 Attention shoppers! Walmart upping its retail media game, expanding the options it offers advertisers on Walmart Connect. That includes introducing in-store campaign management to the Walmart Ad Center, starting with TV Wall ads. Brand Shop capabilities will include video, new templates and expanded discoverability. Later this year, partners will be able to plug into Walmart’s machine-learning-powered, self-serve tool for building and optimizing ad creative, Creative Builder, through a Creative API. “Delivering these solutions to our suppliers, sellers and partners will take our retail media offering to the next level this year – but more importantly, support them better as they navigate an increasingly complex marketing landscape,” said Rich Lehrfeld, SVP and GM, Walmart Connect, in a blog post. “It’s how we put Walmart’s purpose in motion as a people-led, tech-powered omnichannel retailer to better serve our customers and the brands that work with us.” |
 Optimum unveiled a new brand platform and marketing campaign, “Where local is big time,” highlighting Optimum’s hyperlocal focus and big-tech capabilities. The multichannel media campaign, which targets residential consumers and businesses in communities across Optimum’s service areas, is rolling out across out of home, TV, video, social media, radio and streaming audio, digital display and more, and features a refreshed visual identity. “We know how much our communities rely on us to stay connected, so how we show up for them matters to us,” said David Williams, President of Consumer Services at Optimum. “That’s why it is important our brand reflects our customer-first ethos and reinforces our local commitment combined with our ability to deliver world-class connectivity at a great value today and into the future.” |
 Cognitiv launched its first brand campaign, a digital out-of-home experience using deep learning and AI technology. Its theme, “more,” arose from interviews with clients, who frequently said they wanted to do more with more time. Agency reps described being “stuck in the weeds” and as a result, losing the opportunity to focus on other parts of their professional lives. Cognitiv worked with Manual Labor Studio, a creative agency, to design the images featured on digital signs around New York City targeted advertisers and agency buyers.
Place Exchange announced its integration with Health DSP DeepIntent, a partnership aimed at allowing pharmaceutical advertisers to access Place Exchange inventory. “Digital out-of-home advertising is the next frontier for healthcare marketers looking to reach patients and HCPs beyond their devices,” said Chris Paquette, Founder and CEO at DeepIntent. “We’re excited to offer Place Exchange’s extensive network of premium DOOH inventory to our customers and build effective targeting strategies that leverage DeepIntent’s unique audience capabilities, like our Patient Modeled Audiences, to serve DOOH ads in geographic areas that index the highest for targeted diseases and conditions.” |
 Uber is taking a swing at baseball advertising. In partnership with Carvertise, branded Ubers, known as swarms, are circling baseball stadiums throughout the country with out-of-home marketing messages. Cincinnati personal injury firm Merk & Gile was present at Cincinnati Red’s Great American Ball Park at the team’s home opener against the Pittsburgh Pirates, while Visit Pensacola advertised to Atlanta Braves fans at its team’s 2024 debut – and that’s just for starters. This is the third consecutive year that Carvertise will activate vehicle swarms at MLB games, and the number of swarms is expected to top last year’s nearly 100. “MLB stadium swarms have been an extremely effective way for our clients to amplify their media spend. Brands across all industries — from weight loss giants to law firms to tourism destinations — are able to get the attention of baseball enthusiasts in an impactful way that’s just a fraction of the cost of a stadium sponsorship,” Mac Macleod, CEO of Carvertise, told Agency Daily. “Our clients’ wrapped cars are getting that same level of visibility as a traditional sports sponsorship — but in a more creative way.”
QUOTE OF THE DAY
“When I started in the out-of-home industry in 1981, this kind of gathering would have been impossible. There simply were not any women in the room.” – OUTFRONT CMO Jodi Senese, opening the “Women, Wine & Wisdom” celebration
Vistar Media has reimagined its demand-side platform to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. “We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar. “We’re constantly pushing our brand and technology forward, which is what drove enhancements to our DSP as well, so the platform can better represent what the channel has to offer advertisers and how they can take advantage of it successfully.”
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 WE GOTTA ASK…
OUTFRONT has launched its “Political Avoidance Network,” offering premium OOH inventory where no political ads are allowed, in key markets across the country. Lindsay Kramer, Senior Director, Client Strategy & Solutions, explains what it’s all about.
Was there a particular event or incident that inspired the Political Avoidance Network?
The surge of interest and investment in OOH from the political category in the 2020 and 2022 elections, as well as the ongoing conversations about brand safety, particularly on digital platforms, especially in a tense political environment, prompted us to think about the broader needs of brands and customers across their full media plans and how we can more strategically support them. Brand safety is top of mind no matter the medium and we have inventory that allows for 100% share of voice as well as locations that are completely devoid of the exact messaging those brand and businesses are trying to avoid. Transit presents a unique opportunity for brands to maintain a significant presence and share their messaging throughout people’s daily journeys without having to compromise on locations or audiences.
What types of brands are most likely to take advantage of the offering?
Simultaneous to our development of the Political Avoidance Network and proactively identifying inventory that does not accept or is physically removed from political advertisements, we started to get requests from our agency partners and clients about demand for inventory later in the year and how they can plan ahead to avoid running alongside political ads. While this is relevant to brands of all sizes, we’ve seen the most inquiries from the healthcare, auto, insurance, and pharma categories. We believe this list of categories will only continue to grow as we get closer to election day in November.
What has the reaction been so far?
So far, we’ve received only positive feedback – everything from relief that OOH is one of the few remaining true “brand safe” environments, as well as appreciation for sharing information about the network and opportunities early so agency teams can better plan for the second half of the year. We’re also starting to see an increase in interest from political and non-political advertisers about availability and the Political Avoidance Network has been a great safeguard for brands specifically looking for those types of environments. And for brands who do want to associate with key political moments leading up to the elections, fret not, as we have developed opportunities for them, too. For example there is tremendous interest from brands in OOH advertising in the party convention host markets with inventory in Chicago close to selling out.
The top 20 OOH advertisers in 2023, ranked in order of OOH spend, were Apple, McDonald’s, Disney, Coca-Cola, Amazon, Uber, T-Mobile, American Express, Coors, Dunkin’, Verizon, Netflix, Google, Anheuser-Busch, Morgan & Morgan Attorneys, Universal Pictures, Pfizer, IHG, Walt Disney Pictures, and JP Morgan. That’s according to the latest Megabrands report, released by The Out of Home Advertising Association of America, based on Vivvix data.
Other findings include:
· McDonald’s has been among the top two OOH spenders since 1999, Apple has been one of the top three for a decade, and Amazon has been on the top ten list for five consecutive years.
· When compared to total media spend, the top 20 spenders change a bit – those brands include Amazon, Walmart, Apple, Progressive, Verizon, Target, AbbVie, T-Mobile, Google, Disney, Expedia, Booking.com, Home Depot, Domino’s, Pfizer, AT&T, Capital One, Geico, Temu, and Lowe’s (ranked in order of spend).
· When looking at top industries/categories by total OOH spend, Media & Advertising, Restaurants, Public Transportation, Hotels & Resorts, Local Services & Amusements and Retail round out the top five.
EXECUTIVE MOVES
The Out of Home Advertising Association of has appointed Andy McDonald as SVP, Government Affairs. McDonald will advocate for the out of home industry at the state and local levels and work with state outdoor advertising associations on the advancement of legislative and regulatory issues. |
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GENERAL SALES MANAGER
CUMULUS MEDIA
DALLAS-FT. WORTH
Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE
MANAGER, LEGAL & BUSINESS AFFAIRS
TV One
SILVER SPRING, MD – HYBRID REMOTE
Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE
GENERAL MANAGER
PAC-12 ENTERPRISES
SAN RAMON, CA (HYBRID)
The General Manager is a strategic entrepreneurial leader w/in-depth insight into the evolving media marketplace. You will have a unique combination of executive mgmt, bus dev, and production ops leadership exp; with a proven track record of developing, executing, and maximizing lucrative opportunities for production/media content organizations. Full info HERE
ADVERTISING TRAFFIC INDIVIDUAL CONTRIBUTOR (INSP) >>
INSP/CHARLOTTE, NC: Traffic Services is critical to the success of the company as it oversees revenue dollars by managing and scheduling programming, commercial and promotional inventory for broadcast as well as assist in the day-to-day operations to ensure prompt and accurate execution of logs, sales orders and copy across all INSP, INI and external clients. Full info HERE
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO:
Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
MANAGER, CONSUMER MARKETING
TV One
SILVER SPRING, MD – HYBRID REMOTE
Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE
MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTONER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SR. DIRECTOR, DISTRIBUTION COUNSEL
A+E NETWORKS
(Remote)
Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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