Turner Mexico and Turner Colombia have engaged Parrot Analytics to acquire insights from a continuous study of consumer behavior, after Turner Colombia invited Parrot Analytics to share relevant trends for the Latin American media ecosystem at a recent meeting of the Latin American Media Advertising Council. At the meeting, Alejandro Rojas, Parrot Analytics’ Director of Applied Analytics, […]
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Parrrot Analytics Ranks Streaming Debuts
Parrot Analytics has compiled audience demand data that backs up Apple CEO Tim Cook’s assertion that Apple TV+ is off to a “rousing start.” Apple TV+ Original series accounted for 6 of the top 10 Digital Original debuts with American audiences in 4Q19. Netflix’s The Witcher and Disney+’s The Mandalorian were the top debuts by […]
Parrot Analytics to Provide Creative Arts Agency with Analytics Data Around Entertainment Content
Data analytics firm Parrot Analytics announced that it will provide entertainment and sports agency Creative Artists Agency with global analytics data and solutions with insights on worldwide audience demand for entertainment content. This advanced dataset, which collects data from social media, video streaming, peer-to-peer protocols, photo sharing, blogging and research platforms, creates a holistic content […]
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Super Bowl Strategy
Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...Ahead of the Game
How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...Marketing: The Next Frontier
Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and...