and streaming audiences) tuning in for at least part of the matchup.
Streaming coverage of Super Bowl 50 on CBS and NFL digital properties set viewership records in every category, delivering 3.96 million unique viewers across laptops, desktops, tablets, connected TV devices and mobile phones. Overall, viewers consumed more than 402 million total minutes of coverage, watching for more than 101 minutes each on average. During the game window, viewers consumed more than 315 million minutes of coverage, with an average minute audience of 1.4 million.
Meanwhile, ESPN Deportes generated its biggest non-soccer audience in its 14-year history, courtesy of Super Bowl 50. The network averaged 268,000 Hispanic household impressions and 472,000 viewers (P2+), based on a 1.8 rating according to Nielsen. The new record is 33% higher than its previous best the Premier Boxing Champions event on August 29 last year. On WatchESPN, Super Bowl 50 delivered ESPN Deportes’ fifth-most-watched event ever, attracting an additional 5,600 average minute impressions to the TV audience, 29,000 unique viewers and a total of 1.5 million minutes viewed.
NASCAR is expected to formally unveil a charter system today. The "major NASCAR announcement" should see details of a new system designed to offer owners a deeper financial position in the sport with early reports suggesting that 36 charters would be guaranteed a spot in each race. More details tomorrow.
Speaking of NASCAR, FOX Sports detailed its tech plans for the upcoming Daytona 500. This year will see the company utilize immersive 3D graphics for its telecast, giving reporters the ability to point out the features of a racecar in augmented reality through the virtual version of the cutaway car. Other broadcast components will include virtual graphics, super motion and higher frame rates, a new lens and positions for the Gopher Cam, as well as ground cam positioning and the Gyro-Cam.
ESPN brings back the NBA All-Star 2016 Celebrity Game presented by Mountain Dew on Friday at 7p, lining up Mark Jones, analyst Jon Barry and sideline reporter Cassidy Hubbarth on microphone duties. This year’s crop will include Drake, who will be joined on the sidelines by Steve Nash, DeMar DeRozan and Jose Bautista. Canada’s team will feature Tom Cavanaugh (“The Flash”); Stephan James (“Race”); Arcade Fire’s Win Butler; as well as Drew and Jonathan Scott (HGTV’s “Property Brothers”) among its celebs. Meanwhile, Team USA will be coached by Kevin Hart, and see action from Jason Sudeikis (“Race”); O’Shea Jackson Jr.(“Straight Outta Compton”); Anthony Anderson (ABC’s “black-ish”); and Miles Brown (ABC’s “black-ish”) on the team.
FOX Sports debuts its new media partnership with the National Hot Rod Association on Sunday at 5p on FS1 with coverage from the 56th Annual Circle K Winternationals in Pomona. Dave Rieff offers play-by-play, with analysis from Tony Pedregon, who is making his full-time broadcast debut. Bruno Massel and Jamie Howe report from the pits.
Jack Nicklaus’ win at the 1986 Masters is getting the spotlight form Golf Channel, which is lining up the one-hour special ’86 to commemorate the event. The tale debuts in primetime during Masters Week with the network asking fans to share their own personal stories from the tournament, including answering the question: “Where was I” on that historic Sunday 30 years ago, via GolfChannel.com/Jack.
Meanwhile, MLB Network lines up Dusty: A Baseball Journey for tonight at 9p, showcasing the career for Washington Nationals manager Dusty Baker. Hall of Famers Hank Aaron and Tommy Lasorda, plus former All-Star teammate Steve Garvey provide insight into Baker’s baseball life.
A CYNOPSIS MESSAGE
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.TiVo served up its own analysis of the Super Bowl, announcing the top ten commercials from its internal data using second-by-second data measurement tools to rank top Super Bowl spots based on actual commercial retention relative to overall program viewership. "Super Bowl 50 may not have been a nail-biter on the field, but the entire event is a bigger spectacle every year and fans around the world can’t seem to get enough," said Tara Maitra, Senior Vice President, General Manager Content & Media Sales at TiVo. "Ratings for the game and the price tag for 30-second ad spots may have risen as usual, but ads this year felt ‘safer’ and less edgy. Additionally, spots are created for splintered audiences on various social media platforms and for online promotion — diverting from the genres and traditions of past years."
1. Doritos – Ultrasound
2. Mountain Dew – PuppyMonkeyBaby
3. Taco Bell Quesalupa – Bigger Than Everything
4. Buick Cascada – That Convertible’s a Buick
5. Pepsi – The Joy of Dance
6. Marmot – Fall in Love with the Outside
7. Apartments.com – MovingOnUp
8. Bud Light – Raise One to Right Now
9. Skittles – The Portrait
10. Toyota Prius – Prius 4
Villanova Athletics is turning to FOX Sports for a new long-term multimedia rights agreement that will see FOX become the exclusive sales and marketing representative on behalf of the Wildcats. The rights will be managed by Villanova Sports Properties, a newly-created entity within FOX Sports College Properties, and will include radio, corporate hospitality, in-venue signage, social media integration, promotional activities, and intellectual property rights, as well as other mutually agreed upon inventory.
USA GOLF Federation is tapping the services of Fanatics Retail Group via a multi-year agreement to launch www.shop.usagolf.org, the official online retail store that features the first USA GOLF licensed apparel available to the public. The site will offer golf apparel produced exclusively by adidas, the Official Uniform Provider of USA GOLF, as well as non-golf apparel that will be both sourced and produced by Fanatics.
WrestleMania 32 partner Cricket Wireless is launching a new sweepstakes to send one winner and their guest to the WWE’s staple event. Fans can enter the sweepstakes by visiting their local Cricket Wireless store or go online to enter for a chance to win. “WWE has provided family-friendly entertainment for decades, creating a passionate fan base unmatched by any other sports or entertainment brand.” said Janna Ducich, VP and CMO at Cricket Wireless. “WWE fans are also loyal Cricket customers and we are excited to give them an opportunity to meet their favorite Superstar through in-store appearances, or a chance to attend WrestleMania, one of the biggest events in the world.”
ASICS launched its annual global search for amateur runners to join its #BeatTheSun community and take part in the “ASICS Beat the Sun” challenge. The promotion takes place in Chamonix, France on June 21 and sees amateur runners team up with expert athletes in a unique relay race across a multi-terrain course that crosses France, Italy, and Switzerland in the span of a day. The final 24 runners will be decided through a combination of online voting and a panel of experts, before being announced on June 1. Selected amateurs will then be mentored by an expert athlete from their team in the final month before the race.
Playmobile is expanding its NHL product line, adding a dozen more teams to its original slate of toys. New teams will include the Flames, Oilers, Kings, Wild, Devils, Islanders, Senators, Flyers, Penguins, Canucks, Capitals and Jets. Additional sets featuring NHL rivalry packs, Stanley Cup Presentation, Score Clock with Referees and an NHL holiday Advent Calendar will be available this fall.
In an unexpected promotion, DICK’S Sporting Goods tackled a Broncos fan gathering spot in NYC right after the Super Bowl, bursting into Butterfield 8 bar on East 38th Street, to surprise Broncos fans with free Super Bowl 50 championship gear. The stunt was part to DICK’S Sporting Goods’ celebration of the game, which also included extended store hours in the Denver market, and teaming up with UberRUSH for their #RushMyShirt promotion to deliver championship gear to the doors of Broncos fans in NYC and Chicago.
The Basketball Tournament locked in Jack Link’s Protein Snacks to return and expand its position as the presenting sponsor of the summer event. The official title of TBT in 2016 will be The Basketball Tournament presented by Jack Link’s Protein Snacks, and carried on ESPN. Jack Link’s presenting sponsorship will include integration into the event logo, in-arena signage, promotional opportunities, and a streaming presence and broadcast advertising for all of TBT’s televised games in 2016.
How social was the Super Bowl? FleishmanHillard Sports reports that, based on a sample size of 4.27 million social posts, women were actually more active on social media than men during the game with 52% of the entries published by women. Overall, Beyonce was the most mentioned individual throughout the 5 hours of pre-game, in-game and post-game coverage, snatching 2.22% share, followed by Peyton Manning with 2.12%, Lady Gaga with 1.49%, Coldplay with 1.34%, and Cam Newton with 1.18%.
Facebook reports that 60 million people joined the conversation on Facebook worldwide during the game, serving up 200 million posts, comments and likes to mark the second-highest level of conversation Facebook has measured for any Super Bowl. The company saw the Halftime Show rank as its top Social Moment, followed by the final whistle/end of game, Lady Gaga’s National Anthem, the kickoff, and Kony Ealy’s sack of Peyton Manning in the 4th quarter.
On Twitter, the platform saw 16.9 million Tweets sent by 3.8 million unique authors about Super Bowl 50. The most-Tweeted minute during the TV event took place at 8:44p, when 162,000 Tweets were sent in the minute following the halftime show.
On Instagram, the company reports that 38 million people had 155 million interactions on Instagram related to Super Bowl 50.
Tomorrow, NeuLion and NEP will partner with Univision Deportes to serve up a 4K live stream of the upcoming friendly match Mexico/Senegal via OTT, marking the first North American live soccer telecast in the format to Sony 4K Ultra HD TVs. The event will be streamed live in 4K using the Neulion Digital Platform and integrated the NeuLion 4K Streaming SDK while NEP will provide a 4K mobile unit, cameras with long sports lenses in native 4K, EVS playback 4K machines, 4K VIZ graphics unit and a Sony multi-channel 4K hard drive recorder for the telecast. The move comes in advance of a new Univision Deportes 4K platform that will be made available in the coming months.
Saturday’s Warriors’ win over the Thunder handed WatchESPN with its largest audience ever for a regular-season NBA game. The matchup drew nearly 14 million total minutes viewed, 314,900 unique viewers and an average minute audience of 94,400.
Roy Meyeringh was named Vice President of Business Development & Affiliate Sales for beIN Sports USA where he will oversee all aspects of North American distribution as well as non-traditional revenue streams. He will also focus on forging strategic partnerships and alliances to continue enhancing the beIN SPORTS brand.
MSG Networks announced the promotion of two longtime executives, Jeff Filippi and Alison Hellman. Filippi has been tapped as Senior VP of Production & Programming and executive producer, while Hellman was named Senior VP of Marketing and Promotion.
Rockets/Warriors on TNT at 10:30p.
A CYNOPSIS MESSAGE
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ON THIS DAY in 1997: Scotty Bowman becomes the first NHL coach to win 1,000 games.
In The Know: Which Western Conference All-Star gave up his starting spot to allow Magic Johnson to play in the 1992 All-Star Game? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: From 19712003, NASCAR’s top racing series was known by what name? Answer: The Winston Cup. Kudos: Tim Gardner-WME/IMG/NY; Doug Jacobs- Cowan, DeBaets, Abrahams & Sheppard LLP/NY; Allyson Lago-SiriusXM Satellite Radio/NY; Phyllis Toss-Maxus/NY; Richard Sanders-Visit Panama City Beach/Panama City Beach; Paul Brewer- TV Talent Agents/North Augusta; Michael Narracci-NESN/Watertown; Bonny Bernat-Visit Winston-Salem/Winston-Salem; Joe Lyons-Back Nine Productions/Dallas; John Kukla-KDFW-KDFI/Dallas; Jason Morrow/Houston; Andy Nelson-Heartland Industries/Richland; Matt Sautter-Imagine Communications/Denver; John Baghdassarian-Olympusat/LA; Jack Simmons-Fox Sports/LA; Nick Monroe / Monroe Photography/San Diego; Bob Ramsey/Palm Springs.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.09.16
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