Google Looking to Make Third-Party Cookies Obsolete

Google offered a timeline for phasing out support for third-party cookies in Chrome. In addition to its plans to limit insecure cross-site tracking starting in February, by treating cookies that don’t include a SameSite label as first-party only, and require cookies labeled for third-party use to be accessed over HTTPS, the company intends to phase out support within two years. 

“By undermining the business model of many ad-supported websites, blunt approaches to cookies encourage the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control,” said Google in a blog post. “We believe that we as a community can, and must, do better.”

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