Cynopsis: DIGITAL
12.03.12

Good morning. It’s Monday, December 3, 2012, and this is your first early morning digital briefing.

Redbox Instant by Verizon is an upcoming video streaming and rental service that’s scheduled to debut before the end of the year. It’s already been tabbed as the latest SVOD competitor to Netflix, even though there hasn’t been much, if any, information divvied out in regards to pricing, supported platforms, or available content. While the service still remains locked in private beta testing, Janko Roettgers of GigaOM was able to unearth some information about it after finding a detailed help section online (which, at this point in time, is no longer accessible). Per GigaOM’s findings, subscriptions could start at $6/month, offering users unlimited online access to its film and TV library, which at the very beginning will be smaller than that of Netflix. An $8/month subscription plan would give users unlimited online access plus “four Redbox credits” per month for DVD rentals. Downloadable VOD rentals would begin at $0.99. Initially, it appears Redbox Instant will be available online, on iOS and Android devices, the Xbox 360, and some Samsung connected TVs and Blu-ray players. And finally, the service could go live as early as December 17. Since it’s in private beta, this information is, of course, subject to change.

TBS, in partnership with DumbDumb, the production company founded by Will Arnett and Jason Bateman, and Electus, the multimedia studio founded by Ben Silverman, have debuted a new comedy short as part of a branded sponsorship/content deal with Subaru. Titled Call it a Wash, the video stars Jonathan Banks (Breaking Bad), Christopher Masterson (Malcolm in the Middle) as his future son-in-law, and the 2013 Subaru XV Crosstrek. As the two men wait for their vehicles to go through the car wash, they participate in a game of “one-upmanship”. The video will be available on TBS mobile and tablet apps, online, and on the network’s YouTube channel. In addition, the network will promote the video during telecasts of The Big Bang Theory. Select Turner Digital entertainment-focused properties such as TeamCoco.com, CNN Entertainment, and AdultSwim.com will feature a 30-second rich media banner on their homepage to drive users to TBS.com to watch the full video. Other Turner Digital online and mobile properties will get in on the marketing campaign as well. This branded entertainment campaign for Subaru is the product of an exclusive agreement signed by TBS, DumbDumb, and Electus during TBS’ 2012 Upfront to produce, distribute, and market comedy videos that feature branded integrations.

Speaking of Electus, the multimedia studio has joined forces with Saveur Magazine to launch a new web series called Dueling Dishes on its food-centric YouTube channel, Hungry. The food competition show pits two acclaimed chefs in head-to-head battles to see which one of them has the best recipe for some of the world’s most popular dishes, including fried chicken, meatloaf, macaroni and cheese, and more. It premiered this past Saturday and is scheduled to run for six total episodes. The show is hosted by Saveur’s Senior Editor, Gabriella Gershenson, who will also serve as one of the judges. Joining her at the judges’ table is Saveur Executive Food Editor Todd Coleman and culinary experts such as chef Todd English and Michael Laiskonis, Creative Director of the Institute of Culinary Education.

A CYNOPSIS MESSAGE

YouTube video and talent network Fullscreen has launched the Million Dollar Creator Fund. Beginning on December 1, the company has pledged to commit $1 million worth advertising and promotion within its network to its network of content creators. Every month, Fullscreen will select four YouTube channels within its network to receive up to $10,000 in pre-roll ads for their channel as well as their own “Gorilla” campaign. Gorilla is the company’s proprietary sponsorship and cross-promotional marketplace that invites Fullscreen’s entire network of creators and YouTube stars to “authentically talk about” and drive audience to a particular channel.

Spectrio, a provider of video-based marketing solutions, is teaming up with Wovenmedia, a provider of cloud-based enterprise video publishing solutions, to distribute content to a variety of place-based video networks. Under the agreement, Spectrio will tap Wovenmedia’s cloud-based Video Publishing Service to create, manage, and publish branded video channels to “hundreds” of out-of-home screens throughout the US. The platform from Wovenmedia combines a suite of web tools with access to a licensed collection of third-party content that can be displayed alongside custom video messages created by Spectrio. “We believe Wovenmedia’s cloud video solutions will help us provide a fully realized video messaging and content solution to our clients based in a variety of industries, including healthcare, auto dealerships, and quick service food restaurants,” said Aaron Kleinhandler, Principal & CEO of Spectrio.

49% of the consumers surveyed in Accenture’s Pulse of Media Consumer Survey are watching OTT video through a broadband connection on their TVs in addition to the content they traditionally watch via cable or satellite. Accenture polled 2,010 consumers (1,003 in the US and 1,007 in the UK), ages 18 and up, for this study. Younger consumers are leading the way in using new technologies to view video content, according to the study. In the US, 82% of consumers between the ages of 18 and 24 watch some OTT video, with 60% watching at least a quarter of their video over-the-top (compared to 32% of US consumers overall). Younger viewers are also more tuned in socially, with 35% of 18- to 24-year-olds showing an interest in “social newsfeeds of videos” that their friends have watched, compared to just 11% of consumers 45 and up.Other findings from the report include:

• In the US, 27% of those surveyed subscribe to OTT services such as Netflix; 28% subscribe to satellite.
• 16% of US consumers subscribe to gaming console-based video delivery services and 4% subscribe to STB-based services such as Apple TV, Boxee, or Google TV.
• While TV is still king for long-form content such as full-length TV episodes, consumers are also flocking to mobile devices to watch other types of video content: 24% of respondents do so to watch short videos and clips; 15% to watch user-generated content; 6% to watch live content; and 4% to watch full-length movies and TV.

Viggle has released the results of its annual TV Viewers Holiday Shopping Survey, which polled the social TV service’s users to see how they plan on using mobile devices during the rest of the holiday shopping season. According to the findings, 51% of respondents said they are going to have their devices on hand while in-store to compare prices against other retailers. In addition, 48% said they will turn to their devices to access coupons from the stores they’re visiting at that time. Overall, Viggler users plan to spend $505 on holiday gifts this year. As a reminder, Viggle is the rewards-based social TV service that offers users points in exchange for checking into their favorite TV shows. The points can then be redeemed for physical gifts, such as gift cards. 61% of respondents said they plan to use Viggle points to pay for holiday gifts this year. 1,216 Viggle members participated in the annual survey, which was conducted between November 14 and 16.

Teachers College (TC) and NY’s WNET have received a two-year grant from the National Science Foundation to develop mobile games to teach fractions to children ages 8-11. The project has been titled M3, standing for “Mobile, Movement, and Math.” The mobile apps will incorporate stories, characters, math content, and research from Cyberchase, WNET’s Emmy Award-winning math television series and multimedia project, into Teacher College’s research on embodied cognition theory and gesture-based simulation games. The partners say that the apps will initially be used in related studies focusing on how children learn from new technologies, and that ultimately they may become available to the general public to download. Helming the project is John Black, Cleveland A. Dodge Professor of Telecommunications and Education at Teacher’s College and Director of TC’s Institute of Learning Technologies, who will serve as the project’s Principal Investigator. He will be assisted by Sandra Sheppard, Director of Children’s and Educational Media at WNET and Executive Producer of Cyberchase, and Frances Nankin, a former Executive Producer/Editorial Director of Cyberchase.

Unilever has released an updated version of its free Investor Centre iOS app. Originally released about a year ago, the app was developed in partnership with The App Business, a specialist app software company, and supported live video streaming and featured interactive stock charts and a PDF reader. The update brings with it new features such as annotation tools, an events module, and YouTube integration. The App Business has also worked with the likes of Sony and Mercedes-Benz to develop business-related software.

IBT Media, a global media business group that owns the International Business Times and operates the online business video portal Bizu.tv, has added David Schlesinger to its Advisory Board. Schlesinger, who is the founder of Tripod Advisory, will assist in providing the company with counsel and insight on corporate, legal/market opportunities, financial product development, capital strategies, and editorial matters.

A CYNOPSIS MESSAGE

The Love Football (soccer) channel on YouTube has partnered with Grassroot Soccer (GRS), an international non-profit fighting AIDS through soccer programs for kids ages 12-19, to raise awareness of the charity’s educational programs in Africa. Beginning on World AIDS Day (this past Saturday) and continuing through December, Love Football will feature GRS content, information, and photos, as well as a call-to-action to provide viewers with quick ways to support the charity’s work. GRS trains local and community leaders to become soccer coaches, providing them with ways to teach young people to adopt healthy behaviors. It also provides communities with access to HIV testing and treatment options. The Love Football YouTube channel offers international soccer coverage from leagues such as Italy’s Serie A, France’s Ligue 1, the MLS, Brazil’s Serie A, and the FA Cup, among others. It was launched earlier this year by MP & Silva working in conjunction with video distribution company Rightster, which dressed the channel with branded GRS images, messages, and videos.

A CYNOPSIS MESSAGE

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
12.03.12

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