Black Media Matters


Register for free!

For questions or comments please contact Katie DeSilva at Katie@cynopsis.com

In a transformative year when social upheaval and the need for African American inclusion and economic equality in our multibillion-dollar advertising industry has become clear, the next step needed is to put accountability in place. Business is about numbers and setting goals, and the time for action and fairness must be now. Advertising is the most powerful cultural influencer available, and as an industry, the planning process needs to continually evolve to include Black Owned Media.

That’s why THE WEATHER CHANNEL, ALLEN MEDIA GROUP, LLC’s Byron Allen and TheGrio’s Natasha Alford are presenting a conversation on how to stop the systemic racism that continues in the advertising world. This important webinar will provide first-hand insights and guidance on how we can collectively effect change in our business.

“Because of the Black Lives Matter movement, for the very first time in our business, there is real accountability. Many CMOs and ad executives are not going to survive it,” says Byron Allen, Founder, Chairman & CEO, ALLEN MEDIA GROUP, LLC. “Our industry must have true economic inclusion, and this can start only when agency planners and the global brands they represent mandate a 2% media allocation for Black Owned Media companies across all annual planning.”

Presented By The GRIO

Meet Our Executive Panel

Byron Allen
Founder, Chairman & CEO
Allen Media Group

Meet Our Moderator

Natasha S. Alford
VP, Digital Content & Sr. Correspondent
theGrio

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Katie DeSilva at Katie@cynopsis.com

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