Tru Optik, the identity resolution company for OTT and CTV, struck an agreement with NCSolutions, a company aimed at improving advertising effectiveness for the CPG ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns. “CPG is one of the largest growing advertising verticals […]
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Tru Optik Launches Tru Optik Political Data Cloud
With the 2020 U.S. election cycle expected to be the most expensive in history, audience intelligence and data-management platform Tru Optik announced the launch of the Tru Optik Political Data Cloud, enabling political advertisers to use both OTT and streaming audio to target specific voter groups on a local, state or national level across factors like party […]
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