Solving the Digital Ad Measurement Challenge

Monday, November 13 12:30PM ET
$349 per site – invite your team!

For questions, please contact Trish Pihonak (trish@cynopsis.com).

According to the IAB, last year was the first time digital ad spend totaled $72 billion, surpassing that of TV at $67 billion. But although usage is on the rise, management of digital ad growth is complex and confusing. The reason? A lack of consistent metrics, resulting in publishers and networks not having a full and accurate view of this ecosystem. That is why standards are so critical, helping marketers to better understand the value of every dollar that they spend. 

In the November 13 webinar, “Solving the Digital Ad Measurement Challenge,” George Ivie, CEO and Executive Director of the Media Rating Council, will share perspectives and goals for having a holistic media measurement ecosystem that gives every medium in the mix equitable value.  Together with key players from 3MS (Making Measurement Make Sense) representing the agency, advertiser and publisher sides, the webinar will detail best practices at this specific moment in time, that you can use on a daily basis.

Key takeaways:

  • What are the key standards today and how they will impact your client campaigns
  • What you need to know and what you need to do to be ready for cross media measurement
  • The latest thinking in viewability standards – and beyond

 

Meet Our Executive Panel

George Ivie
CEO & Executive Director
Media Rating Council
Bill Tucker
EVP
Association of National Advertisers
Louis Jones
EVP, Media & Data Practice
American Association of Advertising Agencies

Meet Our Moderator

Lynn Leahey
Editorial Director
Cynopsis Media

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

CynCity

Cynsiders

Instagram