Verizon chose CES week to launch a more customized pricing model for Fios TV. The new structure enables customers to select channels and services they want in their TV package, and eliminates expenses including regional sports fees and video franchise fees. All packages in the new Mix & Match plan, which evolves the service closer […]
Tech
Group Nine Media Launches Advertising Solution for Mobile Shopping
Group Nine Media has launched its new e-commerce advertising solution, “Sparkle Ads,” featuring a suite of mini apps to help marketers engage mobile shoppers. Sparkle allows brands to facilitate commerce across multiple retailers and allows retailers to create customized pages featuring multiple product SKUs while collecting purchase intent data. Campbell’s and a global cleaning company […]
Geopath Enhances OOH Inventory Tool
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home advertising, announced the relaunch of its enhanced Inventory Explorer platform, a tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory . Originally launched in 2017, the Inventory Explorer updates reflect the improvements made in Geopath’s […]
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DoubleVerify Launches Authentic Performance
DoubleVerify, a software platform for digital media measurement, announced the launch of Authentic Performance, a data solution to provide predictive data expected to drive campaign performance, from the impact of an ad’s presentation to key dimensions of consumer engagement. Authentic Performance can analyze over 50 data points on the exposure of a digital ad and […]
NBCUniversal Advertising & Partnerships Unveils “One Platform”
NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s content and scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around the world in partnership […]
Xandr Launches Pause Ads
Xandr announced the launch of Pause Ads, dynamic ad units leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching. “Our findings indicate that consumers aren’t anti-advertising. They’re pro-content, as long as it’s relevant and non-disruptive to them,” said Matt Van Houten, SVP of Product Development for Xandr, an AT&T […]
E-Vision Selects the Infinite Platform, Powered by Synamedia, for its New OTT Service
Synamedia announced that E-Vision, a subsidiary of Etisalat Group, has selected the Infinite platform, powered by Synamedia’s video network technologies, for its new OTT service. E-Vision’smulti-tenant cloud-based service provides operators in the MENA region and Pakistan with a state-of-the-art platform to launch and run multi-screen, multi-language OTT services quickly and cost-effectively. E-Vision offers telcos, ISPs, […]
IBM Launches Advertising Accelerator with Watson
IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the right audiences through Watson AI-powered technology. Accelerator delivers 1:1 advertising that continuously learns and predicts the optimal combination of visual elements to help drive the highest engagement for a given audience. IBM Advertising […]
Synamedia Boasts Revenue-Generating Technologies for Broadcasters, Pay-TV, OTT Providers
Video software provider Synamedia will showcase new tools at CES aimed at empowering broadcasters, pay-TV operators and OTT providers. Offerings include: Video Security A managed Streaming Piracy Disruption service which combines innovative technology with human intelligence from Synamedia’s Operational Security team to detect and disrupt illegal streaming on both broadcast and OTT. The Credentials Sharing […]
Project OAR Hits Addressable Milestones
Project OAR, the technology consortium created in 2018 to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices, announced a series of updates: Ad Engine Integration: The consortium, working with smart TV company VIZIO, agreed on much of the technological specifications, and announced that it has begun […]
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