Tech

Fastly Introduces Direct Private Network Connection

Fastly, provider of a global edge cloud platform, announced Origin Connect, a direct private network connection between an organization’s origin server and a Fastly Shield point of presence. Comparing Origin Connect to plugging directly into an outlet instead of connecting to an extension cord first, Fastly says companies will be able to reduce transit costs […]

FreeWheel Survey Looks at the Changing Face of TV Advertising

A survey of over 300 marketers and agencies showed that advanced TV is being used by the majority of advertisers to reach their target audiences. According to “The Changing Face of TV Advertising: 2019, 2020 and Beyond,” from FreeWheel, a Comcast company,  OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past […]

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TiVo’s Video Trends Report: Comedy, Cooking and Crime Still Pay

TiVo’s Video Trends Report: Q4 2019 found that, “comedy remains at the top of the charts for both TV and movies, drama is not far behind, and seasonality impacts the popularity of particular genres.” Horror movies saw a spike around Halloween (28.2%) and cooking shows became more popular as the holidays approached (29.6%). Crime and […]

Vibenomics Joins DPAA

Vibenomics, a provider of streaming audio experience solutions and the industry’s first audio out-of-home programmatic advertising marketplace, has joined DPAA. The company enables location-based businesses to create and control their background musical vibe to influence sales and enrich the customer experience. “Vibenomics is a welcome partner that helps fulfill our promise of ‘digital out-of-home everything’ […]

Google Looking to Make Third-Party Cookies Obsolete

Google offered a timeline for phasing out support for third-party cookies in Chrome. In addition to its plans to limit insecure cross-site tracking starting in February, by treating cookies that don’t include a SameSite label as first-party only, and require cookies labeled for third-party use to be accessed over HTTPS, the company intends to phase […]

Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace

Tru Optik, the identity resolution company for OTT and CTV, struck an agreement with NCSolutions, a company aimed at improving advertising effectiveness for the CPG  ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns.  “CPG is one of the largest growing advertising verticals […]

Comcast Launches SportsTech Startup Accelerator

Comcast NBCUniversal launched a startup accelerator that will give accepted ventures $50,000 in equity-based funding and participation in a boot camp. “Comcast NBCUniversal SportsTech is not your ordinary accelerator,” says the company on its website. “We’re changing the way sports are played, both on and off the field.” Driven by Comcast NBCUniversal and partners, brands, […]

Nextstar Digital Partners with Mediaocean and Its Connect Partner Program

Nexstar Digital announced that it has entered into a multiyear partnership with Mediaocean and its Connect Partner Program. The partnership enables advertisers to use Mediaocean’s Spectra Platform to access Nexstar’s premium OTT, digital video, display, streaming audio and linear broadcast inventory. Advertisers are now able to shape multi-channel, multi-market media buys across OTT, linear television […]

Microsoft Introducing New Platforms for Onsite Search and Commerce

Microsoft will introduce commerce platform Microsoft PromoteIQ and onsite search product Microsoft Bing for Commerce at this week’s National Retail Federation conference. “Using Microsoft PromoteIQ, retailers can now dramatically increase revenue from their digital vendor marketing programs, while remaining fully in control of monetization and engaging brand partners,” said the company in a blog post. […]

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