The Media Rating Council issued a final version of its Cross-Media Audience Measurement Standards, setting forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile, and produced in collaboration with an industry working group of more than 175 companies and supported by the ANA, 4As and […]
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Filling the Gaps in TV Measurement
George Musi, EVP of Marketing Sciences for Publicis OneTeam – Citi, and a featured speaker at the Cynopsis Measurement & Data Conference , offers a preview of the insights on filling the gaps in media measurement that will be explored at the June 11 event. Cynopsis: What are the top two issues facing media execs […]
Overcoming the Challenges in Cross-Platform Measurement. Nielsen’s Megan Clarken Explains It All at the ARF
By Charlene Weisler Megan Clarken, Nielsen’s Chief Commercial Officer, spoke at the recent ARF on the changing consumer content consumption patterns and the transformation of measurement to meet this evolution. Nielsen has found that overall media usage is increasing. American adults now spend close to 80 hours of media consumption in a week, which is […]
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Cross-Platform Measurement Insights from the ARF’s Scott McDonald
By Charlene Weisler Scott McDonald, CEO and President of the ARF, believes that cross-platform measurement still has a way to go before a standardize-able system is in place. Talking at the recent SXSW conference, he explained his view on cross-platform advertising trends. “There still is no consistent definition and tracking of cross-platform advertising that would […]
TV Time Strikes a Deal with 44 Blue Productions for Cross-platform Measurement Solution
TV tracking platform TV Time inked a subscription agreement with 44 Blue Productions for TVTime’s cross-platform measurement solution TVLytics. “TVLytics provides viewing and engagement data that helps production companies, media companies, studios, and advertisers understand consumer behaviors to better inform their content development and programming strategies,” TV Time CEO and Chairman Richard Rosenblatt tells Cynopsis. “Our […]
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