Cynopsis: Esports

02/28/20: The NWSL tapped Lisa Baird as its new Commissioner

nwsl1 soccer

    Friday February 28, 2020 The National Women’s Soccer League has a new commissioner, naming marketing executive Lisa Baird to the role following the departure of league president Amanda Duffy. Baird most recently served as CMO at New York Public Radio, but previously served as CMO for the United States Olympic Committee for nine […]

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02/24/20: Monumental’s SVP Leonsis breaks down integrating the company’s divisions

Integrating Monumental's Moving Parts

    Monday February 24, 2020 Monumental Sports and Entertainment continues to look to drive innovation around the industry as an early adopter in everything from its own OTT platform (Monumental Sports Network) to esports (investing in Team Liquid) to building an integrated business between Wizards District Gaming and Monumental Basketball. However, one of their […]

02/21/20: New channel PlayersTV will launch in March

playerstv

    Friday February 21, 2020 The Players Media Group detailed plans to launch PlayersTV, a new network that will spotlight sports lifestyle and culture entertainment, partnering with pro athletes such as Carmelo Anthony, Vernon Davis, CJ McCollum and Chris Paul – among others. The platform will launch next month on Samsung TV Plus. Anthem […]

02/20/20: IEG reports that sponsor revenues drew more than $1.47 billion for the NFL and its teams

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    Thursday February 20, 2020 The NFL and its 32 teams topped $1.47 billion in sponsorship sales this past season, according to IEG. The slate featured nearly 1,500 existing partnerships along with more than 350 new deals signed with Anheuser-Busch InBev once again ranking as the biggest sponsorship spender in the league, promoting BABE, […]

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