CYNOPSISDIGITAL 02.09.16 Good morning. It’s Tuesday February 9, 2016, and this is your first early morning digital briefing. TOP NEWS Looks like Verizon is considering a major acquisition – and they’re using the CEO of their last major acquisition to explore the opportunity. According to Bloomberg, Verizon has tasked AOL CEO Tim Armstrong with […]
CYNOPSISDIGITAL 02.08.16 Good morning. It’s Monday February 8, 2016, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for February 8-14: – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actor Liam Hemsworth (Independence Day: Resurgence), Presidential candidate Hillary Clinton and former First Daughter […]
CYNOPSISDIGITAL 02.05.16 Good morning. It’s Friday February 5, 2016, and this is your first early morning digital briefing. TOP NEWS As Cynopsis Digital recently noted, the NFL is looking to sell off the streaming rights to next season’s Thursday Night Football broadcasts. And according to sources who spoke to Variety, some of the […]
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CYNOPSISDIGITAL 02.03.16 Good morning. It’s Wednesday February 3, 2016, and this is your first early morning digital briefing. TOP NEWS The Hulu model as you know it may be coming to an end. The word is that Time Warner Inc. (not to be confused with Time Warner Cable) is considering purchasing a stake in […]
CYNOPSISDIGITAL 02.02.16 Good morning. It’s Tuesday February 2, 2016, and this is your first early morning digital briefing. TOP NEWS There’s a new behemoth in town. Rentrak and comScore have completed their merger, first announced last September. The former company, which measures VOD, set-top box, and movie box office data, will now be folded […]
CYNOPSISDIGITAL 02.01.16 Good morning. It’s Monday February 1, 2016, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for February 1-7: – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress Anna Faris (CBS’s Mom), actor Neel Sethi (The Jungle Book), and actor Rupert […]
CYNOPSISDIGITAL 01.29.16 Good morning. It’s Friday January 29, 2016, and this is your first early morning digital briefing. TOP NEWS Facebook saw about as many users as net income dollars in Q4 – and in both cases, the numbers are fairly intimidating. The social media giant announced that it had 1.59 billion monthly active […]
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CYNOPSISDIGITAL 01.27.16 Good morning. It’s Wednesday January 27, 2016, and this is your first early morning digital briefing. TOP NEWS Periscope users, feel free to start jostling. Twitter’s live-streaming app has announced an integration with the action-camera company GoPro, allowing users to stream footage directly from GoPro cameras. There are hardware limitations, at […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5