03/02/20: Tony Romo inked a record deal to remain at CBS as an NFL analyst



Monday March 2, 2020

The Tony Romo sweepstakes has reportedly ended, with multiple reports throughout Friday stating that CBS will retain the former Cowboy for its NFL broadcast booth in a long-term deal. The deal, reported to span three-years, would be worth $17 million, according to the New York Post, which would rank as the highest-paid NFL analyst in television history. In addition, provided the NFL extends its rights deal with CBS, Romo’s deal extends by seven additional years, even if the new rights deal is for a term shorter than seven, per ESPN.


Speaking of deals, NBC Sports Group and Dorna Sports entered into a new, multi-year media rights agreement in which NBC Sports picks up rights to present all MotoGP races across its platforms beginning in 2020. NBC Sports opens the 2020 MotoGP calendar with coverage of the Qatar Grand Prix from Losail International Circuit on March 8 at 12:30p on NBCSN, the first of 20 MotoGP races that will air on NBC and NBCSN in 2020. “Our agreement with MotoGP further cements NBC Sports as the Home of Motorsports and enhances our comprehensive racing portfolio,” said Jon Miller, President, Programming, NBC Sports and NBCSN. “We’re excited to bring MotoGP to viewers across the country and showcase the world’s premier motorcycle road racing series.”

CBS Sports Network extended its ties with Infront Moto Racing for another three years, keeping the FIM Motocross World Championship air in the United States. In 2020, CBS Sports will bring US MXGP fans coverage that will include the 2020 Monster Energy FIM Motocross of Nations, taking place in Ernée, France and begins with the opening round of the 2020 FIM Motocross World Championship in Matterley Basin, for the MXGP of Great Britain.

CNN reports that the National College Players Association asked the NCAA to consider playing the men’s and women’s basketball tournaments without crowds due to coronavirus worries. “In regard to the NCAA’s March Madness Tournament and other athletic events, there should be a serious discussion about holding competitions without an audience present,” the NCPA said in a statement Saturday. In response to the request, the NCAA said it is monitoring developments with the coronavirus outbreak.

ESPN announced that legal analyst and host Ryan Smith signed a new multiyear contract extension that will see him continues his duties as a legal analyst, a host on Outside the Lines and SportsCenter and a correspondent on E:60. Smith will also continue as a contributor on ABC News.

NFL Network reported on Friday that its coverage of the NFL Scouting Combine Presented by Verizon in primetime saw an average of 322K overall viewers and 141K P18-49 viewers. Day one was up 119% overall and up 71% in P18-49, over last year’s opening day coverage on NFL Network to rank as the most-watched day one and most watched weekday coverage of the NFL Scouting Combine among overall viewers on record.

Speaking of the NFL, the league announced that the Arizona Cardinals would serve as the home team for the NFL’s game in Mexico in this year. The Cardinals will return to Mexico for the first time since they played in the NFL’s inaugural international regular-season game against the San Francisco 49ers in 2005, with this year’s game played at Estadio Azteca.

MSG Networks announced the debut of its firstever “Music Week” takeover, featuring a full week of content that will highlight the intersection of music and sports. During the week-long initiative, MSG Networks will put a spotlight on the way the music industry crosses over into the sports world and how its relationship extends beyond the court and ice. The content will include current players discussing the songs and the artists that they listen to today, providing viewers with an inside look at the playlist of some of their favorite athletes.

Cynopsis Sports Awards Breakfast
April 23, NYAC-NYC | Sponsored by: Twitch

As your go-to source for sports media news, we look forward to hosting the ultimate sports industry breakfast!
Join your peers as we raise a glass to a year marked with intense competition, historic telecasts and exciting new ways to cover/view the games. Finalists will be announced next week (stay tuned), but we are excited to announced a few of our luminary honorees:

NAVIGATOR AWARD: Mark Silverman Fox Sports


The ATP and FedEx Express locked in a sponsorship renewal that will see the shipping giant remain an ATP Platinum partner, while becoming the new title sponsor of the ATP Rankings. As part of the agreement, FedEx will continue to offer an on-site presence at tournaments throughout the season, while also leveraging opportunities to engage with viewers across mainstream and digital platforms. With a focus on activation around the FedEx ATP Rankings, FedEx will also become the presenting sponsor of the ATP World No. 1 trophy ceremonies, presented annually at the season-ending Nitto ATP Finals.

The USGA unveiled its new U.S. Open brand platform, “From Many, One,” celebrating the nearly 10,000 golfers who will try to qualify for the championship, the 156 who will play and the one who will be crowned U.S. Open champion. “Our goal was to develop a distinct and powerful brand platform that allows us to celebrate what makes our championship unique and to tell the stories that drive our audiences to attend, watch and engage with the U.S. Open year-round,” said Craig Annis, chief brand officer of the USGA. “Given that the U.S. Open drives nearly 75 percent of the USGA’s revenue, the success of the championship directly impacts the work we do to support millions of golfers who enjoy the game.”


Sinclair Broadcast Group reportedly called a temporary truce to keep the FOX Sports RSNs and YES Network on YouTube TV while the two sides work on a longer-term carriage agreement. YouTube TV had previously notified customers that the channels might be dropped, stating that “This is a reflection of the rising cost of sports content,” in a tweet. “You may have noticed several other TV services have also decided to remove Fox Regional Sports Networks from their lineups.” Sinclair responded by stating that the company offered to lower fees in order to keep the channels on the platform.


DreamHack is moving its winter festival to Madrid where the new DreamHack Madrid will run Dev. 10-13 at the IFEMA. DreamHack Madrid will host a number of international esports tournaments, including the last DreamHack Open stop of the year. DreamHack Open is a part of the ESL Pro Tour, which was announced by DreamHack and ESL in 2019. DreamHack Open Madrid will have eight top-level CS:GO teams competing for the $100,000 prize pool and will be broadcasted through official DreamHack streaming channels as well as through media partners throughout the world. The Madrid festival will also feature the last stop of the Hearthstone Masters Tour with a massive $250,000 prize pool.

Counter-Strike: Global Offensive platform HLTV.org was acquired by Better Collective, a sports betting media company. The acquisition includes HLTV.org, which serves as a leading publication for CS:GO esports in the industry, as well as Danish CS:GO community platform dust2.dk.

The 7Sports arm of German commercial broadcaster ProSiebenSat.1 inked a deal to keep ESL rights through 2022. In addition to owning exclusive television rights in Germany, Switzerland and Austria, 7Sports picked up global digital rights for its esports.com portal, which will be rolled out globally this year.


Jeff Medders was named President and General Manager of The Cowboy Channel. Medders brings over 29+ years working on projects such as the WNFR, ProRodeo Tour, Cinch High School Rodeo Tours, (which airs on RFD-TV).

John Brenkus was named Chief Brand Officer of Kill Cliff, makers of all-natural energy drinks. The six-time Emmy-Award winning creator, host and producer of ESPN Sport Science will now focus on “reinventing” the marketing role at Kill Cliff.


Texas Tech/Baylor on ESPN at 9p.

The 2020 Cynopsis Measurement & Data Conference

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On This Day
1962: Wilt Chamberlain scores 100 points.

In the Know
For which university did Wilt Chamberlain play? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
What team is the current NWSL Champion? Answer: North Carolina Courage. Kudos: Michael Ritz-Lenox Advisors/NY; Tim Gardner-Endeavor/NY; Brandon Morales-NYU/NY; Andy Pittman-TAMU/College Station; Lorrie Shilling/El Segundo; Tom Moore-Kalt Productions/LA; Anne Wettig-FOX/FOX Sports S&P/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

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Chris Pursell
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Resp for managing UNC-TV’s email marketing channel incl communicating the brand through email campaigns, promoting shows and other station priorities. BA deg in mktg. Full info apply HERE (3/13)

Resp for mngng website platform including development/execution of web strategy designed to communicate the brand, promote shows and other station priorities and engage audiences and more. BA Deg 2 yrs relevant exp. Full info apply HERE (3/13)

Glass Entertainment Group/Bala Cynwyd PA: Track and complete all contracts w/networks, talent and clients. Supervise all release materials & prod contracts w/third parties involved in our productions. 5yrs legal exp as well as 1yr of entertainment law experience req’d. Full info/apply HERE (3/13)

Endeavor/Beverly Hills CA:
Using the research from analyzing TV (brdcst, cable, OTT) content, digital & social media to dvlp sales, mktg & prgrmng strategies & materials. 2+yrs work exp @ media co. (TV network, studio, SVOD service or ad agency) or research supplier. Solid knwldg of ad-supported TV. Full info HERE (3/13)

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Resp for focusing on domestic initiatives, incl video, digital & outreach projects for Sesame Street & other properties. Social science rsrch lab & working directly w/preschool-age children exp. 3 yrs exp at non-profit, academic or educationally-oriented institution. Full info HERE (3/12)

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Design/implement wide-ranging communications plan for BBC Studios production unit. Raise our profile of the business and its executives thru industry PR activities & publicity – incl trade press and award campaigns. Min 6-8 yrs exp in industry and/or field. Full info HERE (3/11)

Proven media strategist to develop plans that are both strategic and data-driven, with the goal of acquiring consumers to watch the various Discovery networks on our emerging direct-to-consumer platforms. 2+ yrs media planning experience required. Full info HERE (3/11)

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Producer to Write engaging/accurate copy quickly. High-level knowledge of the Adobe Creative Cloud Editing Suite, After Effects, file-based prod workflows, on camera interview techniques, well as camera technology, lighting & audio. 2-3 yrs exp in brdcst journalism. Full info HERE (3/10)

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Collaborate on the creation of promotional content for NBC Sports. Candidate should bring an exciting, vibrant approach to the content creation team. Highly qualified story tell w/min 5 yrs brdcst or cable network prod exp. Full info HERE (3/10)

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