Harnessing the Power of Local News

Register for free!

For questions or comments please contact Sarah Yeomans, syeomans@accessintel.com.

It’s a rapidly changing world, and more than ever, people rely on local news to keep them informed about the issues closest to home. While the New York area continues to deal with the impact of the pandemic on work, schools, loved ones and neighborhoods, as well as increasing unrest over racial inequality, record numbers of engaged viewers are tuning in to local news to find out how events will impact them personally, and how to best prepare for the future.

This digital discussion is two-fold. First, media insiders will get the perspective from the General Manager of News 12, Jacques Natz, as well as News 12 anchor Asha McKenzie, who will provide exclusive insight on how a local news network keeps calm and carries on during tumultuous times. Secondly, we will hear from the agency side; Silvie Gambaryan, Associate Director for Hyundai, Canvas Worldwide will discuss how the events in 2020 impacted a prominent advertiser’s strategy, spend, and messaging and how advertisers are now returning to the market.

Sponsored by:


Meet Our Executive Panel

Silvie Gambaryan
Associate Media Director
Canvas Worldwide
Asha McKenzie
Anchor & Reporter
News 12

Meet Our Moderator

Michael Felicetti
VP, News
New York Interconnect

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection: Tech webinar instructions:

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.


If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


For questions or comments please contact Sarah Yeomans, syeomans@accessintel.com.