Monday March 2, 2020 The Tony Romo sweepstakes has reportedly ended, with multiple reports throughout Friday stating that CBS will retain the former Cowboy for its NFL broadcast booth in a long-term deal. The deal, reported to span three-years, would be worth $17 million, according to the New York Post, which would rank […]
Friday February 28, 2020 The National Women’s Soccer League has a new commissioner, naming marketing executive Lisa Baird to the role following the departure of league president Amanda Duffy. Baird most recently served as CMO at New York Public Radio, but previously served as CMO for the United States Olympic Committee for nine […]
Thursday February 27, 2020 The BIG3 and CBS Sports are teaming up for the league’s upcoming fourth season with BIG3 games broadcast on CBS on Saturdays throughout the summer, starting with the first weekend festival in Memphis on June 20 and running through the BIG3 Championship Game on August 29. As part of […]
Wednesday February 26, 2020 IOC official Dick Pound told the AP that there is a three-month window for the organization to decide whether or not to cancel the Tokyo Olympics as a result of the coronavirus. The event is set to open on July 24. In an interview, Pound, the longest-serving member of […]
Tuesday February 25, 2020 Megan Rapinoe is heading to hosting duties, signing on for Quibi’s new documentary series Prodigy (working title), profiling eight athletes age 21 or younger who are set to become the superstars in their respective sports. Rapinoe will provide on camera commentary and perspective on each of these stories and, […]
Monday February 24, 2020 Monumental Sports and Entertainment continues to look to drive innovation around the industry as an early adopter in everything from its own OTT platform (Monumental Sports Network) to esports (investing in Team Liquid) to building an integrated business between Wizards District Gaming and Monumental Basketball. However, one of their […]
Friday February 21, 2020 The Players Media Group detailed plans to launch PlayersTV, a new network that will spotlight sports lifestyle and culture entertainment, partnering with pro athletes such as Carmelo Anthony, Vernon Davis, CJ McCollum and Chris Paul – among others. The platform will launch next month on Samsung TV Plus. Anthem […]
Thursday February 20, 2020 The NFL and its 32 teams topped $1.47 billion in sponsorship sales this past season, according to IEG. The slate featured nearly 1,500 existing partnerships along with more than 350 new deals signed with Anheuser-Busch InBev once again ranking as the biggest sponsorship spender in the league, promoting BABE, […]
Wednesday February 19, 2020 IMG Arena locked in rights to provide US sports betting operators with live streams of select out-of-market National Hockey League games via the operators’ digital betting platforms available in legalized markets. The company was already live streaming NHL games for sports betting operators in European markets for several years. […]
Tuesday February 18, 2020 Industry eyes this week will be on FOX Sports and ESPN as they buddy up to present Wilder vs. Fury II on Saturday, boosted by a lineup of fight week programming on both channels ahead of the PPV. The PPV action, presented by FOX Sports PPV and ESPN+ PPV […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5