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TODAY’S CODEBREAKER
CPI (Cost-Per-Install): CPI (cost-per-install) is an advertising method that only charges advertisers each time their app is downloaded.
JUST IN
Snapchat parent Snap Inc. may have grossly overestimated the demand for Spectacles, the video-recording glasses the company introduced last year. The Information reports that hundreds of thousands of unsold Spectacles are currently sitting in a Chinese warehouse. According to the report, Snap ordered an overabundance of units due to a deceptively strong surge of early adopters. The Information’s report contrasts with a rosy assessment from CEO Evan Spiegel, who recently announced that the company has sold over 150,000 Spectacles since the product launched. (The company only expected to sell 100,000 in the first year, he said.) But The Information reports that sales have progressively declined since the product debuted. One other troubling sign: Snap laid off about a dozen members of its hardware division last month.
Netflix has a lot more subscribers than any other streaming service; it also has a lot more debt. The two aren’t exactly unconnected: The company needs some way of funding its rapidly growing slate of original content. To that end, Netflix just announced plans to raise another $1.6 billion in new debt financing. It’s not too surprising – during its earnings call last week, the company said it will spend between $7 billion and $8 billion on programming in 2018, up from about $6 billion this year. The new debt offering would be Netflx’s biggest yet, and that’s saying something. It would mark the fourth time in less than three years that the company has raised over $1 billion worth of debt. Netflix reported that, as of the end of Q3, its total debt amounted to $4.89 billion.
This could wind up amounting to nothing – or it could be big, big deal. Facebook has been undertaking a new test in six countries: Instead of placing publishers’ content in users’ main News Feeds, the platform is shunting those stories off to the harder-to-find Explore Feed. The upshot: Users have to head to the Explore tab to find those stories – even if they’re followers of the publisher or business in question. (According to one journalist in Slovakia – one of six countries where the test is taking place – organic reach for publishers fell by two thirds after Facebook made the move.) The end result would be that publishers and businesses would have to pay to boost their posts if they want them to show up in the regular News Feed. Of course, there’s no telling whether Facebook will ever institute the new policy globally, or if it will even continue with the six-country experiment for very much longer. But if the company does indeed roll the policy out more widely, it could drastically impede publishers’ ability to reach readers without paying a hefty price.
| A CYNOPSIS MESSAGE |
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Craft your campaign strategy with Cynopsis’ Digital’s latest webinar:
Monday, NOV. 13 |12:30PM ET
According to the IAB, last year was the first time digital ad spend totaled $72 billion, surpassing that of TV at $67 billion. But although usage is on the rise, management of digital ad growth is complex and confusing. Which is why Cynopsis’ newest webinar is here to illuminate the media measurement ecosystem with insights that will give you an efficient and powerful strategy.
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PROGRAMMING
Amazon Video announced the three new series that will make up its fall Pilot Season. Sea Oak, a dark comedy series based on a short story by George Saunders, focuses on a woman (played by Glenn Close) who returns from the dead after perishing during a home invasion. (Side note – the story is amazing, go read it.) There’s also Love You More from showrunner Michael Patrick King, which centers on a counselor for young adults with Down Syndrome (played by Bridget Everett). And comedy series The Climb, from creator Diarra Filpatrick, will focus on a Detroit office assistant who looks for fame on the internet. All three pilots run for half-an-hour. As usual, Amazon will consider viewer response before deciding on whether to pick up full season orders. The episodes debut for Prime subscribers on November 10.
ADVERTISING
MediaRadar, an advertising intelligence company for media ad sales teams, announced a new platform. The company will now support business development within media-buying and advertising agencies. In the past, the company had traditionally worked with media companies and ad-tech businesses.
Mobile programmatic ad tech company S4M has partnered with the measurement specialist Integral Ad Science. Under the new pact, FUSIO – S4M’s programmatic platform – will now be integrated with viewability measurement by IAS. Users will have access to IAS’s viewability measurements through the FUSIO campaign dashboard.
APPS + PLATFORMS
As part of a new update to its iOS app, Snapchat will now let users share links from other apps. Users will be able to send those links to others in private messages to one person or multiple people. (It’s entirely possible that the new update could turn Snapchat into a big source referral traffic for ecommerce and news sites. That’s the goal, anyway.) In addition, the app will let people hide in “Ghost Mode” – i.e., turn off live location sharing – for a designated period of 3 or 24 hours. Previously, users had to simply leave location sharing on or off. Finally, the app update makes it easier to watch user Stories. Users can now view other people’s stories by simply tapping and holding a user’s name anywhere in the app.
ESPORTS
Cloud9 just raised $25 million in Series A funding. The eSports player management company, which is based in Los Angeles, had already raised $3 million in seed funding earlier in 2017. Investors in the new round include WWE, CAA co-founder Michael Ovitz, the Beverly Hills Sports Council, and a number of others. Cloud 9 manages players and teams for eSports titles such as League of Legends, Counter-Strike: Global Offensive, and Overwatch. The company has also owned the London franchise for Blizzard Entertainment’s Overwatch League since earlier this year.
MEASURING UP…
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of October 16-22, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)  The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (10/16/17 – 10/22/17)
 Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Pets & Animals vertical, based on the engagement metric for the week ending October 22
 TRIVIA
There’s a good chance you’ve heard of The Duffer Brothers, the creators of Netflix’s Stranger Things. But what are their first names? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
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Our Last Trivia Question: Who plays Dylan Maxwell, the teenager accused of vandalism, in the recently released Netflix mockumentary American Vandal? (Hint: He’s the creator and star of the LifeAccordingToJimmy YouTube channel.) Answer: Jimmy Tatro. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Lorrie Shilling/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, Barry Blitch-Investigation Discovery/Discovery Communications/NY, and David Westberg-SAG-AFTRA Federal Credit Union/CA
| A CYNOPSIS MESSAGE |
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[Deadline: November 10 ]
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The Cynopsis TV Awards salutes excellence in national TV programming, from writing and directing to casting and hosting. In addition, we recognize outstanding achievement across teams, platforms, and overall merit. With over 40 categories to choose from, it covers marketing campaigns, casting, content, actors and more ( click here for the full list). Entries will be open from now until November 10, followed by an awards gala in February in NYC.
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SHORT FORM SPOTLIGHT
In its latest podcast, CNET dives into the various tricks that Netflix employs to get viewers to watch shows like Stranger Things. Check out the video here.
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| Roberta Caploe Publisher @robertacaploe |
Diane K Schwartz Senior Vice President Media Communications Group |
Cynopsis Ad Sales Mike Farina | 203-218-6480 VP, Sales |
Cynopsis Job Listings Sales Trish Pihonak | 203-899-8459 Director of Operations |
| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
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JOB OPENING: VP, BUSINESS DEVELOPMENT & OPERATIONS/FOX Sports/Playa Vista CA: Identify/analyze business opps, negotiate contracts & follow deals thru completion. Multiple yrs of media/interactive exp w/ad & subscription businesses. Knwlg of internet tech platforms. 7-10 yrs mngmnt exp. Full info/apply HERE (10/24)
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JOB OPENING: DIGITAL/TV SALES COORDINATOR/Univision/Chicago: Highly motivated Digital & TV Sales Coord w/ exc interpersonal skills resp to assist acct execs & mgrs w/in the sales dept w/daily acct maint in all aspects of the order process. Prior exp sales, mktg in related field or industry pref’d. Full info/apply HERE (10/27)
JOB OPENING: MANAGER, RESEARCH/VICELAND/Brooklyn NY: Oversee analysis for VICELAND’S linear/digital/social performance. Report findings to programming, dev, sales, marketing and key execs. 4+ years exp in relevant TV/content analytics. Full info/apply HERE (10/27)
JOB OPENING: CONTROLLER/for LA based network rep firm: Broadcast minded controller to mng day to day activities & work w/CEO to build future strategies. HR & procedure compliance exp a + but not req’d. Strong knwldg of Accounting software, payroll systems, Salesforce, Quickbooks & WO. EOE. Resume HERE (10/26)
JOB OPENING: MANAGER, SOCIAL MEDIA/VICELAND/BROOKLYN/NY: Person to effectively mng social strategy across all key platforms. Mng/drive linear tune-in, engagement & social video views for max reach, relevance, & effectiveness. 3-4 yrs exp mngg social accts for a publisher or brand (ideally media/TV) Full info/apply HERE (10/25)
JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Position open for NYC or Miami. Res HERE (10/25)
JOB OPENING: LOCAL SALES MGR/WVIT/Hartford CT: Local Sales Manager w/min 5 yrs previous broadcast/radio/print advertising experience to lead a team of Account Execs. Working knowledge of Nielsen audience data. Full info/apply HERE (10/25)
JOB OPENING: MEDIA RESEARCH ANALYST/NYC: Analyze lrg amt quanti data. Ability to draft compelling stories. Creative. 2-3 yrs exp working in media/rsrch related cos. Interact w/clients. Strong kwldg of cross platform data (TV, dig, social). Bilingual (Eng/Spn) 30 hrs wkly. Remote 2 days/wk & 1-2 days NY. Resume HERE (10/25)
JOB OPENING: DIR, ACCOUNT MGMT – ADVANCED AD PRODUCTS/FOX/NY: Client-facing role responsible for proposal dev, campaign execution & mgmt of all digital campaigns. Min 7-10 yrs exp in an agency account mgmt role with exp leading a team & providing strategic oversight. Full info/apply HERE (10/25)
JOB OPENING: VP NATIONAL AD SALES/INSP/Open location: Growing nat’l ntwk seeks VP to mng agency relationships w/planners/buyers, dev new business w/clients direct & agency. Must exceed short form revenue; assist sponsorship sales for orig prgming. 3-5 yrs sales exp pref’d. Netwk exp a must. Full info/apply HERE (10/25)
JOB OPENING: VP, SALES/SPORTLOGiQ/Montreal, QC: Bringing a new level of analysis to the sports statistics market using advanced computer vision. Five+ years of exp. in software industry/technology/sales management w/ business degree. Passion for hockey a plus! Full info/apply HERE (10/25)
JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E Networks/NY: Develop & manage all paid social media campaigns to drive engagement & increase visibility of programs across the entire portfolio. 5+ yrs. of digital media plng experience. Apply: HERE (10/24)
JOB OPENING: ACCT EXECUTIVE/Stage 13/Burbank: Dvlp deep relationships w/clients to deliver against specific sales targets, while delivering exceptional mktg solutions & highest levels of client service w/top tier brand partnerships & prgrms w/in a new premium content. 3-5 yrs’ exp dig media sales. Apply HERE (10/24)
JOB OPENING: LOCAL SALES MGR/ KNSD (NBCUOTS)/San Diego: Manage and develop Account Managers within the Sales Department training & motivating the team to surpass rev targets. Min 5 yrs of previous brdcst/radio/print advertising exp. Full info/apply HERE (10/24)
JOB OPENING: INTEGRATED SALES MARKETING MGR/KNSD (NBCUOTS)/San Diego: Be both client and intercompany facing, responsible for the hands on development and execution of multi-market integrated sales solutions. Min 3 yrs working in TV or entertainment space. Excellent comm skills. Full info/apply HERE (10/24)
JOB OPENING: DIRECTOR, CONTENT PRODUCTION/EKO/NYC: Pioneer of interactive serial video ent. Manage creative development & prod for all scripted interactive series. Exp developing scripted content or serial content prod. Budgeting/negotiating exp a must. Mng team to achieve goals. Resume HERE (10/24)
JOB OPENING: SR DIGITAL RESEARCH ANALYST/Showtime/NY: Reporting & strategic analysis related to subscription and viewing behavior on SHO digital platforms, including Showtime (OTT) and Showtime Anytime (TVE). Min 2 yrs digital exp. with robust Adobe Analytics skills. APPLY HERE (10/24)
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