As OTT continues to dominate the TV/Video landscape and media spend accelerates, it’s critical for all members of this marketplace, advertisers, content companies, distributors, cable companies (MVPDs), and Virtual MPDs , to be conversant within where the market stands now, and where it’s headed next. That’s why we are presenting a showcase with leaders in […]
Cynopsis and EBS present “Masters of the Metaverse” on Dec. 7, in partnership with Super League Gaming, to give you a virtual guide to the newly tapped universe. Hear from some of the top executives who created some of the most successful platforms in this space today, see case studies on activations in this space, […]
Live entertainment doesn’t just take place on television these days. Alongside big televised tentpole sports, awards and other entertainment events, live activations are bubbling up across the platform economy from Twitch and Snapchat to eSports sites and more. In the year since Katz Media launched its Live integrated advertising division–which complements its offerings in news and OTT–the […]
In a transformative year when social upheaval and the need for African American inclusion and economic equality in our multibillion-dollar advertising industry has become clear, the next step needed is to put accountability in place. Business is about numbers and setting goals, and the time for action and fairness must be now. Advertising is the […]
It’s a rapidly changing world, and more than ever, people rely on local news to keep them informed about the issues closest to home. While the New York area continues to deal with the impact of the pandemic on work, schools, loved ones and neighborhoods, as well as increasing unrest over racial inequality, record numbers […]
The State of the Media & TV/Video Production Industry Study conducted by Cynopsis analyzes how leading media entertainment and TV/Video production companies are approaching today’s pressing challenges, issues and opportunities. There is a focus on the ongoing impact of the COVID-19 crisis on the industry, as well an outlook for the future. The 29-page study […]
As the 2020 Upfronts conclude, we will explore where we are as an industry in addressing the issue of systemic racism in the advertising space. Fourth Quarter in Covid-19: This year has become a transformative time throughout America, and this includes the $20 billion advertising industry, which is in the process of evolving its planning […]
A Presidential election. Local races up and down the ballot. A pandemic, and a shift in audience viewing patterns like no time in recent history. Welcome to 2020, the political advertising edition. With stakes at their highest and an unconventional path to election day, there’s a lot to parse. Voters and viewers are watching everywhere […]
The events of spring 2020 – including a virus that has disproportionately affected minorities – have translated to a call for change throughout America, and this includes the media industry. That’s why Cynopsis, together with Entertainment Studios’ Byron Allen and TheGrio’s Natasha Alford, are presenting a conversation on how to create a better […]
AVODs are surging in 2020, with more consumers viewing ad-supported video and billion-dollar growth projected for providers. Even with the struggles of recent months, AVODs have seen accelerated subscriber growth, as viewers look for more ways to save money on entertainment. Meanwhile, time spent streaming video has doubled from where it was a year ago, […]
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