TV analytics company FourthWall Media and MRI-Simmons, provider of consumer insights, announced a partnership that allows marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns. The audience solution will use FourthWall’s Reveal analytics platform and Reveal Connect, its secure household matching tool, to create actionable MRI-Simmons audience segments for targeted TV planning, […]
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dataxu Unveils New Advanced TV Offering
Programmatic marketing software provider dataxu announced its TotalTV™ Marketplace, the largest curated advanced TV inventory marketplace available. Agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than […]
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Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal...TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...
