02/19/20: IMG Arena inked a deal with NHL to launch US betting streams



Wednesday February 19, 2020

IMG Arena locked in rights to provide US sports betting operators with live streams of select out-of-market National Hockey League games via the operators’ digital betting platforms available in legalized markets. The company was already live streaming NHL games for sports betting operators in European markets for several years.

“We are excited about the expansion of our international relationship with IMG Arena into the US,” said Steve McArdle, NHL Executive Vice President of Digital Media and Strategic Planning. “The NHL has taken a progressive approach to sports betting, and this live game streaming opportunity with IMG Arena provides another innovative touchpoint for fan engagement.”


ESPN locked in a multiyear contract extension with baseball analyst Kyle Peterson that will see him continue his role as one of the lead voices on ESPN and SEC Network’s college baseball coverage, the NCAA College World Series and Little League World Series on ESPN. He will continue his expert analysis in the booth and in studio across ESPN platforms. “I am excited and appreciative to ESPN for the continued opportunity to cover a game that means so much to me,” Peterson said. “I grew up watching both the College World Series and the Little League World Series, and it is a privilege to cover each event annually. It’s outstanding to be partnered with people and a company that value the game of baseball so very much. I am proud of the growth within the sport over these past 17 years and I look forward to contributing to that growth moving forward.”

Telemundo Deportes’ Titulares y Más is spreading its wings, announcing plans for an omnichannel experience. Starting in mid-2020, the sports studio show will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube. TYM will air on a new time slot at midnight during the week, while the weekend edition will continue on its regular scheduled slot at 11p. In addition, TYM will launch original short-form content on Peacock. “We are reimagining TYM triggered by the Latino sports fan’s exponential growth in video consumption across all platforms,” said Ray Warren, president of Telemundo Deportes. “TYM is expanding and evolving to become a multimedia content brand tailored to the fan’s need and consumption habits while giving them a seamless experience across all platforms.”

Heading into its fourth season in 2020, the BIG3 announced that open tryouts and the BIG3 Combine will take place May 15-17 in Los Angeles. The annual BIG3 draft will then take place following the conclusion of the combine on May 17. As part of the new rules for the 2020 season, the minimum age to qualify for athletes has been lowered from 27 to 22. For the first time in its history, the BIG3 will host open tryouts, giving players the opportunity to get invited to the BIG3 Combine.

NBC Sports Group tees off on a seven week stretch of consecutive PGA TOUR broadcasts, starting with the WGC-Mexico Championship starting Feb. 20-23 on GOLF Channel and NBC. The span will provide more than 310 hours of live tournament coverage across linear television and PGA TOUR LIVE on NBC Sports Gold. “This stretch of the PGA TOUR season carries great familiarity for golf fans, with a propensity for iconic moments from signature venues, led by TPC Sawgrass and THE PLAYERS,” said Molly Solomon, executive producer, GOLF Channel. “A passion for great storytelling is at the helm of NBC Sports’ Emmy-nominated live tournament coverage, which is exhibited by the deepest bench in golf, with experienced analysts and expert storytellers both in front of and behind the camera.”

The A’s are ditching radio, announcing that A’s Cast, the Oakland A’s 24/7 audio streaming station on TuneIn, will now be the official audio home of A’s content, including all 2020 game broadcasts, podcasts, and daily sports shows. Every Spring Training and regular season game in 2020 can be heard exclusively on A’s Cast throughout the Bay Area for free on TuneIn. The A’s are also expanding their Spanish-language broadcasts on TuneIn to include coverage of every regular season home game.

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Subaru of America and the Philadelphia Union announced a multi-year stadium naming rights partnership in a global first for the automaker. As a part of the partnership, the home of the Union will be named Subaru Park and Subaru will become the official and exclusive automotive partner of the Philadelphia Union. Additionally, the two companies have jointly made a commitment to the greater Philadelphia community that will produce a series of charitable programs as an extension of the Subaru Love Promise vision. The programs will benefit causes centered around youth soccer, pediatric cancer, pet adoption, and environmental sustainability.

The United States Olympic & Paralympic Committee mapped out its Team USA Summer Fest Tour presented by DeVry University. The five-stop festival will travel across the country with stops in New York City (April 15), Houston (May 9), St. Louis (June 26-28), Nashville (July 3-4) and Los Angeles (July 25). Additionally, three athlete ambassadors will be present at all five stops: Olympic softball champion Jennie Finch, Paralympic wheelchair basketball champion Trevon Jenifer and Olympic gymnastics champion Nastia Liukin. Activation areas are set to include: Night Market: resembling a traditional Tokyo night marketplace with Japanese lanterns, cherry blossoms and vendor stalls throughout; Fitness Zone that will include the Team USA Combine as well as fitness classes in each market; and Main Stage with athlete interviews, sport demonstrations and live entertainment from award-winning musical artists.

Five-time WTA winner Madison Keys is launching a new initiative, Kindness Wins, described as “a nonprofit that will serve as a collaborative engine for kindness” The initiative will be led by a collection of Champions from several walks of the professional sporting life who exemplify kindness in their lives today. Each of the Champions will have a seat on the board and will activate specific events, organizations, and efforts related to kindness. The group will also create and award grants to fund kindness-driven programs for other partner nonprofits throughout the year. Additionally, Champions will create hands-on activations to promote kindness across the globe and encourage a kindness movement by celebrating and rewarding kindness acts online.


Portuguese soccer star Cristiano Ronaldo’s Twitter posts are more valuable than any other athlete endorser, according to a report from athlete marketing platform Opendorse. The research projects that a Twitter post from Ronaldo carries a value of $868,606, based on a proprietary formula Opendorse uses to estimate post value. That is significantly more than any other athlete worldwide, with Spanish midfielder Andres Iniesta finishing second ($590,825) and Brazilian star Neymar finishing third ($478,138). LeBron James is the top American athlete on the list and fourth overall with a value per post of $470,356.

TicketSmarter and PBR agreed to make TicketSmarter the official and exclusive ticket resale partner and official ticket resale market of the PBR. The multi-year agreement includes the premier PBR Unleash the Beast tour, the PBR Pendleton Whisky Velocity Tour, and PBR Global Cup USA and gives TicketSmarter exclusive marketing rights for the resale of PBR tickets and will provide PBR fans a secure platform to purchase tickets to any event in the sport’s top two U.S. series, as well to the PBR Global Cup.


The CS:GO ecosystem continued to evolve, this time with the announcement that ESL and DreamHack are restructuring the Pro League with changes that are set to include long-term league slots and revenue and profit sharing for top global teams.
With the changes coming through what is dubbed as the Louvre Agreement, ESL, DreamHack and key CS:GO teams the deal will see teams receive a share of revenues and profits from ESL’s Pro Tour competitions in addition becoming majority stakeholders in the league with a long-term slot for participation. The deal was signed by Astralis, Complexity, Evil Geniuses, ENCE, FaZe Clan, Fnatic, G2 Esports, Mousesports, Natus Vincere, Ninjas in Pyjamas, Team Liquid, Team Vitality, 100 Thieves and ESL following a meeting in Paris in January 2020.

Juked announced that DreamHack will partner with the platform to create a streaming portal for DreamHack Anaheim this weekend. Coming from the Anaheim Convention Center, the platform will feature every live stream, event schedule, brackets/standings, VODs, and more, in one place.

Speaking of DreamHack, the festival is continuing its partnership with Nerd Street Gamers to provide DreamHack Anaheim competitors and attendees with state-of-the-art gaming PCs during the festival. Nerd Street Gamers will deliver 275 Localhost PC setups to this inaugural DreamHack festival in Anaheim.


Butler/Seton Hall on FS1 at 6:30p.


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