BLACK OWNED MEDIA MATTERS: The Ways You Can Include Us And Build Long Term Partnerships

Thursday, August 27 1:00-2:00PM ET
Free to attend

For questions or comments please contact Sarah Yeomans

The events of spring 2020 – including a virus that has disproportionately affected minorities – have translated to a call for change throughout America, and this includes the media industry.

That’s why Cynopsis, together with Entertainment Studios’ Byron Allen and TheGrio’s Natasha Alford, are presenting a conversation on how to create a better marketplace for all players in the media space, in order to grow a larger, healthier business community.

We must achieve true inclusion, and that will start when advertisers and agency reps are beginning next-year campaigns and budget allocations.

“Black owned media is not supported by many companies and that is the very definition of systemic racism. Let’s use this opportunity to work together and achieve a positive change,” says Byron Allen, Chairman & CEO, ALLEN MEDIA GROUP.

Brand marketers can score bigger wins by looking more deeply at what percent of their media investment goes to diversity-owned businesses; agencies can support these efforts by including these media properties in their consideration set.

We will focus on the benefits clients and agencies will see when they apportion part of their media spend on reaching the Black audience and diverse society that reflects their product’s customer base.

Meet Our Executive Panel

Byron Allen
Founder, Chairman & CEO
Allen Media Group
Natasha S. Alford
VP, Digital Content & Sr. Correspondent
theGrio

Meet Our Moderator

who should attend?

If you work in any of the following sectors you should plan on attending:

  • Marketing & Social Media
  • Production & Writing
  • Research & Analytics
  • Sales
  • Media Planning & Strategy
  • Media Buying
  • Promotion
  • Programming

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

Webinar Instructions

  • Dual core processors are preferred.
  • Mac and iOS devices only.
  • In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
  • Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
  • Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Sarah Yeomans

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