Cynopsis: Classified Advantage 11.23.10 Good morning – it’s Tuesday, November 23, 2010, and this is your weekly issue of Cynopsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary […]
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Monday, November 22nd, 2010
A CYNOPSIS MESSAGE FROM FOOD NETWORK We LOVE that GUY! Ride shotgun with GUY FIERI for a week long road tripas he visits his favorite people and places for the holidays. It’s a Guy Thing! Every night at 8p I 7cStarting Monday, December 13th Cynopsis11.22.10 Good morning. It’s Monday, November 22, 2010, and this is […]
Friday, November 19th, 2010
A CYNOPSIS MESSAGE FROM truTV FULL THROTTLE IS MOVING FULL SPEED AHEAD! The FULL THROTTLE SALOON season premiere on truTV: Watched by 1.4 million total viewersDelivered 765,000 A18-49 Increased 49% in A18-49 truTV . Not Reality. Actuality . TM Source: Nielsen Media Research Live + Same Day data. Time period year-ago is a program based […]
Thursday, November 18th, 2010
A CYNOPSIS MESSAGE FROM WE tv Nearly 2 million people tuned in to WE tvto watch Downsized and The Locator! Don’t miss Downsized Saturdays at 9pm | 8c followed by The Locator at 10pm | 9c www.WEtv.com Source: The Nielsen Company, L+SD, 11/6/10, 9P-1A, WE tv, TP reach, P2+, 6 min qual. Subj to […]
Wednesday, November 17th, 2010
A CYNOPSIS MESSAGE FROM AMC AMC’s THE WALKING DEAD makes HISTORYThe BIGGEST series debut on cable EVER with 4.2 Million (A18-49) Keeps core viewers week over week Growth in key demos In its first two weeksThe Walking Dead beats World Series Game 3 The Walking Dead beats Conan premiere Source: The Nielsen Company, (1) Live […]
Tuesday, November 16th, 2010
A CYNOPSIS MESSAGE FROM WE tv Nearly 2 million people tuned in to WE tv to watch Downsized and The Locator! Don’t miss Downsized Saturdays at 9pm | 8c followed by The Locator at 10pm | 9c www.WEtv.com Source: The Nielsen Company, L+SD, 11/6/10, 9P-1A, WE tv, TP reach, P2+, 6 min qual. Subj […]
Monday, November 15th, 2010
Cynopsis Media presents: Demographic Viewing Patterns 11.15.10 Good morning. It’s Monday, November 15, 2010, and this is the third installment of our special five-part series on Demographic Viewing Patterns. Evaluated by category, each Special E-Report will explore the latest research on viewing patterns and evolving media preferences of specific demographic groups. Cynopsis Media will […]
Monday, November 15th, 2010
A CYNOPSIS MESSAGE FROM TRAVEL CHANNEL What does reaching a larger audience mean to your brands? Nothing. Unless those viewers are also consumers. Travel ChannelSparking emotions. Igniting passions. Inspiring purchase. Cynopsis11.15.10 Good morning. It’s Monday, November 15, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s […]
Friday, November 12th, 2010
A CYNOPSIS MESSAGE FROM truTV truTV Extreme Supreme Video App A Top 10 Free Entertainment App – in just one week! Reach viewers everywhere they consume truTV content… On-Air, Online, Mobile & Social Networking Sites via one turnkey cross-platform promotion.Check out the new ground-breaking 3D video app HERE! Source: thePlatform 2010; iTunes and […]
Thursday, November 11th, 2010
A CYNOPSIS MESSAGE FROM USA NETWORK Ready for higher stakes, sexier missions and more adventure?BURN NOTICE!ALL NEW EPISODES RETURN TONIGHT 10/9c Michael Weston has survived a lot but has his luck finally worn out? Watch the premiere of all new episodes of Burn Notice Tonight at 10/9c on USA – Preview USA Network […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...