Upcoming Webinars

  • Monetizing Live Video: From Facebook to Twitter and Beyond

    Live video is busting out of the gate. If you’re not thinking about how your business can leverage live platforms, you’re already behind the curve. Before you jump in, join us on Monday, June 6 for The Cynopsis Live Video Webinar Monetizing Live Video: From Facebook to Twitter and Beyond and arm yourself to make the most [...]
  • Winning at Producing & Selling Sponsored Content

    In a fast-forward world, it’s no easy task getting a marketer’s message to every television viewer. As ad-skipping increases, more and more programmers are turning to sponsored content and brand integration to break out of the clutter and draw advertising dollars. But what are the secrets to creating content that engages audiences, and also gives [...]

On Demand Webinars

  • The New Out-of-Home Marketing: How to Drive Tune-In and Brand Awareness

    Programmers, TV marketers, and consumer-facing brands are always on the lookout for creative ways to engage with audiences beyond on-air promos. And now that out-of-home content consumption is so common, those same programmers and marketers have exciting new tools at their disposal. In the newest Cynopsis Digital Webinar on Tuesday, May 24, The New Out-of-Home Marketing:  How [...]
  • What Programmers & Marketers Need to Know About Snapchat

    If you’re deciding whether or not to incorporate Snapchat into your marketing strategy, here’s the only thing you need to know: The app garners 8 billion video views – daily. Once upon a time, Snapchat was a mere messaging tool for Gen Z’ers. Now? It’s essential for programmers, brands and marketers who want to reach [...]
  • Presentation Skills: How to Master Every Meeting

    Are you and your team delivering the most engaging, persuasive presentations possible in meetings and sales calls? As the media environment grows increasingly complex, it’s never been more important to be able to communicate clearly and with confidence. With Upfronts looming, the time to hone speaking skills is now. Ratings can be sliced and diced, [...]
  • New Social Media Strategies to Reach the Young Demos

    In the churn of apps that facilitate sharing, chatting, curating and creating, which digital hangouts should programmers and advertisers be focused on now to connect with elusive Gen Y and Gen Z? And how? On Tuesday, March 1 join Cynopsis for our webinar, New Social Media Strategies to Reach the Young Demos, will provide the [...]
  • Virtual Reality: How to Get in the Game

    Whether it’s front-court seats beside Spike Lee or a behind-the-scenes look at LeBron James’ training regimen or a VIP view of the US Open, the rise of VR is opening doors to a new era of experiences for fans. Join Cynopsis Sports on Wednesday, February 24 for our upcoming webinar “Virtual Reality: How to Get [...]
  • Programmatic TV 2016: The Keys to Mining Data and Measurement

    In just two years, nearly three in four display ad dollars will be spent programmatically, projects eMarketer, with budgets for programmatic TV buying poised to surge to a whopping $10 billion by 2019 (Magna Global). Promising efficiency and effectiveness, programmatic has grown increasingly alluring to brand marketers – but mining and interpreting data and measurement [...]
  • How to Train and Retain the Next Generation of Employees

    Source: Official Comedy Does this video look familiar to you? Then you have Millennials working for you. They’re enthusiastic and entrepreneurial, fast learners with fresh ideas. But Gen Y (age 21-32) and Gen Z (age 16-20) have a new attitude toward the workplace, and recruiting the best candidates – and keeping them – requires a [...]
  • Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers

    Will VR play an important role in the future of TV? More and more people seem to think so. Google Cardboard is inexpensive and widely used, with new content being added by the day. This November, the Samsung Gear VR headset hits stores, just in time to stuff your stockings. Next year, Oculus, Sony, and [...]
  • Cynopsis Webinar: How to Solve the Ad Blocking Problem

    Call it the “Attack of the ad blockers.” You know what we’re talking about: display and search ads are hidden. Video ads, whether running on YouTube or an OTT network, simply won’t play. And that means people lose revenue: A PageFair/Adobe study estimated a 21.8 billion dollar loss in global revenue due to blocked advertising [...]
  • How to Leverage Influencers on Social Media

    With consumers reporting they trust word-of-mouth over direct brand messaging, aligning with trusted social media influencers is a crucial component in any marketing strategy. The Cynopsis Webinar, “How to Leverage Influencers on Social Media,” will show you how to identify and reach influencers who can share your content and increase engagement. Influencers are the new [...]

See all past webinars



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  • Should Broadcast Raise the Bar?

    Former CBS executive Jim McKairnes teaches and writes about Media. He lives in Los Angeles...