Monday September 27, 2021 Ross Greenburg has won more major awards for sports production than anyone in the business. In addition to Directing and Producing Bob Costas’ current project for HBO “Back on The Record,” the 56-time Emmy Award winner just directed and produced Extra Innings from 9/11: 20 Years Later – a […]
Friday September 24, 2021 The WNBA regular season wrapped up with big gains for the league on ESPN networks, as matchups delivered an average of 306,000 viewers. That is good for a 49% rise over 2020 regular season numbers and is up 24% over 2019. The postseason is now underway, with the semifinals set to […]
Thursday September 23, 2021 Good morning! This is your weekly Esports Brief. TwitchCon is back, as Twitch formally unveiled plans to return to in-person (although remaining “flexible”) events for the gathering in 2022 with date for both North American and European TwitchCons revealed via Twitter. North American TwitchCon will take place in San […]
Wednesday September 22, 2021 Unified Heavyweight Champion of the World Anthony Joshua OBE inked a new “career-long” promotional deal that will keep him with Eddie Hearn’s Matchroom Boxing. The IBF, WBA, WBO and IBO face will put his crowns on the line against former Undisputed Cruiserweight king Oleksandr Usyk at Tottenham Hotspur Stadium […]
Monday September 20, 2021 With the new NFL season comes the launch of USAA’s new and highest-profile NFL campaign to date, according to the company. The Official Insurance Sponsor of the NFL and NFL Salute to Service Partner is turning to someone who is not a USAA member or eligible for USAA membership […]
Friday September 17, 2021 The 2021-22 NHL season locked in its national television schedule for ESPN and Turner. The Walt Disney Co. will carry 103 games across ESPN, ESPN+, Hulu and ABC, with 75 games running on ESPN+ and Hulu, 28 airing exclusively on ESPN and ABC and 1,000 out-of-market games available on […]
Thursday September 16, 2021 Good morning! This is your weekly Esports Brief. ESL cemented plans for the ESL Pro Tour circuit, lining up a slew of events for its CS:GO slate for the remainder of 2021 as well as for 2022, marked by changes to the structure of the ESL Pro Tour circuit, […]
Wednesday September 15, 2021 NBA MVP Stephen Curry and his Unanimous Media banner have struck a multi-year deal with Comcast NBC Universal. It includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids and family content. Curry will also partner with other brands across […]
Monday September 13, 2021 Anchored by a one-two combo of both great matches/games as well as the company’s most comprehensive college football creative campaign, FOX Sports is off to a red-hot start to the college football season, notching big gains for both weeks on the field. One of this season’s campaign’s centerpieces is […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5