How AVODs Can Get a Competitive Edge – Starting Now!

Cynopsis Webinar


Register for free!

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

AVODs are surging in 2020, with more consumers viewing ad-supported video and billion-dollar growth projected for providers. Even with the struggles of recent months, AVODs have seen accelerated subscriber growth, as viewers look for more ways to save money on entertainment. Meanwhile, time spent streaming video has doubled from where it was a year ago, according to Nielsen. View our webinar on-demand and lear how AVODs can get a competitive edge.

As video consumption habits are evolving and the industry competition is becoming more fierce, now is the time for AVOD providers to ensure they have the tools and data they need to distinguish themselves and emerge as winners in the streaming wars.

In Cynopsis’ webinar, “How AVODs Can Get a Competitive Edge Now,” you’ll learn why it’s critical to invest in the mobile experience; the metrics that matter most to advertisers on AVOD; and the threats and opportunities in the AVOD world. Highlights from illuminating presentations from Dan Hurwitz, CRO of Penthera; Geoff Wolinetz, SVP, Client Relationships at FreeWheel; and Philippe Guelton, EVP, Online Networks, Chicken Soup for the Soul and President, Crackle Plus, include:

  • Best practices for AVOD, including how digital ad environments are different from linear, how content types and creative length affect ad completion, and the effect targeting has on attention
  • CTV attracts committed viewers who are eager to invest a significant amount of time in their preferred content – 76% of visits to a network were at least 30 minutes long, with over half lasting for an hour or longer
  • For AVODs to succeed today, they don’t just need entertaining programing – they must provide viewers with a friction-free viewing experience, and availability on the devices that are convenient to them
  • How downloaded playback video on AVODs can generate incremental ad dollars
  • How extending the edge by downloading the content to the device solves last mile issues, and provides parity with SVODs

Thank you to our sponsors at Penthera for helping put together this webinar – don’t delay, view on-demand now!

penthera_How AVODs Can Get a Competitive Edge Now

Meet Our Executive Panel

Dan Hurwitz
Penthera
CRO
Philippe Guelton
EVP, Online Networks, Chicken Soup for the Soul Entertainment;
President, Crackle Plus
Geoff Wolinetz
FreeWheel
SVP, Client Relationships

Meet Our Moderator

Lynn Leahey
Editorial Director
Cynopsis

who should attend?

If you work in any of the following sectors you should download this on-demand webinar:

  • Ad Sales/Digital Ad Sales
  • Business Development
  • Digital Ad Tech Integrations
  • Mobile/Technical Product Development
  • OTT Technology
  • Programming
  • Research/Analysis

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. 

  • One (1) set of materials 
  • One (1) Internet connection 

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

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