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For questions or comments please contact Sarah Yeomans at [email protected]

A Presidential election. Local races up and down the ballot. A pandemic, and a shift in audience viewing patterns like no time in recent history. Welcome to 2020, the political advertising edition.

With stakes at their highest and an unconventional path to election day, there’s a lot to parse. Voters and viewers are watching everywhere from TV to Twitter. There’s never been a more important time for a holistic advertising approach to get your candidate’s message out. Our roundtable of experts have both institutional knowledge and up-to-the-minute intelligence. Join us to learn about the must-haves of political advertising, how to streamline the process of getting your message across every screen within the all-important limited political window timeframe and more. This is a must-see for anyone involved (or interested) in political media buying.

You’ll learn:

  • Why the changing audience viewing landscape matters in political advertising
  • How to determine the best media mix for a campaign
  • Best practices for developing creatives that pop across platforms
  • Ways to navigate media buying in an election cycle that’s likely to extend beyond Nov. 3rd

Sponsored by:


Meet Our Executive Panel

Randi Langford
VP, Political + Programming Sales
New York Interconnect
Patti Heck
Crossroads Media
Leah Casterlain
Founder + Partner
Media Fortitude
Casey Bassette
Partner/Media Strategist
Sage Media

Meet Our Moderator

Cathy Applefeld Olson
Contributing Editor

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.


If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


For questions or comments please contact Sarah Yeomans at [email protected]