Friday, April 8th, 2011


Want to spread the word about your brand?

Oxygen’s digital audience is more likely to recommend movies,
restaurants, travel, e-commerce and consumer packaged goods
– more than any women’s network site
and Top 10 for all cable entertainment sites.
Just thought we’d spread the word.

must WATCH. must CONNECT. must BUY OXYGEN.
For more go to

Source:Nielsen@Plan,2010 Rel.4,W18-49;Ranks incl. all sites for ad-supported cable ent. networks in 70mm+ homes measured by @Plan (39)-Networks without sites incl.:MTV2,LMN,OWN &WGNA.



Good morning. It’s Friday, April 8, 2011, and this is your first early morning briefing, coming to you this morning from Cannes, France and by the time you read this, I will likely be on a Delta flight over the Atlantic speeding home.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
CMT: The Singing Bee at 8p; CMT’s Next Superstar at 9p
WE tv: Frasier at 8p
DIY Network: King of Dirt at 10p
Food Network: Outrageous Food at 10p
Hallmark Channel: Whatever, You’re Wrong at 11p; Whatever, Martha! at 1130p

Tonight’s Finale:
Syfy: Merlin at 10p

Saturday’s Premieres:
Animal Planet: It’s Me or the Dog at 8p; Cats 101 at 10p
SCIENCE: Oddities at 10p

Sunday’s Premieres:
Discovery Channel: Human Planet at 8p
E!: Khloe & Lamar at 10p; The Dance Scene at 1030p
National Geographic Channel: Shark Men at 9p
OWN: The Judds at 9p
Animal Planet: River Monsters at 10p
PBS: Masterpiece Classic: Upstairs|Downstairs (check local listings)

Sunday’s Finale:
ABC: Secret Millionaire at 8p



Brands for Inspiration: Six of the Top 10 Brands for Inspiring Purchase1
Brands for Motivation: The Highest Concentration of Upscale Viewers in Cable2
Brands for Results: The #1 Network Group for Retaining Viewers Through Breaks3

Brands for Now. Brands for Life.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC

1. Experian Simmons MME Engagement Study, Spring 2010. 2. Nielsen Co. NPower R&F Report, 2010.
3. Beta Research, Advertising Executive Study, 2010. For details, visit


Two new original series added to premium network Showtime’s schedule including one-hour psychological drama Homeland starring Claire Danes, Damian Lewis and Mandy Patinkin from FOX 21, along with House of Lies, the 30m comedy helmed by Don Cheadle and Kristen Bell.  Both series were granted 12 episodes and each will commence production this summer. 

Three of the Jersey Shore cast mates will get their own spinoff shows from MTV.   Best girlfriends Nicole “Snooki” Polizzi and Jenni “JWoww” Farley will be featured in one while the second show will highlight Paul “DJ Pauly D” Delvecchio’s steady job as a DJ.  Neither series has a title yet though each received 12episode orders and production will begin later this year for 2012 premieres.  495 Productions, behind the original Jersey Shore is producing both new series.  The full cast is still expected to travel to Italy this spring for the filming of the next season of Jersey Shore.

NBC scheduled the remaining five episodes of freshman action/drama series The Chase to air starting April 23 at 8p.  The Chase stars Kelli Giddish as a tough US Marshal and its last airing on January 26 delivered 4.17 million total viewers.

Midseason animated comedy, Bob’s Burgers renewed by FOX for a sophomore season.  Produced by 20th Century Fox, Bob’s Burgers is part of the network’s Animation Domination Sunday night block. 

This Saturday, HRTV spotlights two $1 million horse races in preparation for the Kentucky Derby, the Wood Memorial from Aqueduct and the Santa Anita Derby.

Soccer network GolTV covers two international soccer matches featuring the famous Spanish rivalry between teams FC Barcelona and Real Madrid dubbed the “Superclasico” starting with La Liga’s semiannual Clasico on April 16 at 4p followed by another game, the Copa Del Rey final on April 20.  Leading up to the first match, GolTV will air nightly primetime specials next Monday through Friday at 730p and on Gameday April 16 El Clasico Special Programming starts at 1130a.


# 1 with MEN 25-54
here to see a clip of….

Source: The Nielsen Company. Click here for full source data.


One-hour series My So-Called Life which catapulted actress Claire Danes to stardom, picked up by Sundance Channel from Disney-ABC Domestic Television.  The drama series about a group of suburban teenagers facing various social issues will premiere on Sundance Channel April 25 at 11p.  My So-Called Life originally aired on ABC from 1994-1995 and was produced by The Bedford Falls Company in association with ABC Productions, Inc.


Mary McDonnell promoted to series regular on TNT’s The Closer.  McDonnell will continue as Captain Sharon Raydor for the series’ final seventh season starring Kyra Sedgwick with 21 total episodes  10 airing this summer, five next winter and the final six eps during summer 2012.  There is also speculation McDonnell will replace Sedgwick if TNT opts to continue The Closer franchise or some of The Closer’s present cast will transition into a spinoff titled Major Crimes.

Collette Wolfe, recently seen on ABC’s Cougar Town is moving to NBC for the comedy pilot Loveliness, per TVLine.  Wolfe replaces Amanda Loncar’s role on the pilot playing Holly, newly married to Tim (Ryan Hansen) as they  deal with the reality of being a newly married couple.

Amid open auditions for FOX’s upcoming competition series The X Factor, it was revealed the show will sport two hosts mainly to differentiate it from American Idol.  So far, the only judge confirmed is former record label chairman L.A. Reid.  The X Factor will debut this fall on FOX.


Broadcast Morning News Shows – Weekly Average Ratings (week of March 28, 2011)
NBC: Today 5.40 million total viewers; 2.0/14 and 2.44 million A25-54
ABC: GMA 4.93 million total viewers; 1.6/11 and 1.95 million A25-54
CBS: Early Show 2.72 million total viewers; 0.9/6 and 1.10 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of March 28, 2011)
ABC: Nightline 4.27 million total viewers; 1.5 and 1.83 million A25-54; 1.1 and 1.40 million A18-49
NBC: Tonight Show 3.69 million total viewers; 1.2 and 1.54 million A25-54; 0.9 and 1.20 million A18-49
CBS: Late Show 3.43 million total viewers; 1.2 and 1.54 million A25-54; 0.9 and 1.17 million A18-49
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows – Weekly Average Ratings (April 3, 2011)
NBC: Meet the Press 3.07 million total viewers; 0.7 and 920,000 A25-54
CBS: Face the Nation 2.82 million total viewers; 0.7 and 850,000 A25-54
ABC: This Week 2.35 million total viewers; 0.7 and 890,000 A25-54
FOX: FOX News Sunday 1.20 million total viewers; 0.4 and 450,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:   FOX held its #1 perch Wednesday night among A18-49 viewers with a 6.4/18, according to final national ratings from Nielsen.  At 8p, American Idol on FOX dominated with a 7.1/22 and CBS had a steady second place showing with Survivor: Redemption Island at 3.2/10.  FOX made good during 9p with the last half-hour of American Idol and the premiere of new series Breaking In averaging a 5.6/15 (Breaking In posted a solo 3.5/9 at 930p and 9.8 million total viewers); following at 9p was CBS’ Criminal Minds at 3.6/9.  NBC made it to #1 at 10p with Law & Order: SVU at 2.4/6 and CBS’ Criminal Minds: Suspect Behavior trailed in #2 at 2.1/6.

Live + Same Day Household Ratings: Wednesday, April 6, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 11.3/18       American Idol 13.2/21, Breaking In [p] 5.7/9


CBS: 6.8/11           Survivor: Redemption Island 6.3/10, Criminal Minds 8.5/13, Criminal Minds: Suspect Behavior 5.6/9


NBC: 3.4/5           Minute To Win It 2.0/3, Law & Order: SVU [r] 2.5/4, Law & Order: SVU 5.5/9

ABC: 3.0/5           The Middle [r] 3.2/5, The Middle [r] 2.9/5, Modern Family [r] 3.5/5, Mr. Sunshine 3.1/5, Off the Map 2.7/4

UNIV: 2.4/4         Eva Luna 2.6/4, Teresa 2.3/4, Triunfo del Amor 2.3/4

CW: 1.0/2           America’s Next Top Model 1.3/2, Shedding for the Wedding 0.6/1

TELE: 0.9/1         Aurora 0.5/1, Los Herederos del Monte 0.7/1, La Reina del Sur 1.6/3

ION: 0.7/1          Without a Trace 0.7/1, Criminal Minds 0.7/1, Criminal Minds 0.8/1

TF: 0.3/1            Concacaf L.D.C. Wed 0.2/0, India 0.5/1

A18-49:  FOX 6.4/18, CBS 3.0/8, UNIV 1.8/5, ABC 1.5/4, NBC 1.4/4, TELE 0.8/2, CW 0.6/2, ION 0.3/1, TF 0.3/1



Aleck Schleider added at TidalTV in the newly-created role as VP/New Product Development, effective immediately. Aleck’s scope of duties will encompass platform extension, targeting and ROI reporting, brand engagement reporting, mobile audience data and cross-media solutions.  He reports to Kevin Haley, Chief Scientist.  Aleck joins from Forbes Media where he served as VP/Digital Advertising Products.


Spend An Evening with “Hot in Cleveland”
Anytime you like!
Go to Http://
 to attend this Television Academy special event!
Join Moderators LARRY KING and TV Land President LARRY JONES
for a wickedly frank and funny conversation with

Friday Fun Fact:  The National Sporting Goods Association says one-fourth of all athletic products are purchased during November and December, the holiday shopping period.

This day in History: 1992 – In Britain, the last issue of “Punch Magazine” was published.

Answer to Yesterday’s Trivia Question: This comedienne ended her show each week in a housecoat and stood on stage and told her audience to “go home!”  Who is she?  TRACY ULLMAN  Kudos to: Janet Jones-Mediavest/NY; William Mullin-Verizon FiOS/VA; Jerry Kapner-Kapner Group/NJ; Bev Wolfe-Fox News/NY; Jim Gray-FrogLight Prods/Missoula; Kathryn Kieser-Haworth Marketing and Media/Minneapolis; Roz Seibold-EDA/Tucson; Dan Whitford-MMC Group/Chicago; Tara Copat-BluFocus/Toluca Lake; Bruce Villance/Hollywood; Barry Ward-Dancing with the Stars/LA; Steven Wishnoff-LifeWorks/LA

Today’s Trivia Question:  Who created a scent called The Beach?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SENIOR RECRUITER/ MTV Networks/NYC: 5+yrs Corp Recruiting in High Vol Env. exp w/in Ent/Media, Lead in devlp Strategies to Identify Top creative Talent EOE/M/F/D/AAP. Apply  (4/15)

JOB OPENING: SENIOR DIGITAL RESEARCH ANALYST TEMP/CHELSEA NY: Provide top line and detailed analyses covering online properties and competitors. Omniture experience a must. Reply to [email protected] (4/15)

JOB OPENING: DIR RESEARCH/Discovery/MD: Functions as primary network POC; fulfill needs for consumer-based &marketplace info; 7yrs+ mrktg rsrch firm or major corp exp; media exp preferred .  #3589 (4/14)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (4/14)

JOB OPENING: RESEARCH ANALYST/ABC/NY: Analysis nat’l Prime Nielsen ratings data, estimates, Strong Galaxy/NPower/Excel/PowerPoint Apply:  Req#286793/ [email protected] (4/14)

JOB OPENING: VP, NAT’L SALES/ION/Chicago: 8-10 yrs TV sales mgt, Deg, exp w/network sales, budgets, must have established client base . MS Office. EOE Full Ad  (4/13)

JOB OPENING: SENIOR WRITER-PRODUCER-EDITOR/ABC FAMILY/BURBANK: min 5 yrs exp write/produce spots for TV. Strong Creative Leader to direct and produce integrated marketing and on-air creative. REQ 289191 (4/12)

JOB OPENING: HEAD OF PRODUCTION/NYC: EIC-type with experience running a large prod co. Smart, proven track record, jack of all trades. Can you amaze us? East Coast. Resume in confidence: [email protected] (4/12)

JOB OPENING: TRAFFIC COORD/RLTV Balto: Use brdcst media sftwr to mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile RLTV logs; monthly billing; 3+ yrs exp, OSI exp pref’d; Res: [email protected] (4/12)

JOB OPENING: ART DIRECTOR, LIVE AUCTION OFF-PROPERTY DESIGN/Nickelodeon/NYC 7+ yrs design/production exp. Excell in typography, layout, design. Prof in illustrator, Photoshop InDesign EOE/M/F/D/AAP.Apply (4/12)

JOB OPENING: DIRECTOR, DISTRIBUTOR MKTG/Smithsonian Channel/NYC: 7+ years marketing in television/media industry. Will be Mktg generalist for Distributor and Trade. Apply at  (4/9)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at  (4/9)

JOB OPENING: VP, DIGITAL AD SALES MKTG/Scripps Networks/NY: Lead unique solutions for SN Digital. Must be creative/organized to lead innovative programs w/ sales/content/brand/mktg/prod. Apply,, #2252 (4/9)

JOB OPENING: VP, COMEDY/NBCU/Universal City CA: Dvlp new series for USA ntwrk. Find new material, provide notes on story, outline & script for projects in dvlpmnt & introduce new writers to ntwrk.  req#1485 (4/9)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iN DEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (4/9)

JOB OPENING: DIRECTOR, MARKETING RESEARCH/Telemundo/Hialeah, FL: Exciting opportunity available. Please visit  for more information. Job# 1250BR (4/9)

JOB OPENING: DIR, AD SALES SYSTEMS/ESPN Inc./NYC: 8+ Yrs Exp; Resp for managing ad sales sys projects,focus on Bus Intelligence.Exp w/ sys implementations required. cable tv P&I exp a + Apply:  ID 284222 (4/9)

JOB OPENING: P/T COPYWRITER/Current TV/NYC: Draft show descriptions, EPG copy, and materials for prgrmming, comms & mktg, 3+yrs exp. EOE Please send resumes to [email protected] (4/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas MediaCorp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (4/13)

SUMMER INTERNSHIP CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/15)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (4/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/14)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/13)

SITUATION WANTED: RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (4/13)

SITUATION WANTED: AWARD-WINNING SENIOR COPYWRITER/EDITOR (LA or TELECOMMUTE) with global Fortune 100 exp. (Disney, AmEx, Apple, HP) seeks interactive, print, video work. Fast, sharp, innovative. Flexible rates. HEATHERMARCROFT.COM (4/12)

SITUATION WANTED: SOCIAL MEDIA / BRAND MKTG & EVENTS SUPERSTAR/NY: Proficient in social media strategies & messaging for brands. Brand mktg, sponsorships, partnerships, and event expertise in the media space.v [email protected] (4/12)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/9)

SITUATION WANTED: SENIOR DISTRIBUTION/AFFIL SLS/MARKETING/LAS/EASTERN US:15 years of spectacular success driving biz w/MVPDs, deep industry knowledge & established contacts, linear & non-linear platforms. [email protected] (4/9)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Shark Tank, Primetime:  What Would You Do?, 20/20
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  CHAOS, CSI: NY, Blue Bloods
CW:   Smallville [r], Supernatural [r]
FOX:  Kitchen Nightmares [r], Fringe [r]
ION:  Without a Trace, Without a Trace, Criminal Minds
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Need to Know, Planet Forward: Energy Innovation
TELE: Aurora, Los Herederos del Monte, La Reina del Sur
UNIV: Eva Luna, Teresa, Triunfo del Amor

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