NBCUniversal Owned Television Stations announced the launch of “NBC Spot On,” a new advanced video advertising business offering local/regional CTV and OTT advertisers access to brand-safe long-form premium inventory that is fully owned or directly purchased. NBC Spot On has the ability to activate complex OTT/CTV campaigns across 100% of U.S. DMAs and NBCUniversal’s sports regional […]
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Challenges and Opportunities in Advanced Television
By Charlene Weisler To many in the industry, advanced advertising holds the promise of optimizing inventory across all dayparts and platforms by targeting consumers no matter where they are and when they are consuming content. The benefits to consumers are that ad messaging is relevant and contextual, therefore meaningful and helpful. In a perfect world, […]
NBCUniversal Expands Partnership with Data Plus Math
NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]
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