TV analytics company FourthWall Media and MRI-Simmons, provider of consumer insights, announced a partnership that allows marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns. The audience solution will use FourthWall’s Reveal analytics platform and Reveal Connect, its secure household matching tool, to create actionable MRI-Simmons audience segments for targeted TV planning, […]
Tech
Fiksu Launches Self-Service DSP
Fiksu, a demand-side platform for digital advertising, announced the launch of its self-serve DSP, allowing advertisers to access inventory from premium supply-side platforms in various environments, and deliver their ads on connected TV as well as mobile. Key metrics that advertisers can view include total viewability time, video completion rate, and view-through rate. Customized reports on […]
Megacable Joins the SCTE•ISBE Corporate Alliance Partner Program to Increase Workforce Training
Mexican cable operator Megacable has joined the SCTE•ISBE Corporate Alliance Partner program to increase workforce training. “Our ability to build a well-trained workforce helps us launch services that bring new opportunities to our subscribers,” said Raymundo Fernandez Pendones, COO for Megacable. “By partnering with SCTE•ISBE, we’re increasing the knowledge and the skills that are essential […]
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605 Earns Third-Party SOC 3 Security Certification Compliance
TV measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that […]
Ampersand Launches The AND Platform, a Solution for Audience-Based TV Advertising
Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households. The AND Platform is the first advanced TV platform […]
Kaltura Acquires Newrow to Deliver New Meeting Experiences
Video cloud Kaltura has acquired video conferencing and collaboration platform Newrow, founded in 2016, for an undisclosed amount. “The acquisition of Newrow kicks-off an exciting year for Kaltura, as we broaden our Meeting Solutions Experiences,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “To date, different enterprise video conferencing and collaboration tools have catered to […]
DoubleVerify Launches CTV Certification for Programmatic Platforms
DoubleVerify, a software platform for digital media measurement, data and analytics, announced at connected TV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in the CTV space. “DV has developed the most comprehensive and accurate CTV fraud identification in the industry, identifying millions of devices and hundreds of applications […]
Growth In Programmatic OOH Spend Through Vistar Media Grew 80% in 2019
Digital out-of-home advertising growth is set to continue in 2020 as the channel becomes more data-driven and easier to buy, according to Vistar Media. According to a usage analysis of its platforms, Vistar Media saw: Media owner networks available on the Vistar platform increase by 86% Unique brands buying through the platform increase by 55% […]
Synamedia Enters Strategic Partnership With World Wide Technology
Video software provider Synamedia has entered into an international strategic partnership with technology and supply chain service provider World Wide Technology. The companies are joining forces for sales and delivery management, providing Synamedia’s video products and solutions to WWT’s customers while helping to strengthen Synamedia’s reach across regions. WWT’s network augments the distribution of Synamedia’s […]
Platinum Equity Acquires Tech-Driven Marketing Company Centerfield
Platinum Equity has acquired Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates web sites in home security, residential services, senior services and other verticals. Centerfield’s digital assets and platform, Dugout, engage in-market consumers and automate end-to-end customer acquisition shopping experiences. Founded in 2011, […]
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The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying...Streaming Meets Shopping
What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists...
