Monday, April 11th, 2011




  • #1 cable network A18-49 & A25-54
  • Cable’s top 2 scripted dramasWhite Collar & Royal Pains
  • Fairly Legal is cable’s #1 new scripted drama this year
  • delivers more uniques than (+42%) and (+28%)

USA Network – Characters Welcome
SOURCE:Nielsen Media Research. Click here  for the full source data.



Good morning. It’s Monday, April 11, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
NBC: Law & Order: Los Angeles at 9p
truTV: All Worked Up at 9p
A&E Network: Paranormal State at 10p & 1030p
DIY Network: Turf War at 10p

Tonight’s Finales:
Univision: Eva Luna at 8p
Cake Boss at 9p
Oxygen: All About Aubrey at 10p




Fastest Growing Network in ALL TV
Ranked #2 Against Key Male Demos
TOP 5 in Key Adult Demos
More primetime hits than any other cable network
PAWN STARS is #1 & AMERICAN PICKERS is #3 Series on Cable Among A25-54


Click for Source



Animated comedy, The Ricky Gervais Show renewed by HBO for a third season.  Gervais, his collaborating associate Stephen Merchant and friend Karl Pilkington are the voice talent on the show which concludes its second season this Friday.

For the first time, Bravo canceled one of its The Real Housewives series, voting no to a second season of The Real Housewives of D.C.  The series version set in Washington, D.C. bowed in August 2010 and lasted through its finale airing last October.  Bravo continues The Real Housewives editions in Orange County, New York, Miami, New Jersey, Atlanta and Beverly Hills.

Wednesday’s Top Chef Masters season three opener at 11p on Bravo pulled in 1.01 million total viewers and 716,000 A18-49 viewers. Beginning this Wednesday, Top Chef Masters will air in its regular time slot at 10p for the rest of the season.  

On the Cynopsis website today, the newest installment on the Cyn opsis | Sports news page, Soccer Ends Scoring Drought with US Fans, written by Chris Pursell.  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else.

Top 10 Weekend Box Office Estimates: April 8-10, 2011
HOP (Universal)                                 $21.7 million – 2 wk total $68.2m
Arthur (Warner Bros.)                        $12.6 million – opening weekend
Hanna (Focus Features)                     $12.3 million – opening weekend
Soul Surfer (Sony)                             $11.1 million – opening weekend
Insidious (FilmDistrict)                       $9.7 million – 2 wk total $27.1m
Your Highness (Universal)                  $9.5 million – opening weekend
Source Code (Summit Entertainment ) $9.1 million – 2 wk total $28.6m
Limitless (Relativity Media)                 $5.7 million – 4 wk total $64.4m
Diary Of A Wimpy Kid: Rodrick Rules (20th Century Fox) $4.9 million – 3 wk total $45.5m
The Lincoln Lawyer (Lionsgate)           $4.6 million – 4 wk total $46.5m
Source: Rentrak


Upfront Rule #1: Great Content Drives Viewership
WGN America Is America’s New Home For Great Content!
30 Rock
Always Sunny In Philadelphia


Join WGN America This Fall Adding To A Powerhouse Line-up Of Established Off-net Hits Including How I Met Your Mother, Law & Order, Criminal Intent, Entourage and great MLB & NBA action, all in HD

WGN America provides premium content at effective & efficient pricing. Contact Dave Rotem, SVP Sales & Marketing at [email protected]    |   |  


Comedy series How I Met Your Mother in off-net syndication will join the lineup on FX starting this fall.  The series produced by 20th Century Fox Television currently runs in syndication on Lifetime which will continue running the show in reruns even while it debuts on FX.  How I Met Your Mother also airs on broadcast television stations in syndication.   CBS recently renewed How I Met Your Mother for two more seasons in March.

As of early last week, independent television station, WMOR-TV32 owned by Hearst Television changed its name to MOR and has also converted its broadcast platform to hi-def.  MOR further will air its branding and promotions in hi-def.  MOR airs a variety of sitcoms in syndication such as My Name Is Earl and several others in off-net syndication including The Office and How I Met Your Mother and starting this fall The Big Bang Theory and 30 Rock.

Si TV, which will re-launch on July 4 as nuvoTV, was added to Choice Cable TV’s expanded basic lineup under “Choice Pack.”


Amber Tamblyn will soon end her recurring role on FOX’s House and her next project keeps her at FOX, working with House executive producer Katie Jacobs.  Tamblyn and Jacobs are partnering along with Ed Burns, co-creator of The Wire for a proposed drama series where Tamblyn will play a young teacher working in the public school system.  The project has received a script commitment from FOX and will be produced by 20th Century Fox Television.  Burns will write the script with Jacobs also directing.

The Real Housewives of New Jersey’s Dina Manzo gains her own show on HGTV as the network commences production on a new weekly party planning series opening in September.  Each episode follows Manzo and her staff at event company Design Affairs as they create extravagant events, from baby showers to graduation celebrations in client’s homes.

CBS’ NCIS: Los Angeles cast Claire Forlani (Starz’ Camelot) in a recurring role playing Lauren Hunter, the team’s new operations manager. The addition of Hunter to the storyline puts current operations manager, Hetty (Linda Hunt) and her position with the team in jeopardy.  Forlani’s Lauren will be part of the current season’s cliff hanger and she joins the series on May 10. 



here to see the latest clip of….

Source: The Nielsen Company. Click here for full source data.


Thursday A18-49 Analysis:  FOX was the recurring champ Thursday night posting a 4.8/14 with the A18-49 demo, according to final national ratings from Nielsen.  FOX’s American Idol was the undoubted leader at 8p with 6.4/20 and CBS’ sitcoms How I Met Your Mother and Rules of Engagement averaged a 3.2/10 in second place.  FOX had a double whammy this night as Bones delivered a 3.2/9 during 9p and CBS’ CSI was next at 2.9/8.  CBS then moved into first place at 10p with The Mentalist at 3.0/8 and Univision’s Triunfo del Amor was #2 at 1.7/5.

Live + Same Day Household Ratings: Thursday, April 7, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 9.4/15        American Idol 12.3/20, Bones 6.4/10

CBS: 7.9/13         The Big Bang Theory 6.9/12, Rules of Engagement 5.3/9, CSI 8.2/13, The Mentalist 9.5/16


ABC: 2.6/4           Wipeout [r] 3.1/5, Grey’s Anatomy [r] 2.8/4, Private Practice [r] 1.8/3

UNIV: 2.4/4          Eva Luna 2.6/4, Teresa 2.2/3, Triunfo del Amor 2.2/4

NBC: 1.8/3           Community [r] 1.5/2, Perfect Couples 1.4/2, The Office [r] 2.2/3, Parks and Recreation [r] 1.9/3, 30 Rock [r] 1.8/3, Outsourced [r] 2.0/3

CW: 1.4/2            Vampire Diaries 1.7/3, Nikita 1.2/2

ION: 1.0/2           Criminal Minds 1.0/2, Criminal Minds 0.9/1, Criminal Minds 0.9/2

TELE: 0.9/1         Aurora 0.5/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.6/3

TF: 0.3/1            Cine de Las Estrellas Thurs [r] 0.3/0, India 0.5/1

A18-49:  FOX 4.8/14, CBS 3.0/9, UNIV 1.8/5, NBC 1.3/4, ABC 1.2/4, CW 1.0/3, TELE 0.8/2, ION 0.4/1, TF 0.2/1




LONGBOARD Marketing hired Robert Williams as VP in charge of new business development in addition to the daily oversight of the company’s 2011 Pro Football Legends Tour benefiting Gridiron Greats.

Ivan Gottesfeld named VP/Broadcasting with the National Hockey League where he will offer strategic management of national and regional broadcast partnerships.  Ivan will also head the game presentation of the NHL’s 30 member clubs, League-controlled events and manage the quality and consistency of the NHL’s marketing including the in-arena experience.  He will report to Charles Coplin, EVP/Content of the NHL. 

This day in History: 1986 – Kellogg’s stopped giving tours of its breakfast-food plant. The reason for the end of the 80-year tradition was said to be that company secrets were at risk due to spies from other cereal companies.

Answer to Yesterday’s Trivia Question: Who created a scent called The Beach? COSMO KRAMER on SEINFELD  Kudos to the entire free world and beyond!

Today’s Trivia Question:  This show has been remade several times all under the same title, tho the title character often has a different real identity — it’s been Peter Brady, Dr. Daniel Westin and Darien Fawkes.  What is the show? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform preferred)  (4/16)

JOB OPENING: SHOWRUNNER /NYC: Needed for home construction show. Must have recent, extensive construction show experience as EP or Showrunner. Please send resume to [email protected] (4/16)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply:   (4/16)

JOB OPENING: Licensing Coordinator/NYC: Kids Ed TV co. seeks college grad w/strong verbal & written comm skills/organiz’l & computer skills/high initiative Fax cover letter/resume to 212-764-7275 (4/16)

JOB OPENING: SENIOR RECRUITER/ MTV Networks/NYC: 5+yrs Corp Recruiting in High Vol Env. exp w/in Ent/Media, Lead in devlp Strategies to Identify Top creative Talent EOE/M/F/D/AAP. Apply  (4/15)

JOB OPENING: SENIOR DIGITAL RESEARCH ANALYST TEMP/CHELSEA NY: Provide top line and detailed analyses covering online properties and competitors. Omniture experience a must. Reply to [email protected] (4/15)

JOB OPENING: DIR RESEARCH/ Discovery/MD: Functions as primary network POC; fulfill needs for consumer-based &marketplace info; 7yrs+ mrktg rsrch firm or major corp exp; media exp preferred .  #3589 (4/14)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (4/14)

JOB OPENING: RESEARCH ANALYST/ABC/NY: Analysis nat’l Prime Nielsen ratings data, estimates, Strong Galaxy/NPower/Excel/PowerPoint Apply:  Req#286793/ [email protected] (4/14)

JOB OPENING: VP, NAT’L SALES/ION/Chicago: 8-10 yrs TV sales mgt, Deg, exp w/network sales, budgets, must have established client base . MS Office. EOE Full Ad  (4/13)

JOB OPENING: SENIOR WRITER-PRODUCER-EDITOR/ABC FAMILY/BURBANK: min 5 yrs exp write/produce spots for TV. Strong Creative Leader to direct and produce integrated marketing and on-air creative. REQ 289191 (4/12)

JOB OPENING: HEAD OF PRODUCTION/NYC: EIC-type with experience running a large prod co. Smart, proven track record, jack of all trades. Can you amaze us? East Coast. Resume in confidence: [email protected] (4/12)

JOB OPENING: TRAFFIC COORD/RLTV Balto: Use brdcst media sftwr to mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile RLTV logs; monthly billing; 3+ yrs exp, OSI exp pref’d; Res: [email protected] (4/12)

JOB OPENING: ART DIRECTOR, LIVE AUCTION OFF-PROPERTY DESIGN/Nickelodeon/NYC 7+ yrs design/production exp. Excell in typography, layout, design. Prof in illustrator, Photoshop InDesign EOE/M/F/D/AAP.Apply (4/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas MediaCorp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (4/13)

SUMMER INTERNSHIP CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (4/16)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist, Cell: 845-721-9681, E-Mail: [email protected], Web Links to Hear My Voice:  ,  and   (4/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/15)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (4/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/14)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/13)

SITUATION WANTED: RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (4/13)

SITUATION WANTED: AWARD-WINNING SENIOR COPYWRITER/EDITOR (LA or TELECOMMUTE) with global Fortune 100 exp. (Disney, AmEx, Apple, HP) seeks interactive, print, video work. Fast, sharp, innovative. Flexible rates. HEATHERMARCROFT.COM (4/12)

SITUATION WANTED: SOCIAL MEDIA / BRAND MKTG & EVENTS SUPERSTAR/NY: Proficient in social media strategies & messaging for brands. Brand mktg, sponsorships, partnerships, and event expertise in the media space.v [email protected] (4/12)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:  Dancing with the Stars, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother, Mad Love, Mike & Molly, Two & a Half Men [r], Hawaii Five-0
CW:   90210 [r], Gossip Girl [r]
FOX:  House , The Chicago Code
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, L&O: LA (9-11p)
PBS:  Antiques Roadshow, American Experience, Rediscovering Alexander Hamilton
TELE:  Aurora, Los Herederos del Monte, La Reina del Sur
UNIV:  Eva Luna [f ] (8-10p), Don Francisco Presenta

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