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CYNOPSIS Presents

September 23-24, 2020
ThreeSixty NYC

Connect the dots between network, brand, agency and tech to grow your business in the new TV landscape.

Here’s who attended in 2019...

Hyundai
360i
U.S. Polo
A+E Networks
Jaguar Land Rover
Amazon
GroupM
New York Life Insurance Company
Amazon Fire TV
Horizon Media
Facebook Watch
hulu
UNTUCKit
Anheuser-Busch
Campbell's
IBM Watson
Talbots
Awesomeness
CBS Interactive
Starcom
Publicis Media
Discovery
NBCUniversal
Condé Nast Entertainment
Canvas Worldwide
AMC Networks
Corus.
L'Oreal
Crown Media Family Networks
The Players' Tribune
Yum Brands
Jukin Media
Comedy Central
Group Nine Media
OMD
Cartoon Network
Freeform
Capital One
Starz
Forbes
Coalition for Innovative Media Measurement (CIMM)
Gamut
Newsy
El Rey Network
ReedPop/NY Comic Con
Twitter
Samsung
Meredith
Karlen Williams Graybill Advertising, Inc
Scout
Refinery29
MediaMath
knect365
Turner
Walton Isaacson
Viacom
HomeAdvisor
REELZ
Spark Foundry
The Knot Worldwide
Truly Original
Shakey's
Jungle Creations
Video Advertising Bureau (VAB)
Viral Nation
Univision
Adobe
WarnerMedia
Sinclair Media Networks
World Poker Tour
insp
Snap Inc
Axios
Barrington Media
VMLY&R
PEOPLE, Entertainment Weekly, PEOPLE en Espanol and Four M Studios
Brand USA
Forbes
Video Advertising Bureau
Pluto TV
Icon Media Direct
Lemonade
Atari
Publicis Media Exchange
Talon Outdoor
Next Gen
Omni Advertising
Combe
Jupiter Entertainment
Comcast Spotlight
United Talent Agency
Fandango

TESTIMONIALS

1 Impressive City
2 Impactful Days
30 Must-Attend Sessions
100 Insightful Speakers
400 Brand, Agency & Media Execs

What Attendees Had to Say:

overview

In this time of relentless change in the media space, the industry needs to come together to share insights, forge alliances and develop strategies for thriving in a cross-platform world. Cynopsis is gathering thought leaders and forward thinkers to map out how best to proceed – and regardless of your position in the content, distribution, or monetization chain, the information shared and contacts made will leave you armed and ready for what’s to come.

Cynopsis’ That Big TV Conference offered insights and strategies on streaming, measurement, content, media breakthroughs and more. Among the exciting panels, case studies and presentations, attendees were treated to some fun activities and contests:

  • Brady Bunch Reno photo booth
  • Donut wall, courtesy of ListenFirst
  • Conference swag bag
  • Chance to win a Big TV (LG 55”) during New York Interconnect’s Trivia contest, “You Call Yourself a New Yorker?” (congrats Don from LA!)
  • Winners were chosen to receive free tickets to the Sinclair Media Network’s MSG Suite for a Rangers/Knicks games
  • Food Network’s Dan Can Bake It demoed a super-sized Big Apple cake, with cupcake samples for all
  • Custom cocktail (The Gamut) during Monday’s cocktail hour (sponsored by Gamut Total)

Check out the photos from Cynopsis’ inaugural two-day gathering.

Sponsored By:

Gamut
Sinclair Media Networks
New York Interconnect
iSpot.tv
ListenFirst
Tubi
Friend MTS
Simpli.fi
NCC Media
a4 Media
TV Time
TV Squared

2019 Speakers

  • BEHIND THE DEAL

Jon Steinlauf

Chief U.S. Advertising Sales Officer
Discovery
  • A CANDID CONVERSATION WITH GROUPM’s LYLE SCHWARTZ

Lyle Schwartz

Chief Integration Officer, GroupM U.S.
GroupM
  • LIVE WITH THE BRANDS

Dean Evans

Chief Marketing Officer
Hyundai
  • OTT: IT'S AN AVOD WORLD

Charlotte Maines

General Manager of Device Advertising Products
Amazon Fire TV
  • INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020

Bruce Gersh

President
PEOPLE, Entertainment Weekly, PEOPLE en Espanol and Four M Studios
  • TURNING FANS INTO SUPERFANS

Michelle Vicary

EVP of Programming and Network Publicity
Crown Media Family Networks
  • THE LATEST IN EMERGING VIDEO OPPORTUNITIES

Sarah Rosen

Head of Entertainment Partnerships
Twitter
  • MAKING THE CONNECTION: WHICH SHOWS ARE RESONATING NOW – AND WHY

Greg Henry

Co-Founder and Co-President
Lucky8
  • KEYNOTE: UNIVISION CEO VINCENT SADUSKY

Vincent Sadusky

Chief Executive Officer
Univision
  • WINNING OTT STRATEGIES

Robert Weisbord

Chief Revenue Officer
Sinclair Broadcast Group
  • LEVERAGING THE BRANDED REVOLUTION

Jennifer Cohen

SVP Entertainment Content Partnerships
WarnerMedia
  • LEVERAGING THE BRANDED REVOLUTION

Yosef Johnson

SVP, Head of Brandshop
Group Nine Media
  • MEASUREMENT MATTERS

Sam Armando

SVP, National Video Intelligence and Investment
Spark Foundry
  • THE EXPERIENTIAL TRANSFORMATION

Lance Still

SVP Consumer Enterprises
A+E Networks
  • INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020

Kathleen Finch

Chief Lifestyle Brands Officer
Discovery
  • BIG BREAKFAST: THE CHANGING ROLE OF BRANDS

Daniel Tibbets

President-GM
El Rey Network
  • KEYNOTE: UNIVISION CEO VINCENT SADUSKY

Sara Fischer

Media Reporter
Axios
  • WINNING OTT STRATEGIES

Domenic DiMeglio

Senior Vice President of Distribution and Operations
CBS Interactive
  • LEVERAGING THE BRANDED REVOLUTION

Jamie Bolding

Founder & CEO
Jungle Creations
  • [BREAKOUT SESSION] TV (LITERALLY) EVERYWHERE! DIGITAL OUT OF HOME

Barry Frey

President & CEO
DPAA
  • LEVERAGING THE BRANDED REVOLUTION

Cheryl Maher

President, Consumer Division–Atlanta
Scout
  • TURNING FANS INTO SUPERFANS

Joe Gagliese

Co-Founder and Managing Partner
Viral Nation
  • LIVE WITH THE BRANDS

Jenny Rooney

Editor of the CMO Network
Forbes
  • MAKING THE CONNECTION: WHICH SHOWS ARE RESONATING NOW – AND WHY

Shana Krochmal

Head of Digital
Entertainment Weekly
  • [BREAKOUT SESSION] FINDING THE NEXT REALITY STAR

Lucilla D'Agostino

Chief Creative Officer
Big Fish Entertainment
  • [BREAKOUT SESSION] DEMOS ARE DEAD. LONG LIVE THE AUDIENCE!

Albert Thompson

Managing Director, Digital
Walton Isaacson
  • WINNING OTT STRATEGIES

Blake Sabatinelli

CEO
Newsy
  • THE LATEST IN EMERGING VIDEO OPPORTUNITIES

Jonathan Skogmo

Chief Executive Officer
Jukin Media
  • MEASUREMENT MATTERS

Tom Ziangas

Senior Vice President, Research
AMC Networks
  • TURNING FANS INTO SUPERFANS

Sheila O'Malley

Entertainment Writer and Film Critic
Rogerebert.com
  • [BREAKOUT SESSION] MEASUREMENT FOR PROGRAMMERS

Tim Brooks

Media Consultant
  • [BREAKOUT SESSION] MEASUREMENT FOR PROGRAMMERS

Lisa Heimann

EVP, Corporate Research & Strategy
NBCUniversal
  • [BREAKOUT SESSION] FINDING THE NEXT REALITY STAR

Steven Weinstock

Co-President and Co-CEO
Truly Original
  • MEASUREMENT MATTERS

Jane Clarke

CEO, Managing Director
Coalition for Innovative Media Measurement (CIMM)
  • TURNING FANS INTO SUPERFANS

Andy Wiedlin

Chief Business Officer
WAVE
  • [BREAKOUT SESSION] FINDING THE NEXT REALITY STAR

Matt Bennett

President
Silent Crow Arts
  • NEXT BIG BREAKTHROUGHS FOR TV

Tyler Moody

GM and VP, WarnerMedia Podcast Network
WarnerMedia
  • MEASUREMENT MATTERS

Don Robert

EVP, Research
A+E Networks
  • [BREAKOUT SESSION] MEASUREMENT FOR PROGRAMMERS

Courtney Thomasma

Executive Director of BBC America
AMC Networks
  • [BREAKOUT SESSION] TV (LITERALLY) EVERYWHERE! DIGITAL OUT OF HOME

Michael Lieberman

Co-CEO Kinetic North America
Kinetic
  • [BREAKOUT SESSION] DEMOS ARE DEAD. LONG LIVE THE AUDIENCE!

Sean Cunningham

President
Video Advertising Bureau (VAB)
  • BEHIND THE DEAL

Howard Homonoff

Senior Business Development Advisor
Accenture Communications, Media & Technology
  • THE EXPERIENTIAL TRANSFORMATION

Brien McDonald

Director of Studio Relations
ReedPop/NY Comic Con
  • THE EXPERIENTIAL TRANSFORMATION

Nikki Scoggins

VP Marketing
Awesomeness
  • [BREAKOUT SESSION] TV (LITERALLY) EVERYWHERE! DIGITAL OUT OF HOME

Su Kwon

Associate Director, Emerging Channels
Publicis Media Exchange
  • [BREAKOUT SESSION] NEW METHODS OF OPTIMIZING CONTENT ACROSS PLATFORMS

Dani Calogera

Group Account Director
360i
  • [BREAKOUT SESSION] NEW METHODS OF OPTIMIZING CONTENT ACROSS PLATFORMS

Mark Treiber

GM of People TV & Video
Meredith
  • WINNING OTT STRATEGIES

Peter Graseck

Vice President of East Coast Sales
Tubi
  • MAKING THE CONNECTION: WHICH SHOWS ARE RESONATING NOW – AND WHY

Alex von Krogh

VP, Sales
TV Time
  • THE EXPERIENTIAL TRANSFORMATION

Gerald Biart

Vice President Content Strategy, Marketing and Business Development
Comedy Central and Paramount Network
  • [BREAKOUT SESSION] DEMOS ARE DEAD. LONG LIVE THE AUDIENCE!

Steve Silvestri

VP, Advanced Advertising
Discovery
  • [BREAKOUT SESSION] DEMOS ARE DEAD. LONG LIVE THE AUDIENCE!

Roseann Montenes

VP Precision & Performance Advertiser Partnerships
A + E Networks
  • THE LATEST IN EMERGING VIDEO OPPORTUNITIES

Jenifer Geller

Head of Beauty Sales
Jellysmack
  • TURNING FANS INTO SUPERFANS

Amy Winter

GM & EVP
UPtv
  • OTT: IT'S AN AVOD WORLD

John Halley

EVP and COO, Ad Solutions
Viacom
  • BIG BREAKFAST: THE CHANGING ROLE OF BRANDS

Amy Hu

VP Marketing Demand Center
New York Life Insurance Company
  • FIRESIDE CHAT: A CONVERSATION WITH ED RENICKER AND BILL KOENIGSBERG

Ed Renicker

CEO
New York Interconnect
  • THE EXPERIENTIAL TRANSFORMATION

Katherine Tooley

SVP Experiential
Refinery29
  • OTT: IT'S AN AVOD WORLD

James Moore

Chief Revenue Officer
Simpli.fi
  • MEASUREMENT MATTERS

Stuart Schwartzapfel

SVP, Media Partnerships
iSpot.TV
  • [BREAKOUT SESSION] UP CLOSE WITH MILLENNIALS AND GEN Z

Dylan Gambardella

Co-CEO + Co-Founder
Next Gen
  • [BREAKOUT SESSION] MEASUREMENT FOR PROGRAMMERS

Donna D'Alessandro

SVP, Programming & Strategic Insights, Discovery Channel
Discovery Inc.
  • OTT: IT'S AN AVOD WORLD

Soo Jin Oh

SVP, Client Strategy & Solutions
Gamut
  • MEASUREMENT MATTERS

John Kelly

Director, Commercial Solutions
a4-media
  • LUNCHEON PRESENTATION: TVSQUARED

Jo Kinsella

EVP & Chief Revenue Officer
TVSquared
  • [BREAKOUT SESSION] MEASUREMENT FOR PROGRAMMERS

Vishnu Athreya

SVP, Programming
Cartoon Network
  • INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020

Adam Rattner

EVP, Managing Director | Samsung USA, One Publicis Team Samsung
Starcom
  • THE LATEST IN EMERGING VIDEO OPPORTUNITIES

Kristine Segrist

Head of Consumer Video & Games Product Marketing
Facebook
  • INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020

Robert Friedman

CEO
Bungalow Media + Entertainment
  • BIG BREAKFAST: THE CHANGING ROLE OF BRANDS

Jesselle Macatiag

Director, Emerging Platforms & Audience Development
Brand USA
  • BIG BREAKFAST: THE CHANGING ROLE OF BRANDS

Omar Quinones

Chief Strategic Officer
La Reyna
  • BIG BREAKFAST: THE CHANGING ROLE OF BRANDS

Jody Raida

Founder
Lemonade
  • MAKING THE CONNECTION: WHICH SHOWS ARE RESONATING NOW – AND WHY

Stephen Land

CEO
Jupiter Entertainment
  • NEXT BIG BREAKTHROUGHS FOR TV

David Brady

CEO
Cream Productions
  • [BREAKOUT SESSION] FINDING THE NEXT REALITY STAR

Tony Tackaberry

CEO
Lion Television
  • BEHIND THE DEAL

Krishan Bhatia

EVP, Business Operations and Strategy
NBCUniversal
  • FIRESIDE CHAT: A CONVERSATION WITH ED RENICKER AND BILL KOENIGSBERG

Bill Koenigsberg

President, CEO and Founder
Horizon Media
  • NEXT BIG BREAKTHROUGHS FOR TV

Brad Parobek

 Senior Vice President Sales Americas
Friend MTS
  • [BREAKOUT SESSION] UP CLOSE WITH MILLENNIALS AND GEN Z

Maxwell Stainback

VP Product Management
Comp Trading LLC
  • [BREAKOUT SESSION] UP CLOSE WITH MILLENNIALS AND GEN Z

Zac Schwartz

Product Manager
Capital One
  • [BREAKOUT SESSION] DEMOS ARE DEAD. LONG LIVE THE AUDIENCE!

Robert Reimer Uy

Senior Director, Data Analytics
a4 Media
  • MAKING THE CONNECTION: WHICH SHOWS ARE RESONATING NOW – AND WHY

Sarah Tomassi Lindman

SVP Content Planning
Freeform
  • [BREAKOUT SESSION] NEW METHODS OF OPTIMIZING CONTENT ACROSS PLATFORMS

Robin Chacko

SVP, OTT and Product Marketing
Starz
  • THE LATEST IN EMERGING VIDEO OPPORTUNITIES

Mark Young

Head of Global Strategy & Business Development
Fandango
  • [BREAKOUT SESSION] TV (LITERALLY) EVERYWHERE! DIGITAL OUT OF HOME

Irina Zeltser

Managing Director
Talon Outdoor
  • CASE STUDY: FUNIMATION PRESENTED BY LISTENFIRST MEDIA

Meghan Cahill

VP, Client Success
ListenFirst
  • CASE STUDY: FUNIMATION PRESENTED BY LISTENFIRST MEDIA

Marshall Wright

Senior Director, Head of Audience Development
Funimation
  • WINNING OTT STRATEGIES

Sahil Patel

Reporter
The Wall Street Journal
  • TRIVIA: YOU CALL YOURSELF A NEW YORKER? HOSTED BY NY1'S PAT KIERNAN

Pat Kiernan

Morning Anchor
Spectrum News NY1 New York City
  • OTT: IT'S AN AVOD WORLD

Elgin Thompson

Managing Director, Technology Investment Banking
JMP Securities
  • THE LATEST IN EMERGING VIDEO OPPORTUNITIES

Tracey Zane

Senior Director, Social Video Content
Condé Nast Entertainment
  • WINNING OTT STRATEGIES

Rich Calacci

Chief Revenue Officer
Pluto TV
  • [BREAKOUT SESSION] UP CLOSE WITH MILLENNIALS AND GEN Z

Mariel Schneider

Solutions Manager, Vitech Systems Group
  • NEXT BIG BREAKTHROUGHS FOR TV

Joshua Ahearn

Senior Offering Manager, Esports & Sports Platform for IBM Watson Media
IBM Watson
  • [BREAKOUT SESSION] UP CLOSE WITH MILLENNIALS AND GEN Z

Suzannah Bergstein

Mt. Sinai medical school student
  • [BREAKOUT SESSION] TV (LITERALLY) EVERYWHERE! DIGITAL OUT OF HOME

Mike Fisher

VP, Head of Advanced TV & Video
MediaMath
  • LUNCHEON PRESENTATION: TVSQUARED

Andrea Zapata

VP, Data Innovation & Insights
Comcast Spotlight
  • LUNCHEON PRESENTATION: TVSQUARED

Alberto Corral

Senior Director of Marketing and Business Development
UNTUCKit
  • [BREAKOUT SESSION] NEW METHODS OF OPTIMIZING CONTENT ACROSS PLATFORMS

Angela Massie

VP, Live Storytelling
The Weather Channel television network
  • LIVE WITH THE BRANDS

Marisa Thalberg

Former Global Chief Brand Officer; Strategic Advisor Yum! Brands
Taco Bell
  • OTT: IT'S AN AVOD WORLD

Bob Ivins

Chief Data Officer
NCC Media

2019 Agenda*

Monday, Sep 09

  1. 10:30 am - 11:00 am

    REGISTRATION & NETWORKING

  2. 11:00 am - 11:50 am

    INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020

  3. 11:50 am - 12:10 pm

    KEYNOTE: UNIVISION CEO VINCENT SADUSKY

  4. 12:10 pm - 12:55 pm

    WINNING OTT STRATEGIES

  5. 12:55 pm - 1:45 pm

    NETWORKING LUNCH

  6. 1:25 pm - 1:35 pm

    LUNCHEON PRESENTATION: TVSQUARED

  7. 1:45 pm - 2:30 pm

    BEHIND THE DEAL

  8. 2:30 pm - 3:15 pm

    LEVERAGING THE BRANDED REVOLUTION

  9. 3:15 pm - 3:25 pm

    TRIVIA: YOU CALL YOURSELF A NEW YORKER? HOSTED BY NY1'S PAT KIERNAN

  10. 3:25 pm - 3:45 pm

    NETWORKING BREAK

  11. 3:45 pm - 4:20 pm

    [BREAKOUT SESSION] TV (LITERALLY) EVERYWHERE! DIGITAL OUT OF HOME

  12. 3:45 pm - 4:20 pm

    [BREAKOUT SESSION] DEMOS ARE DEAD. LONG LIVE THE AUDIENCE!

  13. 4:20 pm - 4:35 pm

    FIRESIDE CHAT: A CONVERSATION WITH ED RENICKER AND BILL KOENIGSBERG

  14. 4:35 pm - 5:05 pm

    LIVE WITH THE BRANDS

  15. 5:05 pm - 6:05 pm

    COCKTAIL PARTY PRESENTED BY GAMUT

Tuesday, Sep 10

  1. 8:30 am - 9:00 am

    BIG BREAKFAST: THE CHANGING ROLE OF BRANDS

  2. 9:00 am - 9:30 am

    NEXT BIG BREAKTHROUGHS FOR TV

  3. 9:30 am - 10:00 am

    THE EXPERIENTIAL TRANSFORMATION

  4. 10:00 am - 10:35 am

    [BREAKOUT SESSION] MEASUREMENT FOR PROGRAMMERS

  5. 10:00 am - 10:35 am

    [BREAKOUT SESSION] FINDING THE NEXT REALITY STAR

  6. 10:35 am - 10:55 am

    THE BIG CUP OF JOE BREAK

  7. 10:55 am - 11:40 am

    MAKING THE CONNECTION: WHICH SHOWS ARE RESONATING NOW – AND WHY

  8. 11:40 am - 12:25 pm

    MEASUREMENT MATTERS

  9. 12:25 pm - 12:45 pm

    A CANDID CONVERSATION WITH GROUPM’s LYLE SCHWARTZ

  10. 12:45 pm - 1:30 pm

    NETWORKING LUNCH

  11. 1:30 pm - 2:30 pm

    OTT: IT'S AN AVOD WORLD

  12. 2:30 pm - 2:45 pm

    CASE STUDY: FUNIMATION PRESENTED BY LISTENFIRST MEDIA

  13. 2:45 pm - 3:15 pm

    THE LATEST IN EMERGING VIDEO OPPORTUNITIES

  14. 3:15 pm - 3:50 pm

    [BREAKOUT SESSION] UP CLOSE WITH MILLENNIALS AND GEN Z

  15. 3:15 pm - 3:50 pm

    [BREAKOUT SESSION] NEW METHODS OF OPTIMIZING CONTENT ACROSS PLATFORMS

  16. 3:50 pm - 4:30 pm

    TURNING FANS INTO SUPERFANS

*Agenda subject to change.

WHO ATTENDS?

Who Should Attend?

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!
PRESENTED BY:

That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.