CYNTHIA TURNER’S Cynopsis 06/09/05 Good morning. It’s Thursday, June 9, 2005 and this is your first early morning briefing. Barry Diller’s IAC/InterActive Corp will sell its minority stake in Vivendi Universal Entertainment for a reported sum of $3.4 billion in cash and stock. The battle between IAC and Vivendi Universal began a couple of years […]
Cynopsis
Wednesday, June 8th, 2005
CYNTHIA TURNER’S Cynopsis 06/08/05 Good morning. It’s Wednesday, June 8, 2005 and this is your first early morning briefing. As you know, the Viacom Board of Directors are scheduled to meet at the end of this month to vote on splitting the company into two units – one led by led by Leslie Moonves and […]
Tuesday, June 7th, 2005
CYNTHIA TURNER’S Cynopsis 06/07/05 Good morning. It’s Tuesday, June 7, 2005 and this is your first early morning briefing. The Local People Meter‘s May 2005 viewing demographic info from Nielsen Media Research for the Washington D.C. and Philadelphia markets has been announced prior to its official release on June 30. According to the ratings company, […]
Advertisement
Monday, June 6th, 2005
CYNTHIA TURNER’S Cynopsis 06/06/05 Good morning. It’s Monday, June 6, 2005 and this is your first early morning briefing. The word is out – NBC is cutting prices. According to several sources, NBC began writing upfront business in earnest last Friday, much of it at a flat to 2%+ decrease from last year’s CPMs. While […]
Friday, June 3rd, 2005
CYNTHIA TURNER’S Cynopsis 06/03/05 Good morning. It’s Friday, June 3, 2005 and this is your first early morning briefing. ABC has all but finished their upfront sales, and reports now agree that CBS and Fox are just about done as well. According to a variety of sources, CBS is looking at a $2.4-$2.5 billion wrap […]
Thursday, June 2nd, 2005
CYNTHIA TURNER’S Cynopsis 06/02/05 Good morning. It’s Thursday, June 2, 2005 and this is your first early morning briefing. By now you’ve probably heard — Nielsen Media Research will go forward with LPM service in both Philadelphia and Washington DC, but extend to June 30, 2005, the preliminary period when both LPM service and Metered […]
Wednesday, June 1st, 2005
CYNTHIA TURNER’S Cynopsis 06/01/05 Good morning. It’s Wednesday, June 1, 2005 and this is your first early morning briefing. The ABC Television Network has announced it has just about finished its upfront advertising sales for the 2005-06 season, taking in approx $2.7 billion (up by approx 30% over last year) in ad commitments, with CPM […]
Tuesday, May 31st, 2005
CYNTHIA TURNER’S Cynopsis 05/31/05 Good morning. It’s Tuesday, May 31, 2005 and this is your first early morning briefing. Welcome back from your long weekend. Have a good weekend? Do anything fun? You know it’s a quiet morning when this is the lead story: Joan of Arcadia fans are not taking the cancellation of the […]
Wednesday, May 25th, 2005
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION WHITE OLEANDER#1 PROGRAM ON LIFETIME WITH W18-34 & W18-49 5.84 million Viewers over 3 Telecasts! Up +24% with HH vs. the Prior 4-week Time Period Cume WARNER BROS. MOVIES MAKE BASIC BETTER Source: NTI Galaxy, 5/16-5/22/05, Cvg rtg. #1=Sun 9p, ties Only Witness (Sun 3p) with […]
Tuesday, May 24th, 2005
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION ONE TREE HILL SHINES BRIGHT IN SEASON 2 #1 with Teens/F12-17 & #2 with P12-34/F12-34 Ahead of: Britney & Kevin: Chaotic, According To Jim, L&O: SVU (Spc) and ACM Awards ONE TREE HILLTune-in to the 2 Hour Season Finale Tonight8:00 PM on The WBAvailable exclusively from […]
CynCity
Cynsiders
Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...
