IBM Advertising Accelerator with Watson leverages AI to identify core consumers

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the right audiences through Watson AI-powered technology. Accelerator delivers 1:1 advertising that continuously learns and predicts the optimal combination of visual elements to help drive the highest engagement for a given audience.

IBM Advertising Accelerator with Watson helps brands improve campaign performance in 3 ways:

Anticipation: Predicts the right permutation of creative elements to help drive engagement.

Segmentation: Discovers new audience segments based on message resonance to expand your message to untapped people.

Revelation: Analyzes each campaign from a creative and audience perspective, extracting rich insights around the highest and lowest performing experiences.

“Ad targeting enables marketers to identify core customers, who are often overserved with messages that might not  drive immediate action,” said Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising. “Advertising Accelerator with Watson aims to address this challenge head-on, arming clients with IBM Watson to help them better engage and understand their target audience.”