Wednesday, October 30th, 2013

A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE


COME FOR KIDSCREEN. STAY FOR THE LITTLE AIRPLANE ACADEMY!
 “HOW TO MAKE A GREAT PRESCHOOL SERIES”
February 13 through 15

Little Airplane Productions is accepting applications to this unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Courses include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, etc. and a notable panel of children’s television network executives.

Please contact Tone Thyne at 212-965-8999 or [email protected].


Cynopsis: Kids!
10.30.13

Good morning. It’s Wednesday, October 30, 2013, and this is your first early morning briefing.

TIME OUT WITH… KURT MUELLER
 
Kurt Mueller is Silvergate Media’s EVP of creative content. But these days he’s better known as executive producer of Octonauts, a marine biologist-vetted scientific exploration-wild action adventure mashup for preschool and early elementary age kids that airs on the Disney Junior block on Disney Channel. Based on the book series of the same name, Octonauts dives deep into the world of oceanography and just got additional street cred this week, thanks to a new partnership with the National Oceanic and Atmospheric Administration’s (NOAA) Office of Ocean Exploration and Research. Mueller has lots of theories about developing smart programming for kids–and it doesn’t hurt that his voice is a dead-ringer for The Big Bang Theory’s Sheldon. Here’s Mueller in his own words on…

Octonauts’ new relationship with NOAA
The relationship has been in the works for the last year and a half and it’s a natural outgrowth of trying to build something that’s taken seriously by the scientific community. For instance, we’re developing a game for LeapFrog now and NOAA is going to be consulting and providing photo stills for the creatures featured in game. And they’re vetting every Octonauts story.

Smart” kids television
I’m a former teacher, and I spent a decade developing educational media at Sesame Workshop so when I came upon Octonuats I thought, Wow, here’s an attempt to make a smart, hip sci-fi show that doubles as a delivery system for all this ridiculously cool information about our oceans and the totally bizarre life forms that live there. Gen Xers are being given opportunities to create shows and as a result we’re seeing a sophisticated approach to genre storytelling.

Soup to nuts production of an animated show
It takes two to three years to develop, finance and ultimately produce a single season of animation. And then there’s no guarantee anything good is going to happen. The marketplace is so saturated but I had a hunch with this one. I had a 4-year-old at the time and there was this in-between space where boys in particular were outgrowing shows like Diego and jumping to things like Ben 10 or Clone Wars. No one was really hitting that rough and tumble 4-5 audience.

Programming voids in the kids market
In the preschool space, there’s room for more humor and comedy. And there’s definitely more room for slightly more sophisticated story-telling, based in genres adults love and by extension kids will love as well. Those types of shows that allow both kids and parents into the storytelling.

Silvergate’s recent launch of a dedicated TV distribution arm.
It gives us a focus on distribution in the U.S. and North America, which is something we haven’t had up to this point. Ultimately, it will super-charge the work we’ve been doing. From a creative, production, and sales and distribution standpoint, everything started in the U.K. and then the show made its way to Australia and sort of boomeranged back to the U.S.  It’s been on the air just under two years, so this is a key time for us to build up the brand.

*************************************
PROGRAMMING PICKS

Nickelodeon is betting that a set of 14-year-old superhero siblings will draw eyeballs to its new live-action comedy series The Thundermans. The series, created and exec-produced by three-time Emmy winner Jed Spingarn (Big Time Rush, Jimmy Neutron) and exec-produced by Dave Hoge and Dan Cross, premieres Saturday, Nov. 2, at 9p. The action follows twins who have opposite personalities but who share the task of navigating school, friends and a family of extraordinary superheroes.

PBS Kids’ Emmy-winning math-oriented series Cyberchase is back in session Nov. 4 with all-new episodes. Environmental themes will be woven into the new eps.

Happy days are here again. TV legend Garry Marshall gets the star treatment all weekend long Nov. 9-10 when Nickelodeon reunites the creator/actor/producer with stars of his landmark series Laverne & Shirley and Happy Days. In the new Sam & Cat ep premiering Nov.9 at 8p, Sam and Cat are ordered to rename their babysitting business, so they track down the show’s two original creators–played by Penny Marshall and Cindy Williams in their first onscreen reunion in three decades. In the Nick At Nite premiere of See Dad Run on Sunday, Nov. 10, at 8p, Marshall plays David’s TV dad. The episode is directed by Marshall’s real-life son, Scott Marshall.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on Nov. 26 and will be sent to all Cynopsis and CynKids subscribers. If your network has holiday-themed programming airing from Nov. 27 through Dec. 31, please send listings to Lynn Leahey at [email protected] no later than Monday, Nov. 18. Please include the following information: type of program, title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

PRODUCTION NOTES

Maryland Public Television will be the presenting station next spring for the new half-hour preschool series Space Racers. The 26-episode animated program focuses on science and technology components as part of an early childhood STEM curriculum, with input from NASA experts, and is produced by Space Race LLC. The series is created and exec-produced by Richard Schweiger, director by Mark Risley (Rugrats, The Wild Thornberrys) and written by Allan Neuwirth (The Octonauts).  

MORE KIDS NEWS

For those who can’t get enough Disney Infinity, even when they’re away from the screen, Puffin is publishing a range of titles including the official guide book, activity guide and sticker books that tie in directly with the video game. Penguin’s products line launches next March.


 A CYNOPSIS MESSAGE


Cynopsis: Digital Model D Awards
Grand Hyatt, NY | November 12, 2013 | Noon – 2:00 p.m.

A few of the categories that will be awarded are…
Connected TV Platform, Daily Series, Digital Consumer Brand, Digital Studio/Production Company, Digital Television Group,
Digital Video Technology Platform, Multiplatform Marketing Campaign and more…

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483


DIGITAL UPDATE

R.L. Stine, author of spooky novel-turned-TV series Goosebumps and an honored guest at CynKids’ Imagination Awards last year, will take over Scholastic’s social media handles today. Stine is answering questions, posting prompts, jokes, photos and videos on Scholastic’s Facebook, Twitter, Pinterest and Google+ accounts. This is the second year the author is taking part in the spooky themed social initiative.

Hub Network is augmenting its Haunted Hub Halloween offerings with three new games on Hubworld.com, tied into some of the net’s new TV content: Sabrina Secrets of a Teenage Witch: Star Collector, My Little Pony Friendship Is Magic: The Fabulous Ponymaker: Trick or Treat, and Equestrivia Challenge  Halloween Edition.

Funbrain, the Pearson web site for kids preschool-8, launched Galactic Hot Dogs, a serialized, illustrated novel about five friends who travel the universe to make the galaxy a better place.

How did Dane Boedigheimer develop Annoying Orange and land a deal with Cartoon Network? How is Peanuts using all-new digital shorts to endear the brand to a new generation and build buzz for the 2015 Peanuts feature film? What kind of content is Yummico creating? And what kind of content is Toon Goggles looking to add to its growing roster? Find out the answers to these questions and more at the Nov. 12 CynKids webinar “Developing & Distributing Kids Content in the Digital Age.” Register here http://www.cynopsis.com/webinars/developing-and-distributing-kids-content/

GAMES & APPS

DHX Media signed a sweet deal with Cupcake Digital to develop its Yo Gabba Gabba! activity app series for preschoolers. First in the series, “There’s a Party in My Tummy,” is scheduled for launch this winter, offering imaginative ways for kids to learn about and try healthy foods.

CEO Larry Lieberman of video chatroom app, OoVoo, spoke with Cynopsis about the power of social media when it comes to marketing. “Social media genuinely offers superior targeting and engagement,” he said. “Ultimately, brand dependence on social media will grow far larger than its reliance on sports and other lifestyle marketing.” Hear more from Lieberman on our “Social Media & The Second Screen” panel at the Cynopsis Digital Measurement Summit on Nov. 13 in New York City. Sign up at http://www.cynopsisdigitalsummit.com.

TRENDS & RESEARCH

The number of children 8 and under who have used mobile devices has hiked from 38 percent to 72 percent since 2011, according to the study “Zero to Eight: Children’s Media Use in America 2013,” released this week. But while mobile viewing is gaining, with TV viewing is down 12 minutes a day, television still dominates children’s media use, says the study.

INTERNATIONAL RELATIONS

9 Story Entertainment secured multiple sales of the animated preschool series, Peg + Cat. The show has been acquired by ABC TV Australia, HOP (Israel), Mini-Mini (Poland) and E-Junior (UAE).

Astro Celia channel acquired the first two seasons of Moonscoop’s Code Lyoko, and Spactoon Indonesia signed for spinoff Code Lyoko Evolution.

EXECUTIVE MOVES

FremantleMedia appointed Rick Glankler to the role of EVP/GM of its Kids & Family Entertainment (KFE). Glankler formerly was at Mattel/Fisher Price, where he helped lead the integration and global brand management of HIT Brand’s properties within the Fisher-Price division as part of Mattel’s acquisition of HIT Entertainment.

Disney and ESPN Media Networks Group promoted Lauren Morrissey and Pete O’Connell to VPs of Affiliate Sales and Kimberly K. Wilson to VP, Affiliate Marketing.


 A CYNOPSIS MESSAGE


**2 WEEKS AWAY**
Cynopsis Digital’s Video Measurement Summit
Monetizing Cross-Platform Video

November 13 | Grand Hyatt, NY | 8:30am-4:00pm

More info + registration: http://www.cynopsisdigitalsummit.com

Registration / Tickets: Pete Romas, 203.899.8483
Advertising / Sponsorships: Mike Farina, 203.218.6480
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)



TRIVIA

Answer to Last Week’s Trivia Question: Aside from George, who’s the only regularly recurring character in the original Curious George adventures? The Man in the Yellow Hat. Kudos to: Mara Anastas, Simon & Schuster, NY; Hank Bordowitz, The Bordowitz Media Werx, Ridgewood, NJ; Carly Hirsh, Scholastic, NY; Tracy Casper Lang, notwashedupyet.blogspot.com, NY; Joel Maxwell, NY; Rob Thompson, North American Sports Group, Saratoga Springs, NY; Tom Boyd, WGN, Chicago; Pat Brady, CESD, LA; David Garber, Linzack Publications, Chatsworth, Calif.; Jimmy Huynh, Toon Goggles, LA; Richard Quan, BSSP, San Francisco.

Today’s Trivia Question: Where did Laverne and Shirley work? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Oct. 21-27, 2013

K2-11 Total Programming Day

NETWORK

RATING

000s

NICK

2.6

859

DSNY

2.4

789

DSJR

1.3

268

TOON

1.1

365

NKJR

0.8

205

NAN

0.7

238

DXD

0.6

161

ADSM

0.4

139

NKTN

0.4

98

SPRT

0.4

79

K2-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

3.5

1131

DSJR

1.6

335

NAN

1.3

423

NKJR

1.1

278

DXD

0.8

236

ADSM

0.6

194

SPRT

0.6

108

AMC

0.4

142

ESPN

0.4

140

FAM

0.4

138

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

NICK

2.6

859

DSNY

2.6

837

DSJR

1.5

310

TOON

1.1

365

NAN

1.0

342

NKJR

1.0

263

DXD

0.6

183

SPRT

0.5

93

NKTN

0.4

85

FAM

0.3

87

K6-11 Total Programming Day

NETWORK

RATING

000s

DSNY

2.7

524

NICK

2.1

410

TOON

1.2

236

NAN

0.9

174

DXD

0.7

125

DSJR

0.5

64

ADSM

0.4

89

NKTN

0.4

58

FAM

0.3

50

TNNK

0.3

48

K6-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.5

882

NAN

1.5

299

DXD

1.1

190

DSJR

0.8

95

ADSM

0.6

128

AMC

0.5

97

FAM

0.5

90

NKTN

0.5

71

ESPN

0.4

85

TNNK

0.4

62

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.7

524

NICK

2.1

410

NAN

1.2

245

TOON

1.2

236

DXD

0.8

142

DSJR

0.6

71

TNNK

0.4

59

NKTN

0.4

53

FAM

0.3

55

NKJR

0.3

40

K9-14 Total Programming Day

NETWORK

RATING

000s

DSNY

2.3

471

NICK

1.3

271

TOON

0.9

194

NAN

0.9

193

ADSM

0.8

161

DXD

0.7

121

FAM

0.3

58

TNNK

0.3

52

NKTN

0.3

41

AMC

0.2

44

K9-14 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

3.9

806

NAN

1.4

282

ADSM

1.0

203

DXD

0.9

171

AMC

0.6

131

ESPN

0.6

122

FAM

0.6

117

TBSC

0.4

91

USA

0.4

75

A&E

0.4

74

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.2

450

NICK

1.3

271

NAN

1.2

250

TOON

0.9

194

DXD

0.7

133

TNNK

0.4

63

FAM

0.3

64

AMC

0.3

53

NKTN

0.2

38

ESPN

0.2

45

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live +7 Day blended with SD

K2-11  Top 10 Programs for the week of Oct. 21-27, 2013

DATE

PROGRAM

NETWORK

TIME

000s

10/26/2013

Toy Story of Terror

DSNY

10:40-11:10a

2506

10/26/2013

Monsters Inc

DSNY

9-10:40a

2180

10/26/2013

Wander Over Yonder

DSNY

11:15-11:30a

1838

10/27/2013

Austin & Ally

DSNY

8:30-9a

1819

10/22/2013

SpongeBob

NICK

6:30-7p

1791

10/22/2013

SpongeBob

NICK

6-6:30p

1726

10/25/2013

Monsters Inc

DSNY

8:30-10:10p

1712

10/22/2013

SpongeBob

NICK

5:30-6p

1706

10/24/2013

SpongeBob

NICK

6-6:30p

1672

10/24/2013

SpongeBob

NICK

5:30-6p

1625

K6-11  Top 10 Programs for the week of Oct. 21-27, 2013

DATE

PROGRAM

NETWORK

TIME

000s

10/26/2013

Toy Story of Terror

DSNY

10:40-11:10a

1524

10/27/2013

Austin & Ally

DSNY

8:30-9p

1464

10/26/2013

Monsters Inc

DSNY

9-10:40a

1219

10/27/2013

Austin & Ally

DSNY

8-8:30p

1209

10/27/2013

Liv and Maddie

DSNY

9-9:30p

1199

10/25/2013

Monsters Inc

DSNY

8:30-10:10p

1193

10/26/2013

Wander Over Yonder

DSNY

11:15-11:30a

1161

10/27/2013

Austin & Ally

DSNY

7:30-8p

1063

10/27/2013

Jessie

DSNY

9:30-9:55p

1055

10/25/2013

Jessie

DSNY

11-11:30p

1050

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.


Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Oct. 25-27, 2013:

Gravity (Warner Bros.) PG-13 $20.3 million (weekend) $191 million (4-week cume)
Captain Phillips (Sony) PG-13 $11.8 million (weekend)  $70.1 million (3-week cume)
Cloudy With A Chance of Meatballs 2 (Sony Pictures) PG  $6.1 million (weekend) $99.2 million (5-week cume)
Enough Said (Fox Searchlight) PG-13 $1.6 million (weekend) $13 million (6-week cume)
Insidious: Chapter 2 (FilmDistrict) PG-13  $883,000 (weekend) $82.1 million (7-week cume)
Baggage Claim (Fox Searchlight) PG-13  $580,000 (weekend)  $20.9 million (5-week cume)
I’m In Love With a Church Girl (High Top Releases) PG $525,000 (weekend)  $1.7 million (2-week cume)
All Is Lost (Roadside Attractions) PG-13 $517,700 (weekend) $655,887 2-week cume)
Despicable Me 2 (Universal) PG $380,895 (weekend) $363.7 millionXXX (17-week cume)
Instructions Not Included (Lionsgate) PG-13  270,000 (weekend) $43.9 million (9-week cume)


 A CYNOPSIS MESSAGE


Cynopsis: Kids Webinar
Developing & Distributing Kids Content in the Digital Age
Tuesday * November 12, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids
Speakers
Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)
Dane Boedigheimer: Filmmaker (Annoying Orange)
REGISTER NOW
.


Cheers — Cathy
[email protected] for Cynopsis Kids!
10.30.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 203-899-8459

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To subscribe to any Cynopsis edition(s) click here.
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 A CYNOPSIS MESSAGE


**Cynopsis Webinar Just Announced**

Leveraging Social Media to Drive Tune-In and Ratings

One of the hottest topics in media today is the effect of social media on television ratings. Nielsen released research this summer that said the volume of tweets affects live TV ratings 29% of the time – and that number is only expected to rise.

| NOV. 21 |1:30PM – 3:00PM EST | REGISTER NOW |



Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SR WRITER/PRODUCER/HGTV & DIY/Knoxville: crafts & directs on-air promotions including on/off-channel, episodic & convergent campaigns. Key point of contact for creative requests. 7 yrs exp. Click HERE to apply (11/6)

JOB OPENING: ACCT SERVICE REP/Hallmark Channel/NY: Sales development. 3+ yrs Ad Sales exp. Prior planner or buyer exp. Apply: www.hallmarkchannel.com/jobs (11/6)

JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/nat’l & local NR anlysis. Apply/more info: HERE (11/6) 

JOB OPENING: MGR CSR & SUSTAINABILITY/NBCU/NYC: NBCU seeks key staffer for the devlpmnt of strategy and sustainability projects. Strong pm skills and high energy. BA + 5+ yrs exp. Digital a must! Apply HERE (11/6) 

JOB OPENING: UNIT MGR/MTV/NYC: Create/mng smaller scale budgets, schedules/show calendars and daily prod reports. Support Prod Mgr & Line Prod by managing specific areas BA & 4-5 yrs exp within Prod Mngmnt. More info & apply HERE (11/6) 

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (11/6)

JOB OPENING: ACCOUNT DIRECTOR/WB/NYC: 5+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply HERE (11/6)

JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: http://tinyurl.com/ltg6djs (FFE0002012) (11/5)

JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)

JOB OPENING: SR. ANALYST MARKET RESOURCES/DISCOVERY/NY: Sharp mind to track advertiser/category spending and utilize rsrch to gather market intelligence. Turn findings into thoughtful reports/presentations. 3+ yrs media rsrch. Apply. (11/4)

JOB OPENING: SUPERVISING PROD/CONDE NAST/NY: produce & manage innovative content for CNE Digital Channels.Execute on the vision set by the dev lead & EVP on new programs, genres & ways of engaging audiences cross platform. Apply here (11/1)

JOB OPENING: DEVELOPMENT PROD/VULCAN/SEA: Devlp new non-fctn contnt. 5 yrs exp in prgrming at cable ntwrk. Prcjt mgmt., dev exp, undrstnding of TV/production technq. Apply: http://hire.jobvite.com/j/?cj=oEF0Xfw0&s=Cynopsis (11/1)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for adv/internal clients. Knwldge of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (11/1)

JOB OPENING: ASSOC PRODUCER/HBO/NY: Assist in producing, publishing & maintaining BO.com/Cinemax.com Original Programming digital experiences. Min of 2 yrs digital exp. Apply http://bit.ly/18HphDZ (10/31)

JOB OPENING: DIR, DIGITAL MARKETING/NICKELODEON/NY: Resp for leading team to support product mktg for mobile games & acquisition for dig biz, supporting new & existing products. 10+ yrs mktg exp. Apply here (10/31)

JOB OPENING: PROD CONSULTANT/LA: Cost consult for an auto dealer group, overseeing the prod of TV & Radio commercials. Auto exp & current knowledge of all costs assoc w/prod & talent req. Cover letter & resume to: [email protected] (10/31)

JOB OPENING: TRAINING SPECIALIST/INVISION/NY: 3-5 yrs. experience. Design & deliver product training: cable, network, ad sales, traffic & addressable. Dealmaker & traffic exp a plus. Excellent presentation skills. Apply HERE (10/31)

JOB OPENING: ART DIR, CHARACTER ART/ILLUSTRATION/NICKELODEON/NY: 8-10 yrs exp.in 2D and 3D illustration. Oversee in-house & external illustrators, 3D modelers & character artists supporting our Consumer Product biz. Apply here (10/31)


 A CYNOPSIS MESSAGE


Cynopsis Classified Advertising… We’re not a job board!
“Easy & Hassle Free”
Send your ad to a real person who will handle it with elite customer service.
Contact Trish Pihonak to spotlight your company’s job openings today.

[email protected]

203.899.8459


EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL MEDIA: Senior Account Management professional looking to break into the digital media industry. All opportunities welcome. Contact, [email protected] (11/4)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT: I am recent graduate with a BA in communications. Hardworking and a quick learner. Please contact me, [email protected] (10/31)

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