CynopsisDigital Good morning. It’s Wednesday October 25, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER Ad Specs: Ad specs (short for advertising specifications) are the technical requirements for ad creative that a publisher will accept on its site. Ad specs include details such as file […]
CynopsisDigital Good morning. It’s Tuesday October 24, 2017 and this is your your first early morning Digital briefing. TODAY’S CODEBREAKER CPI (Cost-Per-Install): CPI (cost-per-install) is an advertising method that only charges advertisers each time their app is downloaded. JUST IN Snapchat parent Snap Inc. may have grossly overestimated […]
CynopsisDigital Good morning. It’s Monday October 23, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER MIPS: MIPS is short for million instructions per second. It’s a measure of the raw speed of a computer’s processor. JUST IN Well that can’t be a good […]
CynopsisDigital Good morning. It’s Friday October 20, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Co-Viewing: Traditionally a linear TV term, co-viewing has taken on importance in the world of connected-TV as well. The phrase refers to any instance in which multiple people are watching […]
CynopsisDigital Good morning. It’s Thursday October 19, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Near Field Communication (NFC): Near field communication, or NFC, is a short-range wireless connectivity standard that uses magnetic field induction to allow communication between devices when they’re brought close together […]
CynopsisDigital Good morning. It’s Wednesday October 18, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Abandonment (e-commerce): In e-commerce, abandonment is a term that’s used to describe a visitor who leaves a page before taking a desired action. One example is “shopping cart abandonment,” where customers add items […]
CynopsisDigital Good morning. It’s Tuesday October 17, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Scalability: When used in the context of social media, scalability refers to the audience reach that’s available to marketers via social media platforms. JUST IN… Netflix beat Wall […]
CynopsisDigital Good morning. It’s Monday October 16, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Media Mix: The phrase media mix refers to the various advertising channels through which a company communicates to an audience. A basic plan for a media mix outlines the amount of […]
CynopsisDigital Good morning. It’s Friday October 13, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Tracking URL: A tracking URL is a special URL that’s used to track certain elements when a link is clicked on. Tracking URLs are most frequently designed to track elements of […]
CynopsisDigital Good morning. It’s Thursday October 12, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Last Click Attribution: Last click attribution is a web analytics model in which the “last click” – i.e., whichever digital ad or site touched a consumer most recently – gets the […]
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