Powered By Cynopsis Media

CYNOPSIS Presents

The only conference to connect the dots between networks, brands, agencies and tech to grow your business in the new TV landscape.

September 23-24, 2020
ThreeSixty NYC

overview

It’s been a roller coaster time for the media community – the COVID-19 pandemic has disrupted every corner of an already fast-evolving business. So how do we position ourselves for a post-coronavirus world?

Cynopsis’ second annual That Big TV Conference will be the only conference to bring key executives from networks, agencies, distributors, measurement and technology companies together to explore how networks can best deliver for advertisers, brands can adapt their messaging in a world where values matter more than ever, and distributors can capitalize on an environment that has seen TV usage climb significantly. We’ll focus on linear as well as streaming models, local and national TV, new measurement tools, and the most exciting new ad technology and strategies, to help set the industry on the best path moving forward.

Check out the photos from Cynopsis’ 2019 conference.

Sponsored By:

Gamut Total
New York Interconnect
Premion
1 Impressive City
2 Impactful Days
30 Must-Attend Sessions
100 Insightful Speakers
400 Brand, Agency & Media Execs

2020 Agenda

Wednesday, Sep 23

  1. 10:00 am - 10:45 am

    Registration

  2. 11:00 am - 11:15 am

    State of the Media Landscape

  3. 11:15 am - 11:55 am

    Grading the OTT Models

  4. 11:55 am - 12:15 pm

    Advertisers and AVOD: Fireside Chat

  5. 12:15 pm - 1:00 pm

    Networking Lunch

  6. 1:00 pm - 1:30 pm

    Content Discovery

  7. 1:30 pm - 2:00 pm

    [Breakout Session] Get Smart(er)

  8. 1:30 pm - 2:00 pm

    [Breakout Session] Direct to Consumer: Get in Touch

  9. 2:00 pm - 2:25 pm

    Trivia Game - Sponsored by: NYInterconnect

  10. 2:25 pm - 2:50 pm

    What Advertisers Want – and Need – In a Cross-platform Measurement Solution

  11. 2:50 pm - 3:20 pm

    [Breakout Session] The Big Deal About Big Data

  12. 2:50 pm - 3:20 pm

    [Breakout Session] The New Viewer Behavior

  13. 3:20 pm - 3:50 pm

    Networking Break

  14. 3:50 pm - 4:20 pm

    The Marketers Speak

  15. 4:20 pm - 5:20 pm

    Cocktails - Sponsored by: Gamut Total

Thursday, Sep 24

  1. 9:30 am - 10:00 am

    Registration

  2. 10:00 am - 10:20 am

    Keynote

  3. 10:20 am - 11:00 am

    Attribution: It’s Complicated.

  4. 11:00 am - 11:30 am

    [Breakout Session] Attribution Secrets for the Programmer

  5. 11:00 am - 11:30 am

    [Breakout Session] The State of Multi-touch Attribution for Agencies

  6. 11:30 am - 11:45 am

    Networking Break

  7. 11:45 am - 12:15 pm

    Experiential Marketing

  8. 12:15 pm - 12:45 pm

    Big Deals in Big Data

  9. 12:45 pm - 1:30 pm

    Networking Lunch

  10. 1:30 pm - 2:15 pm

    Monetizing Content through OTT

  11. 2:15 pm - 2:45 pm

    [Breakout Session] Tools that Work in the OTT Universe

  12. 2:15 pm - 2:45 pm

    [Breakout Session] T-Commerce

  13. 2:45 pm - 3:10 pm

    Networking Break

  14. 3:10 pm - 3:40 pm

    Understanding the Multicultural Audience

  15. 3:40 pm - 3:45 pm

    Closing Remarks

Venue

ThreeSixty°

10 Desbrosses Street
New York, NY 10013
212.625.2600

Addressing Coronavirus Concerns
We are keeping the health and safety of our attendees top of mind as we prepare for a successful Fall conference. 

We are working closely with the venue to coordinate increased disinfection efforts, deployment of hand sanitizers, frequent re-cleaning of high traffic areas/surfaces and other safety precautions. We continue to monitor the COVID-19 situation via the Centers for Disease Control (CDC) and New York’s Department of Health and Human Safety. Future updates will be posted here & communicated to all registered attendees.

Directions:

  • Subway: Take the 1, A, C, or E train.
  • Recommended Parking: Quick Park (32 Desbrosses St between Washington & West St)

Accommodations near the venue.

WHO ATTENDS?

Who Should Attend?

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!

A sample of companies who attended in 2019

Hyundai
360i
U.S. Polo
A+E Networks
Jaguar Land Rover
Amazon
GroupM
New York Life Insurance Company
Amazon Fire TV
Horizon Media
Facebook Watch
hulu
UNTUCKit
Anheuser-Busch
Campbell's
IBM Watson
Talbots
Awesomeness
CBS Interactive
Starcom
Publicis Media
Discovery
NBCUniversal
Condé Nast Entertainment
Canvas Worldwide
AMC Networks
Corus.
L'Oreal
Crown Media Family Networks
The Players' Tribune
Yum Brands
Jukin Media
Comedy Central
Group Nine Media
OMD
Cartoon Network
Freeform
Capital One
Starz
Forbes
Coalition for Innovative Media Measurement (CIMM)
Gamut
Newsy
El Rey Network
ReedPop/NY Comic Con
Twitter
Samsung
Meredith
Karlen Williams Graybill Advertising, Inc
Scout
Refinery29
MediaMath
knect365
Turner
Walton Isaacson
Viacom
HomeAdvisor
REELZ
Spark Foundry
The Knot Worldwide
Truly Original
Shakey's
Viral Nation
Jungle Creations
Video Advertising Bureau (VAB)
Univision
WarnerMedia
Adobe
Sinclair Media Networks
Axios
World Poker Tour
insp
Snap Inc
VMLY&R
Barrington Media
Brand USA
PEOPLE
Icon Media Direct
Pluto TV
Jupiter Entertainment
Lemonade
Talon Outdoor
Next Gen
Atari
Omni Advertising
Combe
Comcast Spotlight
United Talent Agency
Fandango

Pricing

Full-Conference Pass

  • Super Early Bird Rate

    $995
    Valid until
    May 20, 2020
  • Early Bird Rate

    $1,195
    Valid until
    July 01, 2020
  • Regular Rate

    $1,395
    Valid until
    August 12, 2020
  • On-site

    $1,595
    Valid until
    September 24, 2020

All-Access Pass**

  • Super Early Bird Rate

    $1,695
    Valid until
    May 20, 2020
  • Early Bird Rate

    $1,895
    Valid until
    July 01, 2020
  • Regular Rate

    $2,095
    Valid until
    August 12, 2020
  • On-site

    $2,295
    Valid until
    September 24, 2020

Group rates are available: Don’t go it alone—bring your team! Groups of 4 or more will receive up to 15% off registration rates.

**An All-Access Pass includes: all conference sessions & breakouts, enlightening keynotes, all networking, all meals, meetings with solution partners, entry to Top Women in Media Awards Gala (Thursday at 6pm).

One Day Pass

  • One Day Pass

    $697.50
    Valid until
    September 24, 2020
PRESENTED BY:

That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.