DoubleVerify, a software platform for digital media measurement, data and analytics, announced at connected TV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in the CTV space. “DV has developed the most comprehensive and accurate CTV fraud identification in the industry, identifying millions of devices and hundreds of applications as invalid,” said Matt McLaughlin, COO of DoubleVerify. “DV’s CTV Targeting Certification gives advertisers confidence that their CTV investment is protected when buying through the market-leading platforms that have successfully completed this certification.”
In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions. To date, certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
DV also released its CTV Guide, The ABCs of CTV, to educate advertisers on best practices around CTV media quality measurement and performance. To download a copy, to to:
https://www.doubleverify.com/newsroom/the-abcs-of-ctv/
