DoubleVerify, a software platform for digital media measurement, announced the launch of Authentic Performance, a data solution to provide predictive data expected to drive campaign performance, from the impact of an ad’s presentation to key dimensions of consumer engagement.
Authentic Performance can analyze over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device in real time. “Authentic Performance addresses a brand’s dilemma in performance measurement and actionability,” said Wayne Gattinella, CEO of DoubleVerify. “Current tools are either fast but simplistic – with metrics like viewability and click-through rate (CTR); or they’re sophisticated but slow – with data reported post-campaign. Authentic Performance is designed to provide predictive data that are correlated with digital advertising effectiveness, in real time – giving global brands clarity and confidence in their digital investment.”
