Parrot Analytics has compiled audience demand data that backs up Apple CEO Tim Cook’s assertion that Apple TV+ is off to a “rousing start.” Apple TV+ Original series accounted for 6 of the top 10 Digital Original debuts with American audiences in 4Q19. Netflix’s The Witcher and Disney+’s The Mandalorian were the top debuts by far, Parrot Analytics found Apple TV+ Originals delivered strong audience demand, with its sixth best-performing debut series, The Morning Show, showing 16.5x more demand over its 30 day premiere period than the average TV series with US audiences.
The following table breaks down the top 10 streaming debuts of the quarter with US audiences – defined as the average audience demand for a new series’ 30-day premiere range, indexed against the demand of the average show in the US.
Parrot Analytics will reveal more about the performances and market shares of Apple TV+ and Disney+ in our upcoming 2019 Global TV Demand Report.
