MIPS: MIPS is short for million instructions per second. It’s a measure of the raw speed of a computer’s processor.
Well that can’t be a good sign. As first reported by Business Insider, Snapchat parent Snap Inc. has fired eighteen employees in its recruiting division. The company confirmed the cuts, but hasn’t commented further. Snap is planning to slow hiring in 2018, according to an internal company email from CEO Evan Spiegel. (BI saw parts of the email, which was sent in September.) News of the layoffs comes weeks after Snap fired about a dozen employees who had helped build Spectacles, the company’s video-recording glasses. By slowing down its hiring (and trimming its existing workforce), Snap is likely looking to control its costs – and, perhaps more importantly, calm the nerves of investors, who have seen the company’s stock fall about 28% within the last six months. The company has also reported underwhelming revenue figures, generating $181.7 million in revenue during its most recent quarter – a lower number than Wall Street had projected.
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in Cynopsis’ latest webinar
Join us on Monday, November 13 at 12:30 PM as George Ivie, CEO and Executive Director of the Media Rating Council and Bill Tucker, EVP of the Association of National Advertisers share goals for having a holistic media measurement ecosystem that gives every medium equitable value. You’ll learn the key standards that will impact your client campaigns, all angles on cross media measurement, the latest in view ability standards and more.
Just over two weeks ago, AMC started looking for a brand to purchase six-second ads during season eight of The Walking Dead. Long popular on digital platforms like YouTube, six-second ads had never appeared in a linear scripted show before. But AMC has now found a buyer: Microsoft’s Xbox. The company has picked up the six-second spots that were available for The Walking Dead’s second and third episodes. Those episodes will debut on October 29 and November 5, respectively. The company had previously purchased a sixty-second spot, promoting the Xbox One X console, which aired during yesterday’s premiere. Xbox is also sponsoring the “next on Walking Dead” previews for the eight episodes making up the first half of the new season.
Democratic senators Amy Klobuchar and Mark Warner unveiled new legislation that would require online political ads to follow the same disclosure rules as those that run on TV, radio, or satellite platforms. The proposal comes in the wake of revelations that Facebook, Twitter and Google ran Russian-bought political ads during the 2016 election. The bill, dubbed the Honest Ads Act, was also co-sponsored by Republican John McCain. Under the bill, online platforms with over fifty million monthly views would have to keep a public file of the digital copy of any political ad; a description of the audience that the ad is targeting; the number of views that the ad generates; the rates charged; the dates and times of publication; and, perhaps most importantly, the ad-buyer’s contact info. The bill would apply to any entity that bought more than $500 worth of political ads during a given cycle. The Senate Intelligence committee has planned a November 1 hearing on the issue; reps from Facebook, Twitter and Google have been invited to testify.
OTT + SVOD
According to a report from Android Authority, AT&T has partnered with Motorola to create a new smartphone-controlled device that can stream the DirecTV Now live television service directly to a TV. The new device – a dongle that plugs into a TV – comes as part of Moto Mods, Motorola’s phone accessories program. The new DirecTV Now product reportedly won’t require a Wi-Fi connection.
APPS + PLATFORMS
The Amazon Echo and Google Home have another smart speaker to compete with. The newest entry into the space, called the Invoke, uses Microsoft’s Cortana assistant. The speaker comes from Harman Kardon, the audio electronics company owned by Samsung. The new device costs $199.
For a 24-hour period from Friday to Saturday, The Weather Channel’s digital properties (weather.com and the Weather Channel app and) devoted all of their editorial space to the ongoing crisis in Puerto Rico. The U.S. territory is still reeling from Hurricane Maria, which struck over a month ago. The headlines blanketing The Weather Channel’s digital properties included “America, This is Still Happening,” “People Still Desperate for Drinking Water,” and dozens of others. The company said it was trying to highlight “how much still needs to be done.”
Facebook’s Messenger now lets users send and receive payments to friends using PayPal. The update will also include a new customer service bot, which PayPal will use to handle questions and requests for help. Since last year, Messenger users had already been able to use PayPal in transactions with merchants (as opposed to friends). PayPal says that About 2.5 million users have linked their PayPal accounts with Messenger so far; with the new updates, the company says it expects that number to grow.
Yet another media figure has been fired for sexual harassment. Lockhart Steele, the Editorial Director of Vox Media, faced allegations from a former Vox employee. Vox CEO Jim Bankoff announced Steele’s termination – effective immediately – in a staff memo. According to Bankoff, Steele admitted to the conduct that he was fired for. Steele joined Vox in 2013, as part of the company’s acquisition of the real-estate blog Curbed Network. Steele had been Curbed’s founder and CEO.
UPCOMING DIGITAL PROGRAMMING…
… for the week of Monday, October 23, through Sunday, October 29
– People Now at People.com, Monday-Friday at 8:30 AM ET and 11:30 AM ET. Guests include actor Taylor Kitsch (Paramount Network’s Waco), actress JoAnna Garcia Swisher (ABC’s Kevin (Probably) Saves the World), and comedian Lisa Lampanelli (Stuffed, an off-Broadway show)
– Netflix: Jack Whitehall: At Large, a new comedy special, debuts Tuesday, October 24
– Netflix: Both seasons of Wanted, an Australian crime drama, make their U.S. debut on Tuesday, October 24
– Amazon Video: Fearless, a six-episode British legal thriller, debuts Friday, October 27
– Netflix: Joan Didion: The Center Will Not Hold, a new documentary, debuts Friday, October 27
– Netflix: Season 2 of Stranger Things debuts Friday, October 27
Who plays Dylan Maxwell, the teenager accused of vandalism, in the recently-released Netflix mockumentary American Vandal? (Hint: He’s the creator and star of the LifeAccordingToJimmy YouTube channel.) (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Raven-Symoné had a one-episode cameo in the latest season of a Netflix series. Her character – a fictionalized version of herself – gave the third-degree to a TV chef who’d been accused of harassing women. What was the series? Answer: Master of None. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Angela Taylor-Inspiration Ministries/SC, Stephanie Ann-Inside Lacrosse/MD, David Westberg-SAG-AFTRA-Federal Credit Union/CA, Curtis Smith-Stage 3 Productions/PA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and David Grossman-Twitter/NY
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The Cynopsis Short Form Video Festival
Submit your content by this Friday, the 27th at 11:59pm EDT
This inaugural awards program is open to all individuals and teams worldwide and vendors are also eligible to complete on behalf of a client. Winning videos will be screened at our festival in March in NYC and this must-attend industry event will be enhanced by the jurors, who are some of the brightest executives and creators in the business.
SHORT FORM SPOTLIGHT
Judah Friedlander is one of the funniest comics working today – and like every other comedian currently drawing breath, he’s getting a Netflix special. Called America Is the Greatest Country in the U.S., it debuts on October 31. Check out the trailer here.
|Diane K Schwartz
Senior Vice President
Media Communications Group
|Cynopsis Ad Sales
Mike Farina | 203-218-6480
|Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
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JOB OPENING: DIGITAL/TV SALES COORDINATOR/Univision/Chicago: Highly motivated Digital & TV Sales Coord w/ exc interpersonal skills resp to assist acct execs & mgrs w/in the sales dept w/daily acct maint in all aspects of the order process. Prior exp sales, mktg in related field or industry pref’d. Full info/apply HERE (10/27)
JOB OPENING: LOCAL SALES MGR/WVIT/Hartford CT: Local Sales Manager w/min 5 yrs previous broadcast/radio/print advertising experience to lead a team of Account Execs. Working knowledge of Nielsen audience data. Full info/apply HERE (10/25)
JOB OPENING: VP NATIONAL AD SALES/INSP/Open location: Growing nat’l ntwk seeks VP to mng agency relationships w/planners/buyers, dev new business w/clients direct & agency. Must exceed short form revenue; assist sponsorship sales for orig prgming. 3-5 yrs sales exp pref’d. Netwk exp a must. Full info/apply HERE (10/25)
JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E Networks/NY: Develop & manage all paid social media campaigns to drive engagement & increase visibility of programs across the entire portfolio. 5+ yrs. of digital media plng experience. Apply: HERE (10/24)
JOB OPENING: ACCT EXECUTIVE/Stage 13/Burbank: Dvlp deep relationships w/clients to deliver against specific sales targets, while delivering exceptional mktg solutions & highest levels of client service w/top tier brand partnerships & prgrms w/in a new premium content. 3-5 yrs’ exp dig media sales. Apply HERE (10/24)
JOB OPENING: LOCAL SALES MGR/ KNSD (NBCUOTS)/San Diego: Manage and develop Account Managers within the Sales Department training & motivating the team to surpass rev targets. Min 5 yrs of previous brdcst/radio/print advertising exp. Full info/apply HERE (10/24)
JOB OPENING: SR RESEARCH ANALYST AD SALES/GSN/NY: 2yrs exp in Media (TV, Digital, Social, CBL) Knowledge/Skill in (Nielsen NPower, Nielsen AdViews, comScore, Rentrak, Wide Orbit, Custom Show & Simmons) Microsoft Suite (Word, PowerPoint & Excel) Detail Oriented. Send res and CL to [email protected] (10/23)
JOB OPENING: PRODUCTION COORD/UP/ATL: Provide creative & admin supprt to SVP, Prod. & Dev.; mgt prod. sched; deliver treatments, scripts, rough cuts, etc.; serve as liaison to Ad Sales Exec & prod. companies; At least 1 yr exp. in T.V. or film prod. Strong verbal, written & org skills. Full info/apply HERE (10/23)
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